The document discusses the importance of collaboration in content creation, emphasizing that while content may be king, collaboration is queen. It outlines the challenges and lessons learned from a large-scale collaborative project involving multiple partners, highlighting the need for effective communication, trust, and sustainability. Additionally, it offers creative solutions for measuring value and suggests utilizing social media for easier engagement.

1. Collaboration It’s Not Easy Being Queen Amanda Hirsch | amandahirsch.com | Twitter: @amanda_hirsch

2. "Online: Content is king. I don't disagree. But collaboration is queen . In chess the king is the most important, but the queen is the most powerful." - David Cohn, Spot.Us Photo By Phalaenopsis Aphrodite

3. EconomyStory CPB Investment: $3Million

4. … Plus 239 Public Media Stations Editorial Collaboration Promotion Free Web Content Professional Development

5. Origin Story: Election 2008 8 partners 1 project manager Shared web content Co-production: NPR/NewsHour map Building trust Photo by Flickr user karla_k

6. Lessons Learned* Collaboration isn’t efficient. Include the muckety-mucks. Have a website that tells your story. Establish formal communication channels. Invest in central staff. Photo by Wayan Vota *for a collaboration of this scale

7. EconomyStory.org : Telling the Project’s Story

8. EconomyStory Components 12 partners Central staff: project manager, communications manager, editorial facilitator Basecamp Cross-promotion via websites & social media Editorial collaboration Professional development … and a partridge in a pear tree* *not really

9. Challenge: Measuring & Demonstrating Value The metrics challenge Tracking “meta-stories” (Google Docs) Project blog? Creative solutions…

10. Challenge: Sustainability Grant ends. Now what? What’s the sales pitch for collaboration to funders who haven’t already drunk the Kool-Aid?

11. Social Media: Low-Hanging Fruit “ Not everyone has time to read a press release. But, 140 characters? That’s easy to read and easy to share.” - Katie Kemple Communications Manager EconomyStory

12. #pubmedia on Twitter

13. Other Ways to Collaborate Without Funding Work with people you know and trust. Explore tools like Publish2. Just do it. Photo by Flickr user shareski

14. ….Let’s Collaborate! Amanda Hirsch Web : amandahirsch.com Email : hello@amandahirsch.com Twitter : @amanda_hirsch