How Journalists Can Use Social Media II 061209


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Slides from a workshop on how journalists can use Twitter and other social media as reporting and publishing tools. Presented to editors and writers at AARP the Magazine and AARP Bulletin on June 12, 2009.

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  • Thanks for coming! Our presentation is largely based on two panels we attended at ONA: 1. Top tech trends you haven't heard of (by Amy Webb, a reporter-turned-consultant who advises media companies looking to utilize new tech) 2. Using Twitter for Live Blogging   We'll talk a bit about these different technologies - and focus on things like Twitter more at the end - and talk a little about possible ways we could employ the trends here.     Tech guys, speak up in regard to what we're doing now to implement/consider some of these technologies.   We've also got some handouts, which we'll pass out later. 
  • How Journalists Can Use Social Media II 061209

    1. 1. Journalists Get Social II How social media tools can make life better for editors and writers For AARP June 12, 2009
    2. 4. Journalists are using Twitter and other social media to: <ul><ul><li>Find and cultivate sources. </li></ul></ul><ul><ul><li>Follow news and events in real time. </li></ul></ul><ul><ul><li>Discover story ideas. </li></ul></ul><ul><ul><li>Share scoops and useful information. </li></ul></ul><ul><ul><li>Promote your work. </li></ul></ul><ul><ul><li>AND – connect and interact with your readers. </li></ul></ul>
    3. 5. Who’s using social media now? <ul><ul><li>The majority of Twitter users are 35 and older (comScore, February 2009). </li></ul></ul><ul><ul><li>Facebook’s fastest-growing group is women 55 and older, up 175 percent since last fall ( </li></ul></ul><ul><ul><li>50 percent of all adults will be active on social networking sites in 2010 (projection based on Pew Internet survey, 2008) </li></ul></ul>
    4. 6. What is journalism’s social media strategy? <ul><ul><li>Institutional ? New York Times, AARP </li></ul></ul><ul><ul><li>Personal ? Gabriela Zabalua, Jim Toedtman, Nicole Shea </li></ul></ul><ul><ul><li>Topical ? Medicare, travel, personal finance </li></ul></ul><ul><ul><li>Geographical ? Connect with people in Brazil or Omaha using or </li></ul></ul>
    5. 12. Legal implications for publishing via social media <ul><ul><li>Employee posts are actionable, whether they were “company-approved” or not. </li></ul></ul><ul><ul><li>Issues to consider: Defamation, copyright infringement, libel. (Tony Russo v. Twitter) </li></ul></ul><ul><ul><li>See the Citizen Media Law Project to keep up on the latest in online publishing issues. </li></ul></ul>
    6. 14. Rules for social media journalism are all over the map <ul><ul><li>Washington Post : Prior approval of editor. </li></ul></ul><ul><ul><li>Wall Street Journal , LA Times : social media guidelines. </li></ul></ul><ul><ul><li>Austin American-Statesman : Be responsible. </li></ul></ul><ul><ul><li>The Record , Hackensack: Editors only. </li></ul></ul>
    7. 15. What’s journalism’s future in social media? <ul><ul><li>-- “It’s not information overload, it’s filter failure.” </li></ul></ul><ul><ul><li>-- Clay Shirky, author of Here Comes Everybody </li></ul></ul><ul><ul><li>-- “We’re heading into an incredibly messy but also wonderful period of innovation and experimentation that combines technology and people and pushes great and outlandish ideas out into the real world. The result will be a huge number of failures but also a large number of successes. … This is why I’ve grown more and more certain that we will not lack for a supply of quality news and information.” </li></ul></ul><ul><ul><li>– Dan Gillmor’s blog, May 2009 </li></ul></ul>
    8. 17. Where to find more on social media <ul><ul><li>Websites that follow new media on a practical level: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> (e-media tidbits) </li></ul></ul><ul><ul><li>People who have useful takes on journalism and new media: </li></ul></ul><ul><ul><li>JayRosen: @jayrosen_nyu </li></ul></ul><ul><ul><li>DanGillmor: @dangillmor </li></ul></ul><ul><ul><li>Clay Shirky: @cshirky </li></ul></ul><ul><ul><li>Jeff Jarvis: @jeffjarvis </li></ul></ul>
    9. 22. Thanks to Lee Aase, Robin Lloyd, Dan Gillmor, Clay Shirky, Dave Moser, Liz Scherer, David Bradley, Amy Gahran, Joe Bonner, Leslie Ann Bradshaw, Jay Levy, Denise Graveline, Carl Zimmer, Andrew Revkin, Amy Webb, Sara Clarke, Ivan Oransky, Craig Stoltz, Jay Rosen, Russ Campbell, Paulo Ordoveza, Joe Neel, Molly McElroy, Allison Bland…. ….. and the many others who have helped me learn about social media.  
    10. 23. Questions? <ul><ul><li>Find these slides at: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Find me at: </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>