The document discusses several emerging trends in mobile technology:
- Messaging apps will increasingly become platforms for commerce and marketing, blurring the lines between mobile web and apps.
- Technologies like artificial intelligence, virtual reality, and the internet of things will be activated by smartphones and enable new forms of brand innovation.
- Only a small number of apps will take up most users' time, with messaging apps becoming important alternative ecosystems to Android and iOS.
Mobile World Congress (MWC) saw virtual reality make progress but no breakthrough, with 5G expected to reach standards by 2019. Artificial intelligence and chatbots were major focuses through applications like speech recognition, natural language processing, and image recognition. Mobile video content grew in popularity while mobile marketing increased personalization through tools analyzing consumer behavior. AppsFlyer announced new products to help companies better understand app usage and build targeted audiences. While mobile technology advanced, the social events of MWC were also an important part of the experience.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
The Internet of Things (IoT) connects physical devices to the internet which allows for data collection and exchange. This emerging third stage of the internet enables easier lives through automation and efficiency gains due to cheap bandwidth, processing and sensors. While challenges around security, network capacity and standards remain, the IoT is expected to generate over $1 trillion in revenue by 2020 and lead to new business models and innovative applications that transform industries like transportation, homes and cities.
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
Mobile World Congress (MWC) saw virtual reality make progress but no breakthrough, with 5G expected to reach standards by 2019. Artificial intelligence and chatbots were major focuses through applications like speech recognition, natural language processing, and image recognition. Mobile video content grew in popularity while mobile marketing increased personalization through tools analyzing consumer behavior. AppsFlyer announced new products to help companies better understand app usage and build targeted audiences. While mobile technology advanced, the social events of MWC were also an important part of the experience.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
The Internet of Things (IoT) connects physical devices to the internet which allows for data collection and exchange. This emerging third stage of the internet enables easier lives through automation and efficiency gains due to cheap bandwidth, processing and sensors. While challenges around security, network capacity and standards remain, the IoT is expected to generate over $1 trillion in revenue by 2020 and lead to new business models and innovative applications that transform industries like transportation, homes and cities.
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
This document summarizes technology trends that will be featured at CES 2019, including 5G networks, artificial intelligence, robotics, voice computing, blockchain, digital assistants, augmented and virtual reality, vehicle technology, digital health, and cyber resilience. Key areas of focus are the development of 5G networks, growth in digital assistants and voice interfaces, expanding uses of AI, and advances toward self-driving vehicles. CES 2019 will showcase how these emerging technologies are enhancing industries like transportation, healthcare, sports, education, and more.
The document provides predictions for technology trends in 2015 from an independent research report. It predicts that:
1) End-to-end service disruption will expand beyond transportation and lodging into new industries like retail, real estate, and healthcare.
2) The Internet of Things will evolve from "smart" devices that primarily track user data to more "intelligent" devices with context-aware applications that learn from data and provide recommendations with less user input.
3) Significant changes will occur in the payments industry as mobile technologies and peer-to-peer payment solutions gain traction.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
The document discusses emerging trends in digital marketing and technology in 2013. It notes that companies taking an agile, adaptive approach to marketing ("Digirati") are 26% more profitable and have higher market values. However, some "Fashionistas" focus too much on new technologies without changing underlying strategies and processes. Large companies like Google, Apple, Facebook, and Amazon are expanding into new areas through their control of hardware, operating systems, content platforms, and payment systems. The future of marketing involves enhancing customer experience through contextual data and seamlessly integrating customer touchpoints. Agile development practices that rapidly deliver value to users will be important, informed by data and user feedback. Innovation strategies should balance incremental, existing improvements with riskier
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Effective marketing in mobile and digital commerceVarun Mittal
Monetization has multiple faces in emerging markets - missed calls, login screen, free data package, exclusive content access, etc. This module shares some of the best case studies from different markets in ASEAN.
The document discusses how software-defined networking (SDN) and SD-WAN technologies are becoming increasingly important for enterprises. SD-WAN provides a cost-efficient, reliable, and secure way to deliver mission-critical applications from data centers or the internet to remote users. Citrix's NetScaler SD-WAN solution ensures better user experience at branch offices and for mobile users, which is catching on quickly among customers. Citrix is expanding its focus on networking solutions and targeting enterprises with multiple branches that need to keep users connected at all times.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
The document discusses emerging technologies and how they can impact businesses. It presents the Dentsu Aegis Tech Matrix, which evaluates 11 key technologies based on their potential business impact and riskiness. Technologies like 360 video, augmented reality, voice AI and wearables are positioned as having potential for businesses to act on now, while artificial intelligence, facial recognition and self-driving cars are viewed as longer term "future bets" that require more groundwork. The document provides perspectives on each technology and how businesses can explore opportunities while also managing risks.
New Economy Business Models - Making Money in New Ways Varun Mittal
As the economy is progressing towards models in which companies don't own assets and focus on services. Alibaba doesn't own the goods it sells, Facebook doesn't own the content it shares and Airbnb doesn't own the houses it rents. A lot of startups have followed them by creating opportunities in segments which never existed before. The session focuses on analysis of some of these new players.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional digital information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts AR will reach $600 billion in revenue by 2016 and over 2.5 billion AR apps will be downloaded annually by 2017. It outlines best practices for using AR and argues that AR will become integrated into everyday life as the technology advances.
Real-time bidding (RTB) is an advertising technique that allows demand side platforms to evaluate each ad opportunity individually in real time and decide whether to bid. It provides advantages over traditional advertising like increased targeting, context, predictive analysis, and retargeting capabilities. The document predicts that RTB will continue growing internationally and in video, and that more premium inventory will move to private exchanges.
