This document summarizes a workshop on using social media for nonprofits. The workshop covered how to build a social culture within an organization by being transparent and letting go of some control, and emphasized simplicity in social media strategies. It discussed establishing social media policies and operational guidelines. It also stressed leveraging existing networks rather than taking on all the work internally. Attendees reflected on applying the lessons to better communicate their missions externally in a networked way.
This document summarizes a presentation about governing nonprofits in the age of social media. It discusses how nonprofits need to operate more like networked organizations that collaborate widely rather than operating independently. It covers two main themes: developing a social culture where leadership embraces social media and transparency is valued, and keeping operations and communications simple. The presentation provides examples and reflection questions to help nonprofits shift their mindset and policies to leverage the opportunities of a networked world.
This document summarizes a presentation by Beth Kanter and Allison Fine on building a networked nonprofit organization. The key points are:
1) They define the networked nonprofit as one that uses social media and open networks to engage people both inside and outside the organization to improve programs, services and communications.
2) They discuss two models - the "fortress" model of closed, top-down organizations versus the open, transparent "free agent" model that considers everyone a potential resource.
3) They outline three themes from their book - using free agents outside institutional walls, creating an open social culture, and focusing on simplicity by doing less.
This document summarizes a presentation about creating a social culture and being transparent and simple as a nonprofit organization. Some key points discussed include defining a social culture as using social media to engage inside and outside an organization to improve programs; the importance of transparency and having social media policies; and focusing on your core work and leveraging your network to keep things simple. The presentation encourages nonprofits to take small steps towards being more social, transparent and simple online.
This document discusses how networked nonprofits can transform communities through social media. It defines a networked nonprofit as one that works collaboratively through open information sharing rather than operating independently. It emphasizes developing a social culture where social media is a cultural norm, transparency by sharing information openly, and simplicity through leveraging networks to accomplish more with less. The document provides examples of how some nonprofits have successfully adopted these principles and cautions against potential challenges in making the transition to becoming a networked nonprofit.
The document discusses the concept of a "networked nonprofit" and how nonprofits can adapt to operate effectively in today's networked world. It covers three main themes: social culture, learning from mistakes, and transparency. Regarding social culture, it emphasizes the importance of having an organizational culture that embraces social media and is not afraid of losing some control. For learning from mistakes, it notes networked nonprofits know how to listen, learn, and adapt from mistakes. Regarding transparency, it discusses how networked nonprofits consider everyone inside and outside the organization a resource and share information openly by default.
The document discusses the importance of networking and visibility for career success. It notes that just doing great work is not enough and emphasizes helping others and finding someone to help you. It encourages taking responsibility for your own life and career through lifelong learning and taking action. It stresses the importance of building networks and finding mentors to help visibility and advancement.
This document summarizes a presentation about governing nonprofits in the age of social media. It discusses how nonprofits need to operate more like networked organizations that collaborate widely rather than operating independently. It covers two main themes: developing a social culture where leadership embraces social media and transparency is valued, and keeping operations and communications simple. The presentation provides examples and reflection questions to help nonprofits shift their mindset and policies to leverage the opportunities of a networked world.
This document summarizes a presentation by Beth Kanter and Allison Fine on building a networked nonprofit organization. The key points are:
1) They define the networked nonprofit as one that uses social media and open networks to engage people both inside and outside the organization to improve programs, services and communications.
2) They discuss two models - the "fortress" model of closed, top-down organizations versus the open, transparent "free agent" model that considers everyone a potential resource.
3) They outline three themes from their book - using free agents outside institutional walls, creating an open social culture, and focusing on simplicity by doing less.
This document summarizes a presentation about creating a social culture and being transparent and simple as a nonprofit organization. Some key points discussed include defining a social culture as using social media to engage inside and outside an organization to improve programs; the importance of transparency and having social media policies; and focusing on your core work and leveraging your network to keep things simple. The presentation encourages nonprofits to take small steps towards being more social, transparent and simple online.
This document discusses how networked nonprofits can transform communities through social media. It defines a networked nonprofit as one that works collaboratively through open information sharing rather than operating independently. It emphasizes developing a social culture where social media is a cultural norm, transparency by sharing information openly, and simplicity through leveraging networks to accomplish more with less. The document provides examples of how some nonprofits have successfully adopted these principles and cautions against potential challenges in making the transition to becoming a networked nonprofit.
The document discusses the concept of a "networked nonprofit" and how nonprofits can adapt to operate effectively in today's networked world. It covers three main themes: social culture, learning from mistakes, and transparency. Regarding social culture, it emphasizes the importance of having an organizational culture that embraces social media and is not afraid of losing some control. For learning from mistakes, it notes networked nonprofits know how to listen, learn, and adapt from mistakes. Regarding transparency, it discusses how networked nonprofits consider everyone inside and outside the organization a resource and share information openly by default.
The document discusses the importance of networking and visibility for career success. It notes that just doing great work is not enough and emphasizes helping others and finding someone to help you. It encourages taking responsibility for your own life and career through lifelong learning and taking action. It stresses the importance of building networks and finding mentors to help visibility and advancement.
