The document summarizes 5 different videos. The first video describes how BMW's connected car technology could enable stealing a pearl necklace. The second highlights Sky Sports' coverage of the start of the new soccer season. The third explains how McDonald's promoted fries in Chicago by linking them to the city's windy reputation. The fourth features Hugh Hefner and bunnies in a commercial for Bavaria Beer. The fifth outlines the life and career of Steve Jobs, from founding Apple to returning to lead its resurgence.

1. 529th August 2011

2. 1. BMW Vision ConnectedDrive Jewellery SpotBMW has released a nice video of the amazing Vision ConnectedDrive.This video is made by BMW to show their new technologies. Instead of enumerating all their new features, they explain how to steal a pearl necklace taking advantage of their amazing driving technology.!10 Steps – How to Steal Jewellery using BMW’s ConnectedDrive technology. Focusing on communication, infotainment and safety provided by the technology.Nice example of brand storytelling!

3. 1. BMW Vision ConnectedDrive Jewellery Spothttp://www.youtube.com/watch?v=P-12wG6V46U&feature=player_embedded#!

4. http://www.youtube.com/watch?v=O8jFHBXtZOs 2. Sky: Start of Season Ivan Bird and a camera operator capture the highs and lows of our nation's favourite game in the build up to the start of the new season. This Brothers & Sisters London spot was filmed pitch side over the closing 8 matches of the 2010-11 premiership.

5. http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs 2.Sky: Start of Seasonwww.youtube.com/watch?v=O8jFHBXtZOs

6. C 3. Mc Donalds Windy City FriesChicago is of course known as the windy city for the howling wind that passes through it’s streets and this concept taps right in to that to promote McDonald's fries. Strategically, fries are an anchor product for the brand, but historically, very little marketing is done around them, under the assumption that they essentially ‘sell themselves’. The idea was very simple--link the iconic product with the ‘Windy City.’'Windy City Fries' was a component piece to a broader advertising program that drove a 23% rise in fry sales in downtown Chicago stores.Really nice creative idea!

7. 3. Mc Donalds Windy City Frieshttp://www.youtube.com/watch?v=9CNuquFj2Tc&feature=player_embedded

8. 4. Bavaria Beer: Hugh Hefner A cool new TV spot from Bavaria Beer features Hugh Hefner and his often demanding bunnies romping around in the infamous Playboy mansion. But apparently even Hugh Hefner needs a break from all the hard work as the Dutch beer ad's insightful tagline "Zo" attests to. Translated the term relates to the common belief that a beer tastes better after you've done hard work to deserve it. The funny and ironic spot is not that far from the truth, as Hefner is known to always keep his "boys" around to unwind after a long day of womanizing - similar to Frank Sinatra's "rat pack", who's classic tune "That's Life" is featured in the fun commercial.

9. http://www.youtube.com/watch?v=zT-bG7rO91g 4. Bavaria Beer: Hugh Hefner http://www.youtube.com/watch?v=zT-bG7rO91g

10. 5. The life & career of Steve JobsThe story begins with Steve Jobs dabbling in LSD and spiritual enlightenment. all the colors.gavehim an idea for a company logo. Jobs would then found Apple with Steve Wozniak and a third guy who cashed out his shares way too early. In 1984, Jobs unveiled the Macintosh and forever revolutionized personal computing.But the good times wouldn't last. John Sculley, the executive Jobs hired away from Pepsi, bounced Jobs from the company he founded. Jobs would get his revenge by starting another company, Pixar. He produced 'Toy Story' and sold the animation company to Disney for a profit.Jobs finally returned to Apple and defeated arch nemesis Bill Gates. Jobs was then diagnosed with pancreatic cancer and required a live-saving liver transplant. Apple now faces a threat from Google Android. Thankfully, Jobs can pass the baton to chief operating officer Tim Cook. The End!

11. 5. The life & career of Steve Jobshttp://www.youtube.com/watch?v=LJSFFpDuGZU&feature=player_embedded