The document summarizes key technology trends from CES 2018, including 5G connectivity, artificial intelligence, robotics, voice interfaces, biometrics, virtual and augmented reality, and smart cities. 5G will enable higher speeds and lower latency. AI applications include image recognition, medical diagnosis, and auto safety. Consumer robotics is moving beyond simple tasks. Biometrics like facial recognition are becoming more common. Smart cities use technology to improve services like transportation, energy usage, and public safety.
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
eMarketer's Catherine Boyle discusses the latest mobile messaging trends and how leading brands are beginning to use a variety of channels to engage consumers.
The document discusses the evolution and growth of the mobile applications market. It provides statistics on market size and revenue for mobile apps globally and in India. It describes the different types of mobile apps and the most popular apps. It also discusses the major app stores (Apple, Android, Blackberry), their business models and market shares. Porter's five forces and SWOT analyses are presented for the mobile apps industry. Emerging trends in business, education and location-based apps are also mentioned.
Top 10 custom software development trends Emma Jhonson
The software development advancement partially also modifying the custom software development trends each year, so to build leading software, you should know about the current trending technologies.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Tech. 2017 predictions presentation for meetupsSumant Parimal
The document summarizes technology predictions for 2017 from analysts like IDC and Gartner. It outlines opportunities and disruptions in areas like AI/robotics, analytics, cloud, IoT, and digital business. It provides guidance for technology startups and SMBs on aligning their go-to-market strategies with these predictions, such as developing conversational interfaces using cognitive APIs, solutions for digital transformation, and aligning offerings with cloud platforms and industry-specific collaborative clouds.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
This document summarizes technology trends that will be featured at CES 2019, including 5G networks, artificial intelligence, robotics, voice computing, blockchain, digital assistants, augmented and virtual reality, vehicle technology, digital health, and cyber resilience. Key areas of focus are the development of 5G networks, growth in digital assistants and voice interfaces, expanding uses of AI, and advances toward self-driving vehicles. CES 2019 will showcase how these emerging technologies are enhancing industries like transportation, healthcare, sports, education, and more.
The document provides predictions for technology trends in 2015 from an independent research report. It predicts that:
1) End-to-end service disruption will expand beyond transportation and lodging into new industries like retail, real estate, and healthcare.
2) The Internet of Things will evolve from "smart" devices that primarily track user data to more "intelligent" devices with context-aware applications that learn from data and provide recommendations with less user input.
3) Significant changes will occur in the payments industry as mobile technologies and peer-to-peer payment solutions gain traction.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
The document discusses emerging trends in digital marketing and technology in 2013. It notes that companies taking an agile, adaptive approach to marketing ("Digirati") are 26% more profitable and have higher market values. However, some "Fashionistas" focus too much on new technologies without changing underlying strategies and processes. Large companies like Google, Apple, Facebook, and Amazon are expanding into new areas through their control of hardware, operating systems, content platforms, and payment systems. The future of marketing involves enhancing customer experience through contextual data and seamlessly integrating customer touchpoints. Agile development practices that rapidly deliver value to users will be important, informed by data and user feedback. Innovation strategies should balance incremental, existing improvements with riskier
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Effective marketing in mobile and digital commerceVarun Mittal
Monetization has multiple faces in emerging markets - missed calls, login screen, free data package, exclusive content access, etc. This module shares some of the best case studies from different markets in ASEAN.
The document discusses how software-defined networking (SDN) and SD-WAN technologies are becoming increasingly important for enterprises. SD-WAN provides a cost-efficient, reliable, and secure way to deliver mission-critical applications from data centers or the internet to remote users. Citrix's NetScaler SD-WAN solution ensures better user experience at branch offices and for mobile users, which is catching on quickly among customers. Citrix is expanding its focus on networking solutions and targeting enterprises with multiple branches that need to keep users connected at all times.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
The document discusses emerging technologies and how they can impact businesses. It presents the Dentsu Aegis Tech Matrix, which evaluates 11 key technologies based on their potential business impact and riskiness. Technologies like 360 video, augmented reality, voice AI and wearables are positioned as having potential for businesses to act on now, while artificial intelligence, facial recognition and self-driving cars are viewed as longer term "future bets" that require more groundwork. The document provides perspectives on each technology and how businesses can explore opportunities while also managing risks.
New Economy Business Models - Making Money in New Ways Varun Mittal
As the economy is progressing towards models in which companies don't own assets and focus on services. Alibaba doesn't own the goods it sells, Facebook doesn't own the content it shares and Airbnb doesn't own the houses it rents. A lot of startups have followed them by creating opportunities in segments which never existed before. The session focuses on analysis of some of these new players.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional digital information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts AR will reach $600 billion in revenue by 2016 and over 2.5 billion AR apps will be downloaded annually by 2017. It outlines best practices for using AR and argues that AR will become integrated into everyday life as the technology advances.
Real-time bidding (RTB) is an advertising technique that allows demand side platforms to evaluate each ad opportunity individually in real time and decide whether to bid. It provides advantages over traditional advertising like increased targeting, context, predictive analysis, and retargeting capabilities. The document predicts that RTB will continue growing internationally and in video, and that more premium inventory will move to private exchanges.
The document summarizes key technology trends from CES 2018, including 5G connectivity, artificial intelligence, robotics, voice interfaces, biometrics, virtual and augmented reality, and smart cities. 5G will enable higher speeds and lower latency. AI applications include image recognition, medical diagnosis, and auto safety. Consumer robotics is moving beyond simple tasks. Biometrics like facial recognition are becoming more common. Smart cities use technology to improve services like transportation, energy usage, and public safety.
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
eMarketer's Catherine Boyle discusses the latest mobile messaging trends and how leading brands are beginning to use a variety of channels to engage consumers.