Grantspace Networking Evening: Foundation CenterBeth Kanter
The document discusses the concept of a "networked nonprofit" - an organization that uses social media and networks to engage constituents, improve programs, and achieve communication goals. It notes some challenges nonprofits face in adopting social media, such as loss of control and information overload. However, it argues that social media allows nonprofits to organize, mobilize, fundraise, and communicate outside traditional boundaries. It provides some strategies for nonprofits to build social culture, including establishing social media policies and guidelines, visualizing networks, and leveraging relationships. The key is to use social media to start conversations rather than stop them.
Be Networked, Use Measurement, and Learn from Your DataBeth Kanter
Beth Kanter gave a presentation on how nonprofits can be more effective by being networked, using measurement, and learning. She advocated that nonprofits adopt a networked mindset and culture where leadership is distributed through social engagement. Kanter also stressed the importance of using data to inform strategy and learning from failures. Successful organizations embrace measurement, share control, and are transparent and adaptive based on data.
Personal Democracy Forum: Rethinking NonprofitsBeth Kanter
The document discusses how nonprofits need to adapt to working in a networked world by becoming more transparent, collaborative organizations that work with "free agents" outside of institutional walls. It advocates that nonprofits understand networks, create social culture, listen and build relationships to "govern through networks" rather than operate as closed "fortresses." The authors believe complex problems require nonprofits to mobilize crowds and resources both within and outside their organizations.
Leadership: a body without a head, a web without a spidermore like people
As usual, some of these slides will mean nothing if you're not hearing me narrate and ask questions along the way, but this was a Birkbeck College session about thinking of leadership as a collective, rather than individual concept. Bits of complexity, social media and self-organised networks stuff in there too... and Slideshare didn't like some of my fonts... c'est la vie!
Social Media for your diversity and LGBT company networks.
Leassons learnt from 10 years online and offline networking experience.
For Workplace Pride Connecting Networks event at IBM 13 december 2013
Igniting Organic SEO Efforts with Viral MarketingZAGG, Inc.
This document provides tips for using viral marketing to promote organic efforts through creating engaging content. It emphasizes the importance of building networks by submitting content to sites like Digg, StumbleUpon, Facebook and Twitter. While submitting to these sites is recommended, it should not be the sole promotion strategy. The document also stresses testing different types of content like infographics and interactive graphics to see what resonates best with users. Proper optimization of social media sharing and ensuring proper attribution of content is also advised. The overall goal is to generate organic exposure and links through creating great content that spreads naturally across networks.
This document summarizes a presentation about practical applications of Web 2.0 technologies for maximizing community engagement. The presentation covers introducing common Web 2.0 technologies, listening to online communities, engaging community members as friends, fans or groupies, and answering audience questions. The document provides an agenda for the presentation and examples of social networking tools and categories.
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
Nonprofits, Healthcare, and Social MediaBeth Kanter
Nonprofits and healthcare organizations are using social media in various ways. They are using blogs to share professional expertise, photos and videos to facilitate discussions, and social networks to connect with audiences and fundraise. Key factors for success include assessing the target audience, setting objectives, dedicating staff time, and experimenting with different platforms and strategies. Nonprofits can learn from each other by sharing successes and challenges with social media engagement.
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...multifamily-social-media
This document provides an overview of key concepts for using social media effectively. It discusses establishing an online presence through visual platforms like Instagram and Pinterest, gaining trust through user-generated content, and developing influencers organically. The importance of stories and curating quality content to build expertise is explained. Ego and social validation are identified as major drivers for online sharing behavior. Successful strategies include providing value without asking for anything in return, repurposing content across channels, and using data insights to prove credibility.
YouthBuild 2013 (U.S. Dept of Labor) Presenation#CareerGravity
The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I've been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.
School for Health and Care Radicals one day school Bolton 26 May 2016Horizons NHS
The Horizons team from NHS England delivered a one day School for Health and Care Radicals for the North West Centre for Professional Workforce Development.
Date: 26th May 2016
Presenters: Kate Pound and Olly Benson
To find out more information about School for Health and Care Radicals follow this link http://theedge.nhsiq.nhs.uk/school/
SoMe for organizational learning_BizBuzz_Britz Presombritz
The document discusses the benefits of collaboration and informal learning over formal learning. It emphasizes that collaboration allows people to solve new problems that have not been solved before by bringing together diverse perspectives. Examples of collaborative tools that can be used for learning are also mentioned, including Yammer and Wordle.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Lead by Letting Go: Launching Success in a Time of ChangeTerri Griffith
Opening Keynote for Women of the Channel West 2014. Looks at how we work, lead, learn, and mentor -- and what constraints we can let go of and what we must hold tight to.
The document discusses social media and its relevance for the print industry. It defines social media as online tools that allow individuals to express themselves. It outlines different social media tools like blogs, microblogs, photo sharing, online video, communities and social networks. It notes that while print production may decline, the print industry can survive by embracing social media to complement their services, engage in direct marketing, and evolve into cross-media providers. The presentation encourages the print industry to start using social media now to stay relevant in a changing landscape.
