7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Augmented Reality Marketing; a Revolutionary Sales TechnologyHidden Creative
‘Sales Technology: Selling With Augmented Reality’ is the second in a series of reports by Hidden Creative and has been launched today to investigate how the technology supports every step along the sales and marketing cycle.
Our first and widely acclaimed report ‘Augmented Reality marketing strategies: how to guide for marketers’ [insert link] set out to outline why the technology has real and tangible marketing uses.
This new report looks at how augmented reality can provide sales people with an impressive aide to enhance selling, sales pitches, presentations and other collateral.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Augmented Reality Marketing; a Revolutionary Sales TechnologyHidden Creative
‘Sales Technology: Selling With Augmented Reality’ is the second in a series of reports by Hidden Creative and has been launched today to investigate how the technology supports every step along the sales and marketing cycle.
Our first and widely acclaimed report ‘Augmented Reality marketing strategies: how to guide for marketers’ [insert link] set out to outline why the technology has real and tangible marketing uses.
This new report looks at how augmented reality can provide sales people with an impressive aide to enhance selling, sales pitches, presentations and other collateral.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
Virtual reality is a machinery by-way-of which consumer can interact inside three-3 atmosphere by mean of electronic appliance. Virtual reality (cyberspace) will provide interactive practice through the assistance of virtual reality gadgets like VR thick pair of goggles sensor gloves. with the help of this technology user are absorbed and connect to three-dimensional worlds without viewing physical in front of shop with this customer can feel and sense the product through virtual environment this will increase the buyer better understanding and provide better view about product as compared to Electronic-Commerce experience. This will benefitcustomer as well as seller of the product, consumer can view and sense it through the help Virtual reality gadgets at any place at any time. This research study fundamentally based how to improve E-shopping with the use cyberspace technology simulation. The idea involves making the e-shopping experience more intuitive, closer to the experience of visiting a real shop, and providing on-line three-dimensional interfaces for the entire process from shop design and product placement to customer experience analysis.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
What is Augmented Reality(AR) ?
Goal of AR
How AR is being used?
How AR works?
What we are planning to do?
Future of Augmented Reality
Augmented Reality Shopping System
Augmented Reality Discount System
Augmented Reality Virtual TryOn
Augmented Reality based system development
Augmented Reality based Mobile App Development
Panacea Infotech, Chicago, Pune, Middle East, Australia
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
Virtual reality is a machinery by-way-of which consumer can interact inside three-3 atmosphere by mean of electronic appliance. Virtual reality (cyberspace) will provide interactive practice through the assistance of virtual reality gadgets like VR thick pair of goggles sensor gloves. with the help of this technology user are absorbed and connect to three-dimensional worlds without viewing physical in front of shop with this customer can feel and sense the product through virtual environment this will increase the buyer better understanding and provide better view about product as compared to Electronic-Commerce experience. This will benefitcustomer as well as seller of the product, consumer can view and sense it through the help Virtual reality gadgets at any place at any time. This research study fundamentally based how to improve E-shopping with the use cyberspace technology simulation. The idea involves making the e-shopping experience more intuitive, closer to the experience of visiting a real shop, and providing on-line three-dimensional interfaces for the entire process from shop design and product placement to customer experience analysis.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
What is Augmented Reality(AR) ?
Goal of AR
How AR is being used?
How AR works?
What we are planning to do?
Future of Augmented Reality
Augmented Reality Shopping System
Augmented Reality Discount System
Augmented Reality Virtual TryOn
Augmented Reality based system development
Augmented Reality based Mobile App Development
Panacea Infotech, Chicago, Pune, Middle East, Australia
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
How augmented reality is changing the world of consumer marketing.ppsxSajith Niroshan
Augmented Reality will be the next biggest digital marketing trend in the world. With AR, consumers can connect with brands on a more emotional and empathic level. Brands should be aware of how they can use AR to increase customer experience while gaining competitive advantage.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
Virtual Reality (VR) Continuum - AMP New VenturesAMP New Ventures
If the Internet is the sharing of information, then Virtual Reality (VR) is the sharing of experiences; and if most customer experiences are digital, then Virtual Reality (VR) must be important, for it is the next frontier in digital.