The document discusses the evolution and growth of the mobile applications market. It provides statistics on market size and revenue for mobile apps globally and in India. It describes the different types of mobile apps and the most popular apps. It also discusses the major app stores (Apple, Android, Blackberry), their business models and market shares. Porter's five forces and SWOT analyses are presented for the mobile apps industry. Emerging trends in business, education and location-based apps are also mentioned.
Top 10 custom software development trends Emma Jhonson
The software development advancement partially also modifying the custom software development trends each year, so to build leading software, you should know about the current trending technologies.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Tech. 2017 predictions presentation for meetupsSumant Parimal
The document summarizes technology predictions for 2017 from analysts like IDC and Gartner. It outlines opportunities and disruptions in areas like AI/robotics, analytics, cloud, IoT, and digital business. It provides guidance for technology startups and SMBs on aligning their go-to-market strategies with these predictions, such as developing conversational interfaces using cognitive APIs, solutions for digital transformation, and aligning offerings with cloud platforms and industry-specific collaborative clouds.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
1. Connected TV and over-the-top (OTT) streaming services are growing rapidly as more households cut cable cords or never subscribe to cable.
2. Artificial intelligence using machine learning will deliver large productivity increases in 2017 as personified AI assistants become more common. Voice recognition will also improve and become a primary interface.
3. The internet of things will continue expanding rapidly with more than 20 billion devices expected to be connected by 2020, driving new product categories and ecosystem strategies. Compatibility issues remain a challenge.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
What is the Future of Android App Development for 2023 & Beyond.Techugo
Businesses must be aware of the rapidly changing trends in Android application development to survive in today’s digital age. App development will continue to grow as more people adopt the latest technologies.
Smartphone users typically have 35 apps installed on their phones. However, they don’t like those apps that slow down their devices. Therefore, while building your own digital solution, ensure that your technological partner makes a robust app that will bring many more opportunities to your door toward successful thriving.
While connecting to the best android app development company in USA, you can definitely build an efficient app having a dynamic technology stack.
1. The Internet of Things (IoT) involves connecting physical objects through sensors and networking capabilities. An estimated 6.4 billion IoT devices were in use worldwide in 2016, with that number expected to grow to over 20 billion by 2020.
2. Asian markets are important for IoT adoption, with close to one-third of all connected devices projected to be located in the region by 2020. Chinese manufacturers are developing consumer IoT products for homes, fitness, and more. Data from these devices can provide insights for improved products and services.
3. IoT is enabling new business models, like pay-as-you-drive insurance where activity data from smartwatches can lower premiums. Connected
The document summarizes Somo's top 7 mobile tech trends for 2017.
1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
4. Instant apps have the potential to revamp progressive web ambitions by improving discoverability, onboarding and monetization for transactional apps.
5. The Internet of Things
Emerging technology trends in 2020 gtm plus blogJitesh Choudhary
The document discusses emerging technology trends for 2020, including blockchain, cloud computing, artificial intelligence, cybersecurity, the Internet of Things, progressive web applications, mobile development frameworks like Xamarin and Flutter, and popular programming languages like JavaScript, PHP, Python, and GoLang. Adopting these emerging technologies allows businesses to gain a competitive advantage and remain innovative in a rapidly changing technological landscape.
What are the Most Promising Top 10 Mobile Application Development trends?Chetu
The document discusses the top 10 mobile application development trends, including artificial intelligence, wearable apps, chatbots, app security, instant apps, beacon technology, the internet of things, virtual reality technology, payment services, and cloud storage platforms. It notes that mobile app development is one of the fastest growing industries, expected to be worth over $6 trillion by 2021. The document promotes the mobile app development services of Chetu, a company that provides enterprise-class app solutions and has over 1,500 software developers.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Mobile commerce (m-commerce) is growing rapidly, driven by innovations like smartphones and app stores. Global revenue from mobile internet was estimated at $37 billion in 2008, with most from digital content purchases. Younger users and those in cities are more engaged with mobile services like social media and news. By 2013, over 80% of Europeans are projected to have smartphones. New payment methods like M-Pesa in Africa show potential. Mobile offers new advertising channels and a way for traditional companies to reach customers. The mobile device context requires tailored services rather than just shrinking desktop websites. Infrastructure lags innovation potential but the Apple App Store model is driving learning and adoption.
Mobile connectivity continues to expand globally, with mobile subscriptions projected to reach 4 billion by 2018. While over half the world remains unconnected, mobile companies are focusing on connecting the next billion users in developing regions. This will require more affordable devices and data plans, as well as designs and software tailored for regions with unreliable power and lower literacy. Nokia's 105 phone exemplifies this approach with its low $20 price point, 35-day battery life, and data-efficient browser. As 3G and 4G networks spread, they will boost the capabilities of mobile users worldwide. However, connecting the remaining population will be an ongoing challenge.
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Innovation in Your Pocket Exploring the Latest Trends in Mobile App DevelopmentBitCot
In today’s rapidly evolving digital landscape, mobile apps continue to redefine the way we live, work, and connect. As technology advances and consumer expectations evolve, staying abreast of the latest trends in mobile app development is crucial for businesses looking to remain competitive and meet the needs of their users. Let’s explore some of the most innovative trends shaping the future of mobile app development.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The document discusses artificial intelligence (AI) and its applications in telecommunications. It provides an overview of key AI technologies like machine learning, deep learning, and natural language processing. It also discusses how 5G networks will fuel the growth of AI by enabling more data collection from IoT devices. Service providers are applying AI to streamline operations and customize customer experiences. Going forward, AI will play a major role in automating networks and generating new revenue streams for telecom companies. The integration of 5G, AI, and IoT is expected to transition economies and drive productivity and innovation.
The document summarizes 10 trends that will shape the telecom sector by 2020:
1) Rise of cloud services and decentralized computing requiring reliable connectivity. Cloud computing market size is expected to grow to $241 billion by 2020.