This presentation was given online as part of the free Nonprofit Webinars series by Amy Sample Ward in May 2011. For more information, please visit http://amysampleward.org
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
This document summarizes a presentation about using social media for nonprofits. The presentation covers three main themes: social culture, transparency, and simplicity. It discusses how nonprofits can build a culture where social media is the norm, be more transparent by sharing information both internally and externally, and leverage networks to do more with less. The presentation also provides tips for an effective social media strategy, including aligning social media with objectives, listening to audiences, engaging in conversations, building relationships, distributing content across channels, and testing strategies. The overall message is that nonprofits should approach social media like Thomas Edison invented the battery - through experimentation and iteration.
Grantspace Networking Evening: Foundation CenterBeth Kanter
The document discusses the concept of a "networked nonprofit" - an organization that uses social media and networks to engage constituents, improve programs, and achieve communication goals. It notes some challenges nonprofits face in adopting social media, such as loss of control and information overload. However, it argues that social media allows nonprofits to organize, mobilize, fundraise, and communicate outside traditional boundaries. It provides some strategies for nonprofits to build social culture, including establishing social media policies and guidelines, visualizing networks, and leveraging relationships. The key is to use social media to start conversations rather than stop them.
Be Networked, Use Measurement, and Learn from Your DataBeth Kanter
Beth Kanter gave a presentation on how nonprofits can be more effective by being networked, using measurement, and learning. She advocated that nonprofits adopt a networked mindset and culture where leadership is distributed through social engagement. Kanter also stressed the importance of using data to inform strategy and learning from failures. Successful organizations embrace measurement, share control, and are transparent and adaptive based on data.
Personal Democracy Forum: Rethinking NonprofitsBeth Kanter
The document discusses how nonprofits need to adapt to working in a networked world by becoming more transparent, collaborative organizations that work with "free agents" outside of institutional walls. It advocates that nonprofits understand networks, create social culture, listen and build relationships to "govern through networks" rather than operate as closed "fortresses." The authors believe complex problems require nonprofits to mobilize crowds and resources both within and outside their organizations.
Leadership: a body without a head, a web without a spidermore like people
As usual, some of these slides will mean nothing if you're not hearing me narrate and ask questions along the way, but this was a Birkbeck College session about thinking of leadership as a collective, rather than individual concept. Bits of complexity, social media and self-organised networks stuff in there too... and Slideshare didn't like some of my fonts... c'est la vie!
Social Media for your diversity and LGBT company networks.
Leassons learnt from 10 years online and offline networking experience.
For Workplace Pride Connecting Networks event at IBM 13 december 2013
Igniting Organic SEO Efforts with Viral MarketingZAGG, Inc.
This document provides tips for using viral marketing to promote organic efforts through creating engaging content. It emphasizes the importance of building networks by submitting content to sites like Digg, StumbleUpon, Facebook and Twitter. While submitting to these sites is recommended, it should not be the sole promotion strategy. The document also stresses testing different types of content like infographics and interactive graphics to see what resonates best with users. Proper optimization of social media sharing and ensuring proper attribution of content is also advised. The overall goal is to generate organic exposure and links through creating great content that spreads naturally across networks.
This document summarizes a presentation about practical applications of Web 2.0 technologies for maximizing community engagement. The presentation covers introducing common Web 2.0 technologies, listening to online communities, engaging community members as friends, fans or groupies, and answering audience questions. The document provides an agenda for the presentation and examples of social networking tools and categories.
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
Nonprofits, Healthcare, and Social MediaBeth Kanter
Nonprofits and healthcare organizations are using social media in various ways. They are using blogs to share professional expertise, photos and videos to facilitate discussions, and social networks to connect with audiences and fundraise. Key factors for success include assessing the target audience, setting objectives, dedicating staff time, and experimenting with different platforms and strategies. Nonprofits can learn from each other by sharing successes and challenges with social media engagement.
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...multifamily-social-media
This document provides an overview of key concepts for using social media effectively. It discusses establishing an online presence through visual platforms like Instagram and Pinterest, gaining trust through user-generated content, and developing influencers organically. The importance of stories and curating quality content to build expertise is explained. Ego and social validation are identified as major drivers for online sharing behavior. Successful strategies include providing value without asking for anything in return, repurposing content across channels, and using data insights to prove credibility.
YouthBuild 2013 (U.S. Dept of Labor) Presenation#CareerGravity
The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I've been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.
School for Health and Care Radicals one day school Bolton 26 May 2016Horizons NHS
The Horizons team from NHS England delivered a one day School for Health and Care Radicals for the North West Centre for Professional Workforce Development.
Date: 26th May 2016
Presenters: Kate Pound and Olly Benson
To find out more information about School for Health and Care Radicals follow this link http://theedge.nhsiq.nhs.uk/school/
SoMe for organizational learning_BizBuzz_Britz Presombritz
The document discusses the benefits of collaboration and informal learning over formal learning. It emphasizes that collaboration allows people to solve new problems that have not been solved before by bringing together diverse perspectives. Examples of collaborative tools that can be used for learning are also mentioned, including Yammer and Wordle.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Lead by Letting Go: Launching Success in a Time of ChangeTerri Griffith
Opening Keynote for Women of the Channel West 2014. Looks at how we work, lead, learn, and mentor -- and what constraints we can let go of and what we must hold tight to.
