SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Remarkable Matters: Remarkable Mobile DesignTable19
Mobile innovations and cool stuff that have got us thinking. This was an interactive presentation so we recommend testing out the apps as you read through the slides.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Remarkable Matters: Remarkable Mobile DesignTable19
Mobile innovations and cool stuff that have got us thinking. This was an interactive presentation so we recommend testing out the apps as you read through the slides.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
Dit is de presentatie van Steven van Belleghem op het B2B goes social symposium te Nyenrode. Het symposium vond plaats op 15 september 2011 in samenwerking met Nyenrode, iCons, HollyWood SAE en Kittyhawk
Volg de conversatie over het symposium via #b2bgs
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
Dit is de presentatie van Steven van Belleghem op het B2B goes social symposium te Nyenrode. Het symposium vond plaats op 15 september 2011 in samenwerking met Nyenrode, iCons, HollyWood SAE en Kittyhawk
Volg de conversatie over het symposium via #b2bgs
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
This presentation features photos from South Africa’s Kruger National Park as well as screenshots of featured websites. Your comments are welcome and so are embeds, likes, clips and shares.
Wiki
http://planeta.wikispaces.com/kruger
http://planeta.wikispaces.com/wildsouthafrica
Resumen ejecutivo tendencias teleco strategy2015febPwC España
Informe “The Telco Trends for 2015+” realizado por Strategy& sobre las tendencias en el sector internacional de las telecomunicaciones y las perspectivas que apuntan al fuerte proceso de digitalización en todas las industrias y al vídeo bajo demanda, como las nuevas palancas del crecimiento.
Have you been thinking of kick starting your own business/ start up for quite some time. Here are some ideas to convert your thought process into an action plan. So would you stop thinking and start the f**k up
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
We have chosen the top 5 stories from March, 2015 to get your creative juices flowing. These include solar powered beacons, South by Southwest and beacons helping the visually impaired in London. Check out movintracks.io to learn more about launching a campaign.
An old presentation of mine from 2011 about the need for more hackable banking products, open data access and APIs. Frustratingly a lot of this is still valid now.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
Welcome Address from Alan Quayle: Industrialization of Telecom Application Development.
Review of the past year by the numbers, what TADSummit has in store over the next 2 days, and introducing some of the TADHack Global winners from around the world. Telecoms is democratized and innovation using telecom app development is happening everywhere.
Presented at TADSummit 2016, 15-16 Nov, Lisbon.
Web. 3.0:The Rise of the Mobile and Application EraDave Wieneke
Presented at the Future of Digital Marketing in London, June 15, 2011. How mobile delivery, application design, and semantic data are remaking the online experience.
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. What we learned from SxSW 2015
(unfortunately, not by being there)
Source: The Next Web
2. What happened at SxSW this year
Sources: http://www.dotrising.com/2015/03/18/your-guide-to-sxsw-2015-infographic/
http://www.fastcocreate.com/3043677/sxsw/hbo-and-game-of-thrones-return-to-austin-with-sxswesteros
http://www.psfk.com/2015/03/sxsw-2015-sxswi-video-recap-experiential-marketing.html
A lot of attention was given to experiential activations this year
5. “…the store of the future, in a world where a tap of a
smartphone will soon set in motion a near real-time
delivery by a drone, must become a marketing channel.”
- Ad Age, How Online Retailers Are Creating Immersive Brand Experiences in the Real World
Brand experiences are the new ads
Source: Under Armour
6. Technology has made documenting and
sharing a natural part of our experiences
Source: http://www.apple.com/iphone/world-gallery/
8. Quiz: name the new type of social network
???Friends Image-based Video
9. In spotTable earlier this year
We asked…“Are live broadcasts set to become as big as photo sharing?”
10. SxSW-goers did a lot of broadcasting…
Source: https://tctechcrunch2011.files.wordpress.com/2015/03/16617251877_2cdacd1f50_k.jpg?w=1279&h=727&crop=1
12. Meerkat Fact file
Who?
Meerkat is an Israeli startup founded by Ben
Rubin (below) and launched on 27th February.
It’s a spin-off of Yevvo, the live-streaming app
that was also referred to as Air.
How?
Live streams are broadcast to users’ Twitter
accounts but are not automatically stored
anywhere. If you want to save them you can use
#Katch to upload them as YouTube files.
What?
A mobile-only live streaming app that only
shoots vertical video. Why? Because it’s
the most natural way to hold your phone.
It gained over , users during SxSW
13. Meerkat is entering an interesting space
YouTube is relaunching
YouTube Live following its
failed attempt to buy Twitch.
Twitch.tv (owned by Amazon) attracts
100m viewers per month of live
streams of people playing video games.
Twitter just bought
Periscope, a live stream
app for $100m.