2) Smartphones will have trans-flexive displays, real-time focusing cameras, and micro-batteries lasting 1000 times longer than current batteries. Phones may be separate from wearable screens.
3) Wireless infrastructure investments in TD-LTE macrocells and small cells will grow at 15% CAGR reaching $13 billion by 2020, with 1 billion subscriptions generating $230 billion in revenues.
4) Mobile traffic is expected to grow 33 times from 2010
In this presentation we will talk about the IoT trends and technological solutions in 2016. We will discuss about the role of developers, smart homes, wearable and connected cars.
This presentation is the result of our yearly strategic review. The IoT market is experiencing explosive growth around the world. It is becoming a much more mature field and our aim is to build services for this world.
The document discusses emerging technology trends and their potential impacts on Thai industries. It covers trends like mobile computing, cloud computing, social technologies, intelligent devices, and mobile applications. Specific technologies mentioned include smartphones, tablets, location-based services, mobile payments, and e-commerce applications. The presentation argues that businesses need to adapt to this changing landscape by embracing mobile and cloud technologies, and developing applications and services for multiple device types. Overall, it outlines several major IT trends and encourages the audience to leverage new opportunities from digital transformation.
El documento habla sobre cómo las empresas de consumo masivo pueden usar el comercio electrónico para fortalecer su marca. Menciona que las compañías pueden lograr esto a través de curar contenido relevante para los consumidores, ofrecer valor y experiencias aspiracionales con las marcas, y brindar beneficios como recetas y listas de compras en línea. Finalmente, destaca que una campaña de marketing de rendimiento en e-commerce mejoró las métricas comerciales y sirvió como una campaña de posicionamiento de marca.
This document summarizes learnings from a consumer health company's eShopper program. It discusses key market trends like mobile commerce and social media influencing purchases. It then describes how the company integrated its marketing, digital, and IT teams to better serve shoppers. A case study on a successful Hot Sale campaign is provided, highlighting how the company expedited the consumer journey, ensured a good shopping experience, and drove conversion through influencers. Key learnings included that reducing steps and adding options increased conversion rates and sales.
This document discusses the rise of e-commerce and marketplaces in Latin America and their potential for advertising. It notes that while e-commerce penetration is lower in Latin America compared to other regions, it is growing rapidly and expected to double in size within five years. Marketplaces provide access to large audiences with a purchasing mindset and are winning a growing share of digital ad spending. The document argues that while marketplaces were initially seen as only performance marketing channels, they can also serve as effective branding tools by helping brands discover and influence customers earlier in their purchasing journeys. It provides several examples and insights into customer behavior that marketplaces can uncover to help brands optimize for discovery, consideration, and purchase.
Este documento discute la relación entre las campañas de branding y performance. Explica que el branding busca construir y posicionar los valores de la marca, mientras que el performance busca obtener una respuesta del público objetivo. También propone que el funnel ya no tiene etapas jerárquicas sino que se integra de forma colaborativa. Finalmente, sugiere que la conversión ya no solo es la venta, sino también otros objetivos como interacciones o suscripciones que cambien el comportamiento del consumidor en línea con la marca.
La MMA es la principal asociación sin fines de lucro del ecosistema mobile en el mundo, con más de 800 empresas asociadas de aproximadamente 50 países. Su misión es abrir posibilidades para la innovación y crear negocios de valor perdurable en un mundo cada vez más dinámico y conectado a través de tecnologías móviles. El documento proporciona contactos de la MMA para diferentes países de Latinoamérica.
Este documento presenta los resultados de una campaña de marketing digital realizada por Johnson Baby en Argentina para vincular la inversión en redes sociales móviles con las ventas físicas en tiendas. La campaña midió el impacto de los anuncios en Facebook en el recuerdo de la marca, la intención de compra y las ventas reales en tiendas seleccionadas en Buenos Aires versus Santa Fe. Los resultados mostraron un aumento en el recuerdo de la marca, la intención de compra y las ventas físicas, estableciendo una relación
Este documento resume los hallazgos clave de un informe sobre el comportamiento móvil de los consumidores en Argentina en 2019. Los consumidores están cada vez más conectados pero también más preocupados por la privacidad y seguridad de sus datos. A pesar de la crisis económica, los smartphones siguen siendo muy importantes. Los consumidores usan sus dispositivos móviles principalmente para comunicarse y acceder a contenido y redes sociales.
El documento describe una campaña de marketing móvil realizada por Pirelli para medir su impacto fuera de línea. La campaña se dividió en dos fases, una inicial de aprendizaje que incluyó un estudio de brandlift, y una segunda de retargeting y atribución de visitas a tiendas. Los resultados mostraron un aumento del 22-35% en las ventas en diferentes regiones de Argentina entre 2018 y 2019.
La plataforma permite a los anunciantes comprar publicidad y vender productos a través de Rappi, integrando el checkout y la logística de última milla. Esto permite que los anunciantes puedan llevar al consumidor desde la publicidad hasta la compra y entrega del producto en minutos. Un caso con Brahma mostró un incremento del 20% en las ventas al realizar una campaña georeferenciada cerca de sus tiendas.
Neuroscience research shows that:
1) The human brain needs less than half a second to engage with mobile advertising and trigger a cognitive response.
2) Video ads are more effective at generating emotional responses in under a second compared to static ads due to the use of motion.
3) Weak ads that perform poorly are processed faster by the brain and can trigger negative responses in less than a second.
O documento discute como a inteligência artificial (I.A.) pode melhorar a experiência do cliente através de canais de atendimento automatizados e personalizados que resolvem problemas rapidamente a qualquer hora. A I.A. pode ser usada para triagem e geração de leads, bem como análise comportamental para conversão de vendas. A chave é começar com escopos pontuais que resolvam as maiores dores dos clientes, como automatizar respostas a status de pedidos.
