Presented to my employer, Council for a Strong America at the annual retreat in January 2011.

1. Council For A Strong America:

2. DISCLAIMER
Social media is a process.

3. Social Media 101

4. Why Use Social Media?
• Nationwide branding
• Recruit employees
• Build/foster relationships
• Engage new audiences
• Promote CSA events
• Build issue awareness

5. CSA Social Media Survey
We are mobile. Nearly 50% of CSA employees use a smart
phone for some aspect of work.
We like Facebook. A lot. More than 70% of CSA uses the No. 1
social networking site.
We “get” social media. At least, on a basic level. 55% of us
understand the basics.

6. (IACP, September 2010)
Total surveyed: 728 police departments
(Web URL: http://www.capecodonline.com/apps/pbcs.dll/article?
AID=/20110106/NEWS/101060311)
81%
of police
departments
across the country
use social media
in one form
or another.
The
other
19%
are
planning
on it.

7. Police aren't our only constituents online.
All four groups have a presence.

8. How Social Media Will Impact 112th Congress
GO TO: http://www.cnn.com/video/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed
%3A+rss%2Fcnn_freevideo+%28RSS%3A+Video
%29#/video/politics/2011/01/05/caifa.congress.goes.social.cnn

9. Check to see if your members are using
social media at:
www.iacpsocialmedia.org/directory
Look up your legislators at:
www.facebook.com/congress
www.tweetcongress.org/members

10. 2010 Accomplishments
(or should we say, "experiments"?)

11. Case Study #1: Sen. Lugar Re-Tweet

12. Case Study #2: Media Outreach

13. Case Study #3: Event Coverage

14. Established the E-Comm WorkGroup
• E-Comm Workgroup met 3 times in 6 months
• Representatives from every department,
sibling and state
• Reviewed documents-in-progress for feedback

15. Social Media Policy To Guide Us
• FIRST RULE: Do No Harm
• SECOND RULE: Social Networks Should Be an Extension of Our
Website
• THIRD RULE: Per Rule #2, if States Wish to Create Social Media
Network Accounts, These Accounts Should Serve as an Extension
of that State's Website.

16. Facebook Ads
• Experimented with
Facebook Ads for
Mission: Readiness

17. Live-Tweeting:
A New Kind of Conference Recruiting

19. What's Next in 2011?
• Analytics
• Allies
• Social Media policy / employee handbook
• Brand building
• Coach states
• Share, share, share

20. We Will Build The Brands
• Maintain a solid online presence
• Work with allies
• Karma banking concept

21. We Will Coach The States
• Work with states to assist in social media as needed

22. We Will Make
Everything
"Shareable"
• Sharing buttons on
the websites
• Linked icons on printed
materials and MyEmma emails

23. This Is Great, But.....
• What does this mean for my office?
• How much time do I have to invest?
• How can I get more familiar with the platform?
• How do we submit content?
• What is the process for approving material?

24. More Resources
• Social Media Glossary
• Guide to Privacy Settings
• Recommended Reading List
• Social Media Model Policy
o Internal
o External

25. Q&A
Please keep your questions brief and focused.
We are more than happy to talk 1-on-1.