“Driving the shift are technological
advances and the ubiquity of
smartphones, as well as years of
people getting more comfortable
with revealing information about
themselves online through text and
photos.”
http://www.nytimes.com/2015/03/27/technology/tech-titans-bet-that-
the-world-is-ready-for-the-streaming-selfie.html?_r=0
15. Beacons are struggling to take off
“iBeacons is a very difficult
platform to work with right
now and is not necessarily
a mass-market or mass-
media opportunity.”
http://www.marketingmagazine.co.uk/article/13392
02/ibeacons-lack-mass-market-appeal-says-
location-marketing-expert
16. However, they may have potentialCould they play a role in brand events?
17. SxSW used iBeacons to connect attendees
• When attendees downloaded the
SxSW Go mobile app, beacons
would show them a profile of
other attendees nearby.
• You could send a quick message
via the app to quick start the
networking process.
• Beacons also alerted you to
when events in your vicinity were
starting.
18. Mobile sits at the heart of experiences
In the absence of beacons in retail, mobile is still a powerful driver of
meaningful experiences between brands and their customers.
Source: http://www.forbes.com/sites/ryanmac/2015/03/25/facebook-goes-all-in-on-e-
commerce-by-bringing-businesses-onto-messenger/
On 25th March, Facebook announced
that it will offer one-to-one chat
services for businesses and
customers via its Messenger app.
20. Google Fiber Space and Shinra Technologies
SXSW attendees could experience “The Living World”, a
virtual world created by gaming platform, Shinra Technologies.
Image source: https://www.shinra.com
21. What does Shinra Technologies have to do with Google Fiber?
To understand this…
Image source: https://www.shinra.com
22. We need to look at the state of broadband
in the US, a sector lacking in competition
Some customers in the US pay
up to $200/month for a
broadband and TV package
combined, yet their broadband
speeds are poor compared to
other countries.
Source: http://www.bbc.co.uk/news/magazine-24528383
24. 1 Gigabyte internet
Download and upload speeds of 5MBPS to
1GBPS
Why it matters
Affordability
The fastest internet connection will set you
back $70/month.
Internet + TV = $120/month.
Download games in minutes
Stream HD TV effortlessly to
all your connected devices
Or you get basic internet
free for seven years if
you pay a $300
installation fee upfront
25. “We just busted TWC for putting Showtime on our bill and
adding $17 a month. Fortunately we are getting Google fiber
installed in about 2 weeks. They just ran the fiber through my
neighborhood. Just waiting for them to run it into my house
now. Fuck TWC. I can't wait to troll them on my way out.”
And customers are loving it
“The internet speed is rip-roaring fast...The local Google Fiber
drive works beautifully as a way to sling "downloaded" movie or
TV seasons to your TVs…I’m never moving.”
“My only problem with Google
Fiber is we can't get it here in
California.”
Source: http://www.reddit.com/r/AskReddit/comments/1nj1mm/customers_of_google_fiber_have_you_found_any/
“I keep having to buy new hard
drives because I keep filling them
up with all my downloading.”
26. How will this impact on brand experiences?
Back in 2013, Google Fiber made it possible for a terminally ill patient to
participate in a live baseball game while he was 1800 miles away.
28. Who are FIT?
The Field Innovation Team are a
disaster relief organisation run out of
Utah. They use technology in to help
survivors and strive to educate
communities on the power of
innovation in helping victims of
natural disasters.
They created the Robot Petting Zoo
for SxSW to show people how to
control, interact with and program
robots.
30. …but not all of us are convinced
Pepper for Nescafe Dolce Gusto OSHbot by Lowe for Orchard Supply Hardware
31. However, some brands are using robotics
efficiently
“This competition will challenge entrants to build their own robot
hardware and software that can attempt simplified versions of the
general task of picking items from shelves.”
http://amazonpickingchallenge.org/
32. While robots are still a work in progress in the customer service space
they are indispensable in the work done in other sectors. If consumer
brands want to jump onto robotics they need to make sure they are…
What consumer brands need to know
Truly pushing boundaries
Anti-poaching drones are being built to protect
wildlife from illegal activities
Improving on existing systems
Amazon’s Kiva robots speed up processes in
warehouses alongside their human counterparts
34. • Meerkat proves there is an appetite for sharing and connecting with experiences
in real-time. Live-broadcasting is the next big step for social.
• While customers want personalised experiences they do not want to feel like
they’re being tracked. Retail beacons are taking off in the US but over here they
are still in their infancy.
• Although we rarely need speeds of 1GBPS, superfast internet is creating an
unknown need. Think back to the beginnings of iTunes and us asking, “Do I really
want to digitise my music?”.
• Robots are having a huge impact on certain industries but what about in our daily
lives? Brands really need to consider what impact they can have on the customer
experience.
Conclusions
Social networks are not only growing in number, they are evolving in format and primary function. We’ve moved on from the world of friend networks to high-res video sharing. But now there’s a new category growing….broadcasting or livestreaming is the new app type…