Esta pesquisa mostra que a maioria dos brasileiros joga games mobile diariamente, principalmente jogos de estratégia e ação. Os principais motivos para jogar são diversão, relaxamento e exercício mental. A maioria assiste vídeos publicitários para ganhar vidas extras nos jogos e se lembra mais das imagens dos anúncios do que de outros detalhes.
O documento resume os resultados de uma pesquisa realizada entre 2018-2019 sobre a presença feminina em agências de publicidade no Brasil. A pesquisa mostrou que 51% das agências são compostas por mulheres, 53% das lideranças são femininas e 41% do tempo de criação é do sexo feminino. Quando comparado com uma pesquisa de 2015, a presença de mulheres em cargos criativos aumentou de 20% para 26%, e em cargos de liderança de 6% para 14%.
O documento resume os principais pontos do Mobile World Congress (MWC) e do South by Southwest (SXSW) de 2019. O MWC discutiu temas como 5G, Internet das Coisas (IoT) e inteligência artificial, enquanto no SXSW o foco foi no ser humano e no futuro das novas tecnologias. Ambos os eventos exploraram como a inovação e a criatividade estão moldando a experiência do consumidor móvel.
Presentación de Adsmovil
Si quiere más información puede descargar el informe completo de Gaming en Latam en:
https://adsmovil.com/mobile-gaming-latam-2019/
Este documento discute los desafíos del contenido patrocinado en un contexto móvil. Explica que debido a que la mayoría de las personas usan dispositivos móviles para acceder a las redes sociales, el contenido debe crearse teniendo en cuenta el contexto, la audiencia y el momento en que se consume la información. También muestra que a pesar del crecimiento en la inversión de contenido patrocinado, muchas marcas aún no saben cómo crear contenido efectivo para dispositivos móviles.
El documento analiza los ganadores de Cannes 2018 en las categorías digitales. Se muestra que agencias como BBDO, McCann y R/GA lideraron en número de premios. Estados Unidos fue el país con más galardones. También se discute el uso de datos de Facebook para segmentar a votantes en elecciones y cómo esto podría afectar el futuro de las agencias de publicidad.
El documento habla sobre cómo el marketing de movilidad en el futuro se centrará más en el destino que en la geolocalización. Waze sabe cómo se mueven las personas mejor que nadie a través de datos sobre rutas, proximidad, destinos, paradas y duración de paradas. El marketing basado en destinos puede aumentar las ventas en tiendas físicas entre un 15-35% al ayudar a los clientes a encontrar fácilmente las ubicaciones.
El documento analiza el comportamiento de los usuarios móviles en Chile. Muestra que las personas pasan mucho tiempo en sus dispositivos móviles comunicándose y viendo contenido en línea. El tamaño de pantalla y la calidad de la cámara son características importantes al elegir un teléfono. Además, las redes sociales han reemplazado a los medios tradicionales como fuente principal de noticias e información. El comercio electrónico a través de los teléfonos también está aumentando, especialmente entre los más jóven
3. Lines Between Mobile Web And Apps Will Start Blurring
• Consumers will continue to spend their time in fewer apps, turning their attention
especially to messaging apps that will progressively become application ecosystems on
their own.
• However, the gap between mobile Web and app experiences will slowly start shrinking
and it will be easier to move between these environments.
Mobile Will Enable Brand Innovation With Artificial Intelligence, Virtual Reality, And
IoT
• Artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT) are key
technologies going way beyond the mobile space. In 2016, smartphones will activate
them and enable B2C marketers to innovate.
Trends
4. Few apps will get most of users’ time, and messaging apps will morph into platforms.
• On average, Uk and US consumers use an average of about 25 apps per month. However, the average
smartphone owner spends more than 88% of his time on just ve downloaded apps (see Figure
• When observing the distribution of all US and Uk smartphone minutes spent on apps in each market,
messaging and social media apps make up a sizable chunk of all the app time spent on smartphones
— not gaming, as is commonly assumed
• Messaging apps like WeChat or Facebook Messenger will increasingly morph into marketing and
commerce platforms and emerge as alternative ecosystems to Android and iOS as brands look to serve
existing customers in context and developers ock to platforms with large audiences.
Action for marketers
• Create a strategy for “borrowing” mobile moments.
• In 2017, smart marketers will borrow their way to customers’ home screens by partnering with one of
the small number of apps that command the majority of consumers’ mobile prime time.
• Don’t just think media buys, but embed your services in other apps like hotel group AccorHotels is doing
by seamlessly integrating Uber’s car sharing service in its customers’ journeys.
• For example, if you are a global brand investing in China, you must deeply understand the WeChat
phenomenon and how it can be used to reinvent consumer relationships and a social CRM platform.
Trends
5. $44BUSD
Analysts Forecast for
Messaging as a
Platform by 20201
Proprietary + Confidential
Sources: 1) Pacific Crest Securities, “Messaging is a $44B Annual Rev Opportunity.” Ben Wilson, April 29, 2016. 2) TechCrunch, “Forget Apps, Now The Bots Take Over.” September 29, 2015.
2
Messaging is the Platform
6. § MaaP enables communications services between third-
party businesses such as applications, content and
service providers and consumers.
§ MaaP provides an interactive way of connecting
directly with customers, offering a similar experience to
conversing with a human agent or employee from a
service-based organization.
§ Operator messaging is particularly well placed to play
a role in MaaP as operators have a pre-existing
relationship with customers based on secure identity
and billing information.
§ According to Messaging Ecosystem Forum’s (MEF)
messaging report, 65% of consumers communicate
with businesses on chat apps; increasing to 76%
globally via SMS with 5% CAGR expected.