The document discusses social media and its relevance for the print industry. It defines social media as online tools that allow individuals to express themselves. It outlines different social media tools like blogs, microblogs, photo sharing, online video, communities and social networks. It notes that while print production may decline, the print industry can survive by embracing social media to complement their services, engage in direct marketing, and evolve into cross-media providers. The presentation encourages the print industry to start using social media now to stay relevant in a changing landscape.
This presentation was given online as part of the free Nonprofit Webinars series by Amy Sample Ward in May 2011. For more information, please visit http://amysampleward.org
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
This document summarizes a presentation about using social media for nonprofits. The presentation covers three main themes: social culture, transparency, and simplicity. It discusses how nonprofits can build a culture where social media is the norm, be more transparent by sharing information both internally and externally, and leverage networks to do more with less. The presentation also provides tips for an effective social media strategy, including aligning social media with objectives, listening to audiences, engaging in conversations, building relationships, distributing content across channels, and testing strategies. The overall message is that nonprofits should approach social media like Thomas Edison invented the battery - through experimentation and iteration.
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media effectively. It emphasizes three main themes: having an open social culture where everyone uses social media, keeping strategies simple, and being transparent. It provides examples of how nonprofits can build community through social platforms, participate in conversations, and leverage their networks to achieve goals in a more open, distributed way. The document advocates for nonprofits to shift away from traditional marketing "fortress" models toward more transparent and collaborative approaches online.
This document summarizes a presentation about using social media for nonprofits. The presentation covers:
1) Defining a "networked nonprofit" as one that leverages relationships and partnerships through social media to address complex issues.
2) The importance of developing a social culture within the organization that is open to new ideas and not afraid of losing some control.
3) Developing an effective social media strategy by aligning efforts with objectives, listening to audiences, engaging in conversations, building relationships, integrating across channels, and learning through testing.
4) Examples of how specific nonprofits have successfully used social media for outreach, fundraising, and achieving their missions.
Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.
This document summarizes a presentation about how nonprofits can use social media for social change by becoming a "networked nonprofit". It discusses three main themes: having a social culture where social media use is the norm, being transparent in sharing information both internally and externally, and keeping strategies and processes simple by leveraging existing networks. The presentation provides examples and advice on how to develop an effective social media strategy aligned with organizational goals that focuses on listening, engaging audiences, building relationships, integrating across channels, and using social media to bridge online and offline efforts. It emphasizes testing approaches and using metrics to learn what works best.
The document summarizes Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The agenda includes an overview of networked nonprofits, discussions on social culture, simplicity, listening, engagement and relationships, transparency, and free agents. Trainees worked in groups, participated in discussions, wrote blog posts, and reflected on how these concepts could apply to Arabic NGOs. The goal was to understand how to integrate networked nonprofit principles into social media training and coaching.
Using Social Media to Do More With LessBeth Kanter
The document discusses the concept of a "Networked Nonprofit" and how social media can help non-profits do more with less. It defines a Networked Nonprofit as one that focuses on its core mission and leverages its relationships and partnerships to amplify its impact. The document provides tips for non-profits on how to build social networks, develop a culture that values relationships, and create policies to guide appropriate social media use. It emphasizes the importance of simplifying operations, sharing resources through networks, and moving from scarcity to abundance by leveraging the connections within a nonprofit's extended network.
The document discusses how nonprofits can become "networked nonprofits" by using social media to address complex social problems. It argues that nonprofits need to work less in isolation and more like networks, connecting with other organizations. While some nonprofits are naturally networked, others can make the transition gradually. Examples are given of how organizations like the Red Cross have begun utilizing social media to listen to stakeholders, address issues, and improve services. Strategies for nonprofits to implement social media effectively and overcome challenges are also provided.
This document discusses how nonprofits can become "networked nonprofits" by utilizing social media effectively. It outlines that networked nonprofits work collaboratively to address complex social issues, rather than independently. The document provides examples of how the American Red Cross and other organizations have transitioned to become more networked by listening to stakeholders online, engaging in conversations, and building relationships on social platforms. It also discusses developing social media policies and operational guidelines to codify a collaborative culture and maximize transparency and effectiveness for networked nonprofits.
This document provides an overview of Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The day covered the concepts of social culture, simplicity, listening, engaging, building relationships, transparency, and free agents. Activities included identifying Arabic words for social media sites, mapping networks and brainstorming keywords, and discussions on applying the principles in an Arabic NGO context. The goal was to help participants understand how to integrate networked nonprofit approaches into their work in a culturally appropriate way.
Networked nonprofits are using social media to engage stakeholders, continuously learn and improve programs, and amplify their social impact. They share control over branding and accept negative feedback in order to build trust through transparency. To scale social media efforts, organizations need strategies, policies, tools and training to integrate social media into their work while managing risks like information overload or privacy issues. Learning from mistakes is important, as is collaborating with outside partners and measuring results.
This document provides an agenda for a training event on effective social media strategies for nonprofits. The day-long event includes sessions on social media principles, tools for nonprofits like Twitter and Facebook, and skills like storytelling and listening. Breakout sessions will dive deeper into specific topics. The goal is to help attendees develop strategies they can apply back at their own organizations to better connect, engage, and build networks through social media.