VR immerses users in indistinguishably real simulated environments, while Augmented Reality (AR) blends the digital into our physical environments. In the past month, PlayStation VR was released along with Google VR, to join a global ecosystem of VR content, infrastructure and platforms startups, projected to be worth $160bn by 2020.
Given It will transform experiences across industries, including Financial Services, and the expert consensus is that mainstream adoption is ~5 years away, we recommend Financial Services companies start exploring VR/AR possibilities now.
The Digital Retail Theater: Shopping's FutureCognizant
Artfully deploying advanced technologies such as virtual reality, augmented reality, 3-D modeling, and digital avatars, our envisioned digital retail theater (DRT) offers huge benefits to both retailers and consumers. The digitally enhanced shopping experience is rapidly gaining momentum among both online and physical retailers.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Introduction to Augmented Reality
1. P R A T H A M E S H B A R A H
E M B A - D I G I T A L M A R K E T I N G
Augmented Reality
2. Definition
Augmented reality (AR) is a live, direct or indirect,
view of a physical, real-world environment whose
elements are augmented by computer-generated
sensory input such as sound, video, graphics or GPS
data.
It is related to a more general concept called mediated
reality, in which a view of reality is modified (possibly
even diminished rather than augmented) by a computer.
As a result, the technology functions by enhancing one’s
current perception of reality
5. Technology
Hardware
Hardware components for augmented reality are:
processor, display, sensors and input devices.
Modern mobile computing devices like smartphones
and tablet computers contain these elements which
often include a camera and MEMS sensors such as
accelerometer, GPS, and solid state compass, making
them suitable AR platforms.
6. Technology
Head-mounted
A head-mounted display (HMD) is a display device
paired to a headset such as a harness or helmet.
HMDs place images of both the physical world and
virtual objects over the user's field of view.
Modern HMDs often employ sensors for six degrees
of freedom monitoring that allow the system to align
virtual information to the physical world and adjust
accordingly with the user's head movements.
HMDs can provide users immersive, mobile and
collaborative AR experiences.
7. Applications
Archaeology
AR can be used to aid archaeological research, by
augmenting archaeological features onto the modern
landscape, enabling archaeologists to formulate
conclusions about site placement and configuration.
Another application given to AR in this field is the
possibility for users to rebuild ruins, buildings, or
even landscapes as they formerly existed.[
8.
9. Applications
Commerce
AR can enhance product previews such as allowing a customer
to view what's inside a product's packaging without opening
it.
AR can also be used as an aid in selecting products from a
catalog or through a kiosk. Scanned images of products can
activate views of additional content such as customization
options and additional images of the product in its use.
AR is used to integrate print and video marketing. Printed
marketing material can be designed with certain "trigger"
images that, when scanned by an AR enabled device using
image recognition, activate a video version of the promotional
material.
10.
11. Applications
Education
Augmented reality applications can complement a standard
curriculum. Text, graphics, video and audio can be superimposed
into a student’s real time environment.
Textbooks, flashcards and other educational reading material can
contain embedded “markers” that, when scanned by an AR device,
produce supplementary information to the student rendered in a
multimedia format.
Students can participate interactively with computer generated
simulations of historical events, exploring and learning details of
each significant area of the event site.
AR can aide students in understanding chemistry by allowing them
to visualize the spatial structure of a molecule and interact with a
virtual model of it that appears, in a camera image, positioned at a
marker held in their hand.
12.
13. Case1 – The webcam social shopper
Zugara’s award winning online merchandising software, The
Webcam Social Shopper (WSS), is now available as an official
module for PrestaShop’s apparel merchants worldwide.
The module provides PrestaShop’s apparel retailers with
immediate integration of a piece of software that turns their
shopper’s webcams into interactive mirrors, instantaneously
providing a more fun, visual and social experience.
To do this WSS uses a webcam’s live video feed, a motion
capture interface, AR and Facebook/Twitter integration to
replicate that offline moment at the rack where a young
shopper holds a dress or blouse up to herself, turns to a friend
(or the mirror) and asks “what do you think, is this me?”
15. THE SHOPPER’S WSS EXPERIENCE
1) The shopper is interested in an item, but not sure
she wants to buy it yet. So she clicks on a call to
action on the retailer’s product detail page.