6
MaaP:
Business
opportunity
and
customer
relevance
8. Explosion in AI USES
Artificial
Intelligence
Personal
Assistants
Speech,
Image
and
Video
RecognitionRobotics
Logistics
Virtual
Augmented
Reality,
Computer
VisionGaming
Machine
Learning
Surgery
and
Healthcare
Contextual
and
Recommendations
9. GROWTH IN AI INVESTMENT…
Opening a door to the post-smartphone era
AI to drive
engagement
AI cloud to replace
devices
Integrating AI
seamlessly
AI-centric
strategy
Key
playersIn
last
year
Source:
GSMA,
CB
Insights
Key
Impact
CVC M&A
Role
of
computing:
on
device,
in
cloud
Distributed
network
opportunity
Value
in
exploitation
of
data/attributes
IoT
IoT complexity
unresolved
Battleground
for
access
to
identity
+53%
yoy
Venture Capital
$2.3bn
“Last 10 years were about
building a mobile-first world,
next 10 years, is towards a
world that is AI-first”
– Sundar Pitchai
10. 10
20202018
AI
enabled
Age
of
automation
and
the
connected
life
Age
of
digital
transformation
2012 2016
Cortana
Whatsapp
Wechat
IBM
Watson
Facebook
MApple
Siri
Google
Now
2014
... AND AI STARTUPS
Opening a door to the post-smartphone era
11. Artificial Intelligence is the key transformational technology
AI plus cloud is opening a door to the post-smartphone, post-app era
AI to drive
engagement
AI cloud to replace
devices
Integrating AI
seamlessly
AI-centric
strategy
Key
playersIn
last
yearKey
Insights
“Last 10 years were
about building a mobile-
first world, next 10
years, is towards a
world that is AI-first”
Role
of
computing:
on
device,
in
cloud
Distributed
network
opportunity
Value
in
exploitation
of
data/attributes
IoT complexity
unresolved
Empowers
probabilistic
identity
models
709 deals
Venture Capital
$4.2bn
12. Artificial Intelligence
Venture capital and M&A reach unprecedented levels
Venture Capital is Fuelling Transition to Automation Major Players on an M&A Spree
AI
enabled
Age
of
automationAge
of
digital
transformation
2012 2016
Cortana
Whatsapp
Wechat
IBM
Watson
Facebook
MApple
Siri
Google
Now
2014 2012 201620152013 2014
Age
of
automation
Age
of
digital
transformation
AI
enabled
13. Conversational platforms are key to the post-app economy
Voice as a new interface in the human-machine interaction
Siri
October
2011
Cortana
April
2014
M
August
2015
(beta)
Google
Assistant
August
2015
(beta)
Echo
Tap
Echo
Dot
June
2015
March
2016
Aldebaran
Robotics
and
SoftBank
June
2015
• Using
voice
as
an
interface
liberates
users
from
the
constraints
of
screens
• Voice
interfaces
can
be
a
‘dumb’
terminal,
with
connectivity
allowing
users
to
access
intelligence
in
the
cloud
Tapia
May
2016
14. Video-ification of the Internet is happening
Moving towards a video-first Internet world
Video-‐first
strategy
Advertising
(high
consumer
engagement)
Education/training
Healthcare
Entertainment
Commerce
Smart
cameras
VR/AR
High-‐speed
networks
Deep
dive
in
the
January
2017
Radar
report
We
see
a
world
where
video
is
first,
with
video
at
the
heart
of
all
of
our
apps
and
services.
Within
five
years
or
so,
most
of
what
people
consume
online
will
be
video,
subsuming
words
and
photographs.
Mark
Zuckerberg
Enablers
Emerging
use
cases
15. Preparing for the NEW WAVE
Prepare
for
AI
and
Automation
Horizontal
Approach
Product?
or
Platform?
Focus
on
future
consumer
needs
Understand
your
control
points
16. Sources: Active Users: 1) Analysys Mason (2015), 2) Radicati Group (2014), 3) Statista (2016), 4)
Nexmo (2015).
Worldwide Communication Platforms
Ranked by Active Users (Millions)
Carriers still have the Largest Platfrom
20. 20
Wide
Industry
Support
OPERATORS
who
have
Launched
RCS
29
Launched
Operators
Albania
Telekom
Albania
(OTE),Albania
Vodafone,
Canada
Rogers,
Czech
Republic
Vodafone,
Greece
Vodafone,
Greece
Cosmote Hungary
Vodafone,
India
Reliance
Jio,
Indonesia
XL
(Axiata),Ireland
Vodafone,
Italy
Vodafone,
Korea
KT,
SK
Telecom,
LGU+;
Malta
Vodafone,
Netherlands
Vodafone,
New
Zealand
Vodafone,
Portugal
Vodafone,
Romania
Orange,
Romania
Telekom,
Vodafone
Romania,
Orange
Slovakia,
Slovakia
Telekom;
MTS,
SingTel,
Vodafone
Turkey,
Vodafone
United
Kingdom
AT&T,
T
Mobile
USA,
Sprint
The Universal Profile is a
GSMA led initiative backed
by 60 global operators,
manufacturers and OS providers
IP
COMMUNICATIONS
LAUNCHES
INTERCONNECTIONS
Operators
planning
to
launch
RCS
in
2017
Argentina:
Claro;
Australia:
Optus,
Telstra;
Canada:
Telus,
Bell
(BCE),
China
Mobile
(already
in
soft
launch),;
Colombia:
Claro;
Softbank;
Mexico:
Telcel;
Norway:
Telia,
Telenor,
Ice;
Netherlands:
KPN;
Peru:
Claro;
Philippines:
Globe;
Russia:
Vimpelcom;
Sweden:
Telia,
Telenor,
Three,
UAE:
Etisalat;
23
21. OS
PROVIDERS
21
Partner
Engagement
and
Roadmap
HANDSET
MANUFACTURERS
The
majority
of
Android
OEMs
are
shipping
with
Android
Messages
natively:
LG,
Motorola,
Sony,
HTC,
ZTE,
Micromax,
HMD/
Nokia,
Archos,
BQ,
Cherry
Mobile,
Condor,
Fly,
General
Mobile,
Lanix,
LeEco,
Lava,
Kyocera,
MyPhone,
QMobile,
Symphony,
Wiko
Samsung exclusively
uses
its
own
RCS
Universal
Profile
client,
which
will
be
native
in
all
Samsung
devices
form
mid-‐2017.