This document discusses creating a social media policy for organizations and covers several key topics:
1. It provides an overview of a workshop on social media policy development that will cover culture change, case studies, and a Q&A session.
2. It then discusses the importance of developing a social media policy and addressing issues like personal versus organizational use of social media, lobbying guidelines, and networking policies.
3. It emphasizes that a policy alone is not enough and an organization must also foster a culture that supports social media use through leadership example and training. Policies should also stay updated over time.
The document discusses the concept of a "networked nonprofit" - an organization that utilizes social media and networks to achieve its mission in three key ways:
1) By developing a social culture where information sharing and collaboration are the norms, not fearing loss of control and empowering all staff to engage online.
2) Through transparency where the organization and all people involved, both internal and external, are viewed as resources rather than barriers.
3) With a focus on simplicity, leveraging networks and an abundance of available resources rather than operating under scarcity mindsets. The document provides examples of how organizations have adopted these principles to be more effective in today's digital world.
National Wildlife Federation uses Twitter in several ways to further its mission:
1) It tweets questions, blog entries, random wildlife facts, and breaking news to engage audiences and cultivate followers around specific hashtags like #speciesday.
2) It listens on Twitter to understand what issues people are discussing and learns what types of content its audience likes.
3) It builds off existing successful programs by directing Twitter engagement to them.
4) It meets people where they are by participating in conversations on the platform and being immediately responsive to questions or comments.
Intro to Social Media for DSFRS - 22nd July2010Carl Haggerty
The document provides an overview of social media and guidelines for its use. It discusses what social media is, key sites like Facebook and Twitter, and how to engage existing online communities. It emphasizes listening first before publishing, identifying communities, empowering user participation, and adapting to changes while maintaining the focus on connections with users. The main points are to not focus on technology, follow the one rule of participation, and take the six steps of listening, identifying communities, empowering involvement, engaging with users, nurturing ownership, and keeping up but asking if it's needed.
Why social organisations get more social change from social media. How traditional campaigning organisations will have to adapt, if they want to stay relevant in a world of distributed networks, collective expertise and open-source collaboration.
The document discusses the concept of a "Networked Orchestra" and how orchestras can utilize social media. It describes how social media allows for more open communication between arts organizations and their audiences. It provides examples of how the Detroit Symphony Orchestra used social media during a labor dispute. It also outlines best practices for social media strategy and culture change within arts nonprofits. The presentation encourages arts groups to actively engage audiences both online and offline and integrate social media practices into their work.
This document discusses best practices for nonprofits to implement sustainable social media strategies. It recommends that social media be integrated into an organization's overall communications and used across multiple channels both internally and externally. Successful strategies generate buzz, spread ideas, and engage stakeholders in order to drive offline actions or behavior change. Organizations should start small by listening, engaging influencers, and developing a social content strategy matched to their capacity before refining and expanding their approach through testing, measurement, and learning.
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
This document discusses the rise of automation through artificial intelligence and bots. It describes different types of AI like machine learning, natural language processing, and super AI. Examples are given of how nonprofits are using bots and AI for tasks like fundraising, volunteer coordination, public health outreach, and activism. Ethical concerns around data privacy and algorithmic bias are raised. The document encourages nonprofits to experiment with bots through small pilots while evaluating impacts and stakeholder feedback.
Beth Kanter discusses burnout in the nonprofit sector and provides strategies for self-care and creating a culture of wellbeing in the workplace. Burnout is common due to high demands, few resources, and lack of recovery time. Self-care includes consistent habits to enhance wellbeing, such as protecting sleep, going on a news diet, meditative art, scheduling quiet time, and taking real vacations. To create wellbeing in the workplace requires leadership and culture change through staff feedback, wellness programs, and small policy changes rather than quick fixes. The benefits include improved recruitment, retention, health, and performance.
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
This document discusses how technology use can lead to stress and burnout if not managed properly. It provides tips for personal technology wellness, such as limiting device use before bed, taking breaks from screens, and assessing one's technology habits. For organizations, it recommends establishing norms around email, meetings, collaboration platforms, and device-free spaces to avoid "collaborative overload" and promote focus. The overall message is that being intentional with technology can help individuals and nonprofits be more productive while also healthier and happier.
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
Beth Kanter discusses strategies for preventing burnout in nonprofit professionals and organizations. She explains that burnout is caused by feeling overwhelmed with too many demands and too little recovery time. Kanter advocates for implementing self-care plans that incorporate habits across five spheres of living: protecting sleep, standing more at work, walking, scheduling quiet time, and taking real vacations. She argues that moving from individual self-care to a culture of "WE-Care" through leadership, employee engagement, and intentional focus on culture change can help nonprofits thrive without burnout.
The document discusses creating an ideal workplace culture through establishing effective meeting norms and practices. It provides tips for planning meetings, giving and receiving feedback, setting cultural norms, and avoiding "collaborative overload". The agenda includes icebreakers, exercises on social styles, listening techniques, feedback models, creating meeting norms, and reflecting on productivity. The goal is to promote mutual support, learning, and effective collaboration through establishing shared expectations and communication best practices.