16.
17. 2) An overlay is launched, her webcam is activated
and the she takes a few steps away from her
computer.
18.
19. 3) The dress she was looking at is instantly placed
right in front of her. Now she can have that “at the
rack moment” and better judge if the color and style
are right for her.
20.
21. 4) Using just her motions, she can now snap photos
and see additional colors of the dress.
5) Finally, sharing her photos (so she can find out
what her friends think) is incredibly easy.
22.
23. What will drive the uptake of AR?
Quite simply, the increased usage of smart mobile devices like
the iPhone, Blackberry, Kindle, iPad etc. There is a lot of
discussion about the shift from desktop to mobile and the
prediction that in several years time e-commerce will be
dominated by mobile browsing.
The latest data from ComScore shows a 30% increase in social
networking traffic among smartphone users in the past 12
months – so mobile is already driving social media usage.
Research from Forrester shows that iPhone users are
more affluent than users of other smartphones, therefore have
a high propensity to respond to relevant retail offers direct to
their phone.
The average internet usage for an iPhone user is 100MB, x30
larger than on other phones. And we all know about the
obsession with the iPhone App Store.
24. Where can it be applied for retail?
High street retailers can develop a Store Finder
mobile app that overlays local store information on
interactive maps – perhaps an aggregation of all major
brands would provide cost efficiency.
Dynamic contextual advertising that displays offers
and promotions based on the location and profile of the
mobile user (e.g. iPhone user gets different message
than Blackberry user) – next step on from voucher code
sites.
Serving customer reviews to mobile devices to
facilitate decision making on the move.
Dynamically generating cross and up-sell
recommendations based on scanning a barcode in-
store on your mobile phone.
For the fashion industry, improving modeling of
clothes from home to help make purchase decisions –
increased accuracy should also help reduce returns.
25. Where can it be applied for retail?
For the DIY industry, enabling customers to create 3D
maps of their own rooms and then visually render color
schemes and furniture to help with DIY projects.
Local tourist boards can create mobile maps of the region
with key tourist hotspots, attractions and services – whilst
free of charge they benefit the economy by encouraging
spending.
Museums could create virtual tours so that visitors are not
reliant on a guided tour/headsets – for a download fee, you
can launch the virtual tour which overlays commentary and
content based on your location within the museum.
In publishing, AR could be used to enrich the
consumption of content to increase brand engagement,
essential in such a competitive market.
26. B2B marketing case study
The Challenge
Datacraft in Singapore organizes several training
workshops and seminars round the year for partner sales
engineers and managers.
These events saw a gradual but consistent decline in
participation.
Furthermore, they found it increasingly difficult to keep
the audience engaged for the whole duration of 3-hour
long sessions.
Datacraft was looking for a solution to boost attendance,
increase engagement levels and retain audience interest
till the end of the event.
28. The solution
GetIT Comms developed and implemented a Reason-to-
Stay (RTS) solution based on Augmented Reality (AR) –
the simplicity of idea was in a postcard carrying a cryptic
design with a note inviting the attendees to flash it at a
camera placed in a booth at the end of the event to win
themselves a surprise gift.
When the design is flashed at the camera, a virtual gift
would pop out of the screen with a virtual 3D feel, and
the attendee wins what he/she sees.
Attempts were made to personalize the experience for
each attendee to the extent possible.
29. The Impact
GetIT Comms’ Reason-to-Stay (RTS) solution raised
considerable curiosity and interest among the attendees;
they were delighted by an idea that was futuristic, the
extent of personalization, and the novelty value it held
for the content was unlike any of its peer events.
Not only did the participation remain active till the end
of the event, word of this unique initiative also spread
among their partner community driving up attendance at
future events.
Recognizing the success, other country teams also
expressed interest in incorporate AR element in their
events.
31. Indonesia -Toyota Yaris
Toyota’s print ad on Kompas went AR. It’s a smart
way to maximize the ad space, isn’t it?
AR&Co, the company which developed the campaign
is the first & leading augmented reality in Indonesia
with strong partnership with Total Immersion.
33. China – Pringles
Axis3D developed an online football game for
Pringles in China with the help of Total Immersion.
This AR experience provides an unique human
interface to control the football player using the
Pringles packaging.