In
testing
(Mexico
and
Slovakia)
it
interoperates
with
Google
hosted
platform
and
clients.
Huawei,
Vivo
and
Oppo assessing
options
before
deciding
on
path
Android Messages
(RCS
and
SMS
client)
now
ships
with
the
Android
software
to
all
Android
OEMs
Android
P-‐release
(2018)
will
introduce
RCS
APIs
to
the
Android
API
library
enabling
single
IMS
registration
and
more
OEM
control
of
RCS
UI
Microsoft committed
at
MWC
to
continue
to
support
RCS
when
they
re-‐enter
handset
OS
market.
Apple
meetings
have
intensified:
Verizon
/
other
major
MNO
requests
for
RCS
support,
plus
poor
UX
on
SMS
fall-‐back
may
yield
results
in
2018
NETWORK PROVIDERS
All on-premises and hosted vendors are
committed to Universal Profile
Google are deploying Universal Profile
to their platform in releases
ZTE provide hosted system for China
Mobile and China Telecom (China pre-
Universal profile) and are currently
awaiting accreditation for Universal
Profile (mid 2017)
Samsung will launch hosted service
(NewPace acquisition) in June 2017
Other vendors of on-premises
equipment are WIT, Ericsson, Huawei,
Mavenir.
See All IP business guide for full details
22. § Eroded P2P messaging revenues have been
supplanted by A2P (application to person) SMS
services which continue to see strong growth and are
seen as precursor to Messaging as a Platform
§ Application–to-Person (A2P) services, are being
upgraded by adding richer message functionality via
RCS and a diverse and more flexible range of
functions that can be taken over by Chatbots.
Chatbots will grow as functionality improves.
§ A2P SMS provides operators with an opportunity to
migrate their SMS traffic to enriched RCS based
messaging and then further into Chatbots. This is a
huge market -The global A2P share of SMS traffic
has nearly doubled in the last five years from 11.7 per
cent in 2010 up to 22 per cent in 2015 and over.
22
Messaging
as
a
Platform:
Opportunity
GSMA
forecast
for
Messaging
as
a
Platform
by
2021
$74bn
USD
Messaging
is
transforming
to
a
personal
assistant
Removes
the
barrier
of
another
app
to
download
2
http://www.mobilesquared.co.uk/blog/
mobilesquareds-‐latest-‐databook-‐says-‐mobileoperators-‐key-‐to-‐unlocking-‐massive-‐a2p-‐messagingopportunity/
23. Age
of
industrialisation
(offline,
physical
world)
Age
of
digital
transformation
(internet,
information
and
digital
services)
Age
of
automation
(Artificial
Intelligence,
machine
learning,
Internet
of
Things)
Entering the age of AUTOMATION
…1970 1980 2000 2020 2030…1990 2010
24. FIVE MEGATRENDS
driving this transformation
Geographic
shift
in
growth
and
innovation
Internet
=
mobile Platform
economy
Shift
to
open
–
access
and
networks
Device
ubiquity
Artificial
Intelligence
– a
catalyst
that
will
accelerate
the
pace
of
these
trends
25. GEOGRAPHICAL SHIFT
to emerging markets
Top
10
countries
in
terms
of
projected
NEW
mobile
subscribers,
2015-‐20
Note:
the
size
of
the
stacked
bar
equals
the
total
number
of
unique
mobile
subscribers
in
a
country
by
2020
(e.g.
India
=
864m)
Source:
GSMA
Intelligence,
IMF
0
200
400
600
800
1000
1200
1400Million
Mobile
subscribers
(2015) New
mobile
subscribers
(2015-‐20)
26. 0
1
2
3
4
5
Billion
People
Online
1995 2000 2014 2020
Internet =
MOBILE
Mobile
Internet
Users Smartphones
Source:
GSMA,
a16z
Smartphones
=
installed
base,
not
unique
users
0.2bn
0.4bn
2.9bn
4.7bn
5.7bn
2.0bn
28. Rise of PLATFORM ECONOMY
‘Platform beats product’
1M
DEVELOPERS1BN
USERS
Anchor:
messaging
Ecommerce
Games
&
Media
Advertising
Horizontal
Platform
LOCAL
MONOPOLY
-‐ GLOBAL
MARKET
FRAGMENTATION
NOT
ALL
PLATFORMS
ARE
THE
SAME!
29. Rise of PLATFORM ECONOMY
‘Platform beats product’
650K
HOME
OWNERS 100M
TRAVELLERS
Match
supply
/
demand
Safety
checks
Billing
engine
GLOBAL
MONOPOLY
– LOCAL
CHALLENGES
HOUSE APARTMENT OTHERS
NOT
ALL
PLATFORMS
ARE
THE
SAME!
30. OPERATORS
riding platform wave
SERVICE
PROVIDERS5BN+
CONSUMERS
GLOBAL
SCALE
THROUGH
COLLABORATION
NOT
ALL
PLATFORMS
ARE
THE
SAME!