This document provides strategies for enhancing a nonprofit's online presence through social media. It discusses how to become a "networked nonprofit" by listening and engaging with networks to achieve outcomes. It emphasizes using social media and online tools to further an organization's mission. The document then provides tips on developing an effective social media strategy, including assessing audiences, setting objectives, creating engaging content, activating champions, and selecting appropriate channels. It stresses using storytelling and developing a consistent content creation process.
This document discusses how technology use can lead to stress, burnout, and decreased productivity among nonprofit professionals and organizations. It provides tips for personal technology wellness, such as using an alarm clock instead of phone to wake up, taking walking meetings, and regularly unplugging from technology. It also recommends bringing technology wellness into the workplace through practices like dedicating time for quiet work without distractions, scheduling meetings around energy levels, and creating device-free zones. The goal is to use technology and structure workdays intentionally to improve focus, health, and happiness for nonprofit employees and organizations.
This document discusses strategies for preventing burnout in the nonprofit sector. It begins by explaining that burnout is common due to high demands, few resources, and lack of recovery time. The speaker then outlines the symptoms and stages of burnout. The rest of the document focuses on the importance of self-care and creating a culture of well-being in nonprofit organizations. It emphasizes that self-care requires intentional habit change, not just quick fixes. Nonprofits should focus on culture change through leadership, employee engagement, and programs that support staff well-being. Small, sustainable changes can make a difference in preventing burnout without large expenses.
The document discusses how nonprofits can promote employee well-being and self-care to prevent burnout. It notes that burnout is a problem for the nonprofit sector due to demanding work and limited resources. The presentation provides a model for self-care that addresses different life domains like sleep, nutrition, movement, and mindfulness. It advocates for organizations to develop well-being strategies, encourage a supportive culture, and help employees establish self-care routines in order to engage staff and maximize impact. Case studies show how nonprofits have successfully implemented various wellness programs and activities.
This document discusses fundraiser burnout and self-care. It begins with an introduction from Beth Kanter and Corine Aartman. The document then discusses the causes and symptoms of burnout. It notes that burnout is common in the nonprofit sector due to feelings of being overwhelmed by demands and lacking resources or recovery time. The symptoms of burnout include emotional exhaustion, cynicism, fatigue, and reduced performance. The document then provides tips for self-care, including protecting sleep, walking more, limiting phone and news consumption, meditating, scheduling quiet time, and taking real vacations. It emphasizes creating a self-care plan tailored to the individual.
The document discusses bringing self-care and well-being into nonprofit workplaces. It notes that burnout is a problem for nonprofit professionals due to high demands and lack of resources. The presentation provides tips for individual self-care practices and creating an organizational culture of well-being. Some key benefits of prioritizing well-being include lower health costs, higher employee satisfaction, better ability to handle stress, and increased productivity. The presentation emphasizes that well-being must be an embedded part of the organizational culture, not just occasional activities, and requires leadership commitment and employee engagement to be successful.
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
This document provides tools and techniques for running effective virtual meetings. It begins with an agenda for a virtual training session on engagement in virtual meetings. The document then discusses survey results on common types and activities in virtual meetings. It provides tips for the before, during, and after stages of virtual meetings, including design, scheduling, opening and closing exercises, facilitation techniques, and follow up. Interactive exercises and templates are demonstrated for creating meeting norms, introductions, and evaluating meetings. Recipes are given for webinar formats involving presentations and panel discussions. The overall document aims to improve engagement and effectiveness in virtual meetings.
The document discusses bringing self-care and well-being into the nonprofit workplace. It begins with an overview of burnout and its symptoms. It then provides various self-care tips that individuals and nonprofits can implement such as getting sufficient sleep, going for walks, practicing mindfulness, and taking real vacations. The document emphasizes that well-being must be embedded in an organization's culture through leadership, employee engagement, and intentional focus. It argues the benefits of prioritizing well-being include cost savings, higher productivity, and attracting and retaining top talent. Overall, the document promotes the idea that self-care is a key part of doing impactful nonprofit work.
Beth Kanter discusses effective technology habits for nonprofit professionals and organizations. She notes that constant technology use can lead to stress and burnout. Her presentation covers personal technology wellness tips like using an alarm clock instead of phone to wake up, taking regular breaks from technology, and organizing phones to avoid overuse. She also provides suggestions for nonprofit workplaces, such as implementing "creativity time" for employees and reducing unnecessary meetings to prevent technology overload. The goal is to bring better technology wellness practices to nonprofit professionals and their organizations.
This document summarizes a presentation by Beth Kanter on creating a healthy and sustainable approach to fundraising. The presentation discusses the risks of burnout for nonprofit professionals and provides strategies for implementing self-care practices and building a culture of well-being at nonprofit organizations. Key points include identifying symptoms of burnout, developing a personalized self-care plan, establishing small, sustainable habits using a "tiny habits" approach, and engaging employees to shift organizational culture to prioritize wellness. The presentation argues this approach can improve outcomes like retention, productivity and stress management.
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
The document provides an agenda and materials for a staff training workshop on developing resilience from the inside out. The workshop covers topics like self-awareness, social styles, listening skills, empowering questions, and peer coaching. Participants learn about their own communication styles, practice reflective listening techniques, and do role plays asking empowering questions and coaching peers. The goal is for staff to gain insights into how to better communicate, support each other, and build resilience both individually and collectively.