Advanced
Messaging
Identity
IOT
31. PLATFORMS
are reshaping many industries
Verticals
HOTELS
TRANSPORT
COMMS
ENERGY
FOOD
DELIVERY
taxis
sms &
voice
restaurants
energy
companies
hotels
FOOD
PRODUCTION
HEALTH
EDUCATION
INDUSTRY
INFORMATION
farms
doctors
universities
libraries
factories
32. HORIZONTAL PLATFORMS
consolidates value
Moving
from
Sector
Specific
platforms
to
Horizontal
platforms
creating
two
sided
digital
marketplaces
VERTICAL
PLATFORMS
HORIZONTAL
PLATFORMS
Device management
Storage Discovery Aggregation Harmonisation Security
Analytics
Devices
Connectivity
Services Taxi,
Logistics,
Food,
Health
Mapping,
Routing
Algorithm
App,
Driver
Platform
’Full
Stack’
tech
Device/Service
API
33. New PLATFORMS are coming
Voice,
Car,
Virtual
Reality:
Autonomous
cars,
platform
for
entertainment,
distribution,
work
CAR
Immersive
content
becomes
next
communications
platform
AI
driven
interface
between
man
and
machines
VOICE
VR
34. 34
ALTERNATIVE NETWORKS
Open, alternative connectivity on the rise
Mesh networks for internet sharing
People powered networks
Open Garden
Disrupting legacy infrastructure
Cheaper to scale
Facebook TIP
New wholesalers for network access
Alternative Access
Google Loon
35. 35
Achieved
Accuracy
• Resolved
network
problems
• Enhanced
operational
control
• Constant
over
country
coverage
Capacity
Reseller
• Licence
as
MVNO
• Wholesale
capacity
to
MNO
• Last
mile
access
“Significant
progress
in
Loon
over
the
past
year.
Loon
could
provide
connectivity
“200x
cheaper
than
traditional
towers”
– suitable
for
low-‐
density
rural
areas”
- Google X
Project Loon
Google
has
matured
the
Loon
solution
to
position
it
as
a
MVNO
last
mile
access
provider
that
will
lease
capacity
back
to
MNOs.
GOOGLE: LOON
Connectivity that is “200x cheaper than traditional towers”
36. RealityPublic
Message
“Aims
to
improve
network
performance
and
reduce
costs
in
an
open
collaboration
methodology,
seeks
to
deploy
new
ideas
efficiently
at
large
scale.”
-Facebook
Telecoms Infra Project
Improve network
performance
Reduce costs
Open
collaboration
Deploy ideas
at large scale
1
2
3
4
Commoditisation,
disrupting legacy
backhaul, access, core
Use open source
to scale faster
Holistic approach
to cost efficiency
… not just about
emerging markets
1
2
3
4
FACEBOOK: TELECOM INFRA PROJECT
Open sourcing to innovate the backhaul, access and core
37. “P2P data can move through the
network without using spectrum,
and at no cost. The phone
becomes an end point and the
impact on battery is negligible.
250m endpoints by 2017”
-OpenGarden CEO
Connects
smartphones and
lets users share
data without
net access
Data hops from
one device to
another until it
reaches an
internet endpoint
Powered by
developers,
MeshKit
connects apps
of different types
Poor coverage
areas, but
density enables
data rich services
3G
/4G
FEMTOCELL Partner
WIFI
network
Open
Garden
WIFI
community
OPENGARDEN
Unbundling spectrum via mesh and Wi-Fi networks
38. Next wave of INDUSTRIAL REVOLUTION
moves from digital transformation to automation
ENABLERS
…1970 1980 2000 2020 2030…1990 2010
Age
of
industrialisation Age
of
digital
transformation Age
of
automation
Connectivity
Cloud
Computing
power
Analytics
Artificial
intelligence
(AI)
Software
Smart
phones/devices
39. Impact of automation is SIGNIFICANT
Reshaping
industries,
emerging
new
players
Change
in
way
services
are
delivered
and
consumed
Challenge
to
jobs
through
automation
Speed
of
change
likely
to
be
exponential
Changing
role
of
government
when
information
is
ubiquitous
Requirement
for
new
regulation
Significant
reduction
in
hard
assets?
Consumer
trust
in
automation?
40. Megatrends
Ten megatrends were discussed by the community throughout 2017…
Communications
Unbundling Software
Defined
Infrastructure
Alternative
Networks
1 2 3
Business
Models
Customer
Experience
Platforms Security
&
Privacy
4 5 6
Products
and
Services
Data
Analytics
&
AI
IoT Devices Digital
Trust
Virtual
Reality
7 8 9 10
41. The ecosystem is evolving to platform-first approach
The march to 1 billion users is getting shorter…
Windows
Office
Search
Gmail
Maps
YouTube
Android
Chrome
Play
Facebook
Groups
WhatsApp
‘86 ‘88 ‘90 ‘92 ‘94 ‘86 ‘96 ‘00 ‘02 ‘04 ‘06 ‘08 ‘10 ‘12 ‘14 ‘16
Time
(Years)
25.8
21.7
12.0
11.8
7.3
8.1
5.8
6.7
6.9
8.7
11.3
6.8
…and
platforms
drive
faster
consumer
adoption
and
exponential
business
growth
WeChat 6/7
Source:
GSMA,
Visual
Capitalist
42. Two sided digital marketplaces are now driving value capture and
consolidation
Device
management
Analytics
Devices
Connectivity
Services
+
Vertical Platforms Horizontal Platforms
Storage Discovery Aggregation Harmonisation Security
43. Platforms are disrupt multiple industries
New use cases and players emerge
Use
Cases
and
Players
FINANCIAL
SERVICES
HEALTH
EDUCATION
INDUSTRY
INFORMATION
money/
payment
doctors
universities
libraries
factories
HOTELS
TRANSPORT
COMMS
ENERGY
FOOD
DELIVERY
taxis
sms &
voice
restaurants
energy
companies
hotels $