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
This document summarizes a presentation about becoming a networked nonprofit and leveraging social media. The presentation covered:
- The benefits of networked nonprofits that are simple, agile, and transparent and listen and engage with networks to achieve outcomes.
- How staff and boards can leverage their professional networks on social media to further the nonprofit's mission.
- Tips for nonprofits on where they fall on a spectrum from just starting to use social media ("crawling") to fully leveraging it ("flying") and how to improve.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
This document discusses best practices for non-profits to use social media for networking and relationship marketing. It recommends that non-profits become "networked non-profits" that actively engage and listen to networks of people and organizations to reach outcomes. It provides tips for non-profits to start by engaging insiders like staff and boards in social media and to develop socially-engaged staff. It also discusses challenges like boundaries between personal and professional identities on social media and provides strategies for establishing an effective leadership presence on social platforms.
Here are some tips to improve being present:
- Schedule focused work for when you have the most energy
- Limit meetings to 30 minutes as the default
- Ban electronics/multitasking from important meetings
- Protect distraction-free time on individual calendars
- Speak up if a meeting seems unfocused or you notice distractions creeping in
Assessing where your team is at with planning, people skills, priorities and being present can help identify areas to improve collaboration habits. Small changes like these tips can help your team optimize efforts and avoid burnout from too much connectivity.
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1. The Networked Nonprofit: Workshop 1Social Culture, Transparency, and Simplicity Beth Kanter, Visiting ScholarSocial Media and Nonprofits, David and Lucile Packard FoundationNovember, 2010 – Summer Learning
5. What we’re going to cover today ….. 10:00-10:30 Introductions, Icebreaker, Networked Nonprofit Overview 10:30-11:00 Social Culture 11:00-11:20 Simplicity 11:20-11:30 Reflection and Book Raffle
6. Share Pairs Introduce yourselves and your organizations How is your organization currently using social media? What is your organization’s worst social media challenge? What is your organization’s best social media accomplishment? Photo by Franie
19. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
29. Is there a marketing or communications tactic that your organization is using and needs a joyful funeral?What would you say before you bury the body?
42. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.
43. How does your organization deal with mistakes? Share an example of a mistake that ended up being a valuable organizational learning experience?
47. Do we have to share everything? Flickr by uncorneredmarket
48. What if the default was everything organization did was open, what would keep private?
49. Your organization has a social culture if …. Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Try it and fix it approach vs blame game Value learning Transparent work style
50. Reflection: How social is your organization’s culture? NOT AT ALL VERY Somewhere in between? Flickr photos by heydee and intherough
92. Reflection How will you apply what you learned to your external strategy?How will you apply what you learned to your external communications strategy? What do you need to move forward? What Challenges?
93. Reflection and Raffle What is one idea you can put into practice after the workshop? Write on index card include your name and email address
I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
http://www.flickr.com/photos/franie/471300085/What do you want to learn today about social media strategy?What’s your burning question?What’s one thing you know about social media that you can share with others today?
I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
http://www.flickr.com/photos/nicmcphee/422442291/Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. Our interest and passion is in solving these problems.
Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. That’s why feel strongly that nonprofits need to work more like networks.http://www.flickr.com/photos/sorby/258577150/http://www.flickr.com/photos/uncultured/1815645413/
Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change – was institutions now networks. The transition from working like this to this – doesn’t happen over night, can’t flip a switch
Pratham Books – mission to get high quality children’s books to rural villages in IndiaEveryone in their organization is using social media to spread missionA few months ago, they blogged about a newspaper article about a group of young people in Kolkata who collected books for kids in a rural village.A board member offered to donate money to cover cost of books for the kids to make a second trip.They contacted the newspaper to get the kids names/cell phone numbers, but no luckTheir entire board is using Twitter – as well as the staff – so they started tweeting they were looking for the cell phone numbers of these kids.Within a half hour the message was Tweeted and retweeted, and within a day they got the cell phone number and within the weeks the kids did a second run with the books in their BoiGari – Book Van ….
In our book, we interviewed traditional institutions in the process of transformation – like Red Cross, Humane Society.The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time I want to quickly share a couple of themes …
I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
So what happens is that we treat this skepticism like the black smoke monster on LOST – we’re afraid to have those difficult conversations that gets us to a social culture.
How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
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There is also a need to describe your social media strategy in terms of the value – how it will help you reach your goals. Many leaders are “yellow thinkers” – that is they need to see the results laid out in advance before they will say.Pre-school California – there is also a conversation about value – and that happens by connecting social media strategy to communications objectives.
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Boc
http://www.flickr.com/photos/wwworks/3058182308/Social media is transforming how nonprofits do their work and relate to external audiences. Strategic use of social media allows organizations to reach new people and bring added value to social change-driven work. A social media strategy is a powerful way to spread your advocacy messages, attract new members and donors, and increase awareness of your brand throughout the community. But how do you get started?A best practice is thoughtful experimentation…. but what fun is that to do it alone? Remember those hands-on science experiments in elementary school? Well, that’s what we’re going to be doing together – hands-on experiments, low-risk, high learning. This is an intimate, laboratory for a maximum of 12 like-minded, children-focused organizations in California.
Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.
http://www.flickr.com/photos/stuckincustoms/444790702/Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents.This trajectory changes when organizations learn to use social media and actually become their own social networks.
The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out.University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).
How many are more like fortresses?
http://www.flickr.com/photos/uncorneredmarket/370672187/“You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”Not black and white – line the Esther Dyson Story at Transparency CampWhat is TransparencyTransparency isn’t black and white. It is very tempting to grade organizations as either transparent or not. However, transparency isn’t quite that simple, it is a sliding scale of openness that changes upon the circumstances and needs of an organization and its network. Organizations certainly need to be open to people on the outside, easy to enter, understand, and navigate. However, this does not mean that every conversation, every piece of paper, every decision, needs to be open to everybody. “You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”This black and white notion scares a lot of organizations. Their is definitely a need for a safe place for private conversations – but I our default impulse is to do things in screen – is to build a Robert Frost mending wall. I wonder what it would be like if the default was – everything is open and you had to decide what should be closed?
They also know that in order to have more impact, they need to scale. They wanted to go beyond having social media be a silo in the communications department, and through the Target experience they realized the value of employee use of social networks/social media. They worked on a social media policy, guidelines and an operational manual so that anyone working in affiliates as well as national could be ambassador on social networks. The guidelines also extend to volunteers. The overall policy is encouraging, not controlling. The operational handbook gives them specific steps, examples, and tips for being effective.
Testing of the policy – and there may be things that you didn’t think
Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
http://socialmediatoday.com/content/6-ways-waste-your-time-social-medhttp://www.flickr.com/photos/inel/4160678255/ia?utm_source=smt_newsletter&utm_medium=email&utm_caSocial Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:Subscribing to too many Blogs. I highly recommend that you subscribe to relevant blogs for your industry, but be picky, be realistic, and set an egg timer. The point is that you cannot be everywhere, you just can't. So choose your feeds wisely. Following blogs won't do you any good if you don't have time to read, understand, and respond when necessary. You may want to respond by sharing with others, you might join the conversation, you might need to adjust something you are doing based on this new information. So don't over do it, because if you read ALL the relevant blogs there will be no time to respond accordingly.Reading every Tweet, Facebook post, or Status Update. This is similar to subscribing to too many blogs. You want to follow them because they have good stuff to say, but once you begin to follow a big crowd you can't catch every little thing. So don't feel guilty if you miss some posts. I highly recommend making Favorites Lists (“Groups” in Facebook) so that you can make sure to catch everything that the most relevant people have to say. **Disclaimer: if you have time to read a ton, read as much as you realistically have time for. I think listening (reading) is one of the most important parts of social media marketing, but don't kill your productivity by reading all day long.Getting involved in too many different social media sites. Keep it to the sites that are most relevant to your immediate fan base. We use Facebook, YouTube, Twitter, LinkedIn, Blogs, & a few Forums. We post to a few main forums that speak to our industry. We comment on blog articles that are relevant and we can add some value to. We write our own blog, and we are maintaining our Twitter, Facebook, LinkedIn and YouTube profiles. There certainly are more options for us, but this is where we find our specific community interacts. Your industry may have a ton of forums but not a lot of bloggers. It is certainly industry specific. Don't be afraid to ask customers where they “hang-out”, and don't be afraid to try something, give it the appropriate time to see if it works, and then make your exit if you find it does not work for your needs.mpaign=newsletterChecking your social media too often. Block out specific times of day where you spend 30 minutes or an hour, reading and replying on your social media pages. Don't let the urge to hop over and check it every hour pull you under. Then the day is over and all you have to show for it is your social media posts and by then you are running out of good original work and content to talk about anyway.Following or Friending people who are not a part of your community. Do you automatically let anyone who asks you to be a friend, be a friend? Do you automatically follow any Twitter follower that follows you? This can be a humongous waste of time. Again, you have to be choosy. Don't let anyone who is not relevant to your business take any of your time or energy. There are many types of relevant people in this world; mentors, prospects, clients, industry experts, P.R. connections, local connections, you will have to make the final decision. The important thing here is to not let a bunch of spamming, get rich quick, time wasters get mixed into your community.Posting repeat messages or setting up automated messages. I know this sounds ridiculous that these two things actually waste your time, but let me explain. If you set up automated status updates through ping or an rss feed you are wasting your time and everyone else's. No one wants to read automatic status updates. Everyone knows they are automated, especially if they are following several industry giants and see the same thing posted, verbatim, over and over. Those messages are not personal and will send your followers straight to their Unfollow buttons.I have seen many companies on many occasions who have a slogan or an elevator pitch or a special claim to fame, use that message non-stop on their social media feeds. I have even witnessed updates like these containing the exact same typo they had in the previous version of it. I have also seen this status update posted multiple times in the same day! Talk about exasperating. Can you imagine in your twitter feed, over and over again all day “companyxyz: We're the home of the Award Winning Acme XYZ Thing-a-ma-jig!” Literally copied & pasted all day long? Not so good. #UnfollowHow do you keep from wasting valuable time while tackling your Social Media Marketing?
I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation