SlideShare a Scribd company logo
In-Person Shopping
Types Of
Traditional Stores
90%
71%
46%
Supermarket
Super-Store
Warehouse/discount club
GROCERY DELIVERY FOR
OLDER AMERICANS
Top 5
Online Purchases
89%
88%
86%
82%
79%
Cleaning products
Household paper products
Canned foods
Packaged pantry items
Bottled water
@Foodinsight / @FACTSfollowers@foodinsight Foodinsight.org
16%
Order for
delivery
17%
Order prepared
meal delivery
service
10%
Order meal-kit
delivery service
17%
Order groceries
for store pickup
Online Food
Delivery
50+
years
www
www www
International Food Information Council (IFIC) Foundation study
in collaboration with AARP Foundation
www.foodinsight.org/older-online-shoppers
$$
www
Online
In-person 18%
51%
15%
50%
15%
48%
$$
General
50+ seeking
food labels
50+ online
shoppers
seeking
food labels
74%
59%
More find it
difficult to
access this
information
online
Looking At
Labels
% Reporting Difficulty Finding
Nutrition
facts
Ingredients
lists
Calorie and
other nutrition
information
$
$
35,000
Of those earning
less than
30%
Two groups stand out:
Shoppers
with
higher
income
Shoppers
with
mobility
issues
1
2
The Typical
Online Shopper An older adult online grocery shopper
is likely in their 50s, from the Northeast,
college-educated, working full-time
and white.
$
75,000+
7%
have
mobility
issues
have
mobility
issues
Of those earning
Google
Express
Restaurants
Others
58%
24%
18%
17%
Schwann’s Freshly
63%
10%
42%
37%
12%16%
Blue ApronAmazon
Fresh Peapod Fresh
Direct
Hello Fresh
Top Online Food
Delivery Companies
www
www
or less
Meal-kit
delivery
Grocery
delivery
Prepared
meal
delivery
Motivators VS. Barriers
Consumers 65+ are more likely to report barriers
High delivery/service fees 89%
Purchasing items in bad condition 88%
Desire to see/touch groceries in person 88%
Difficult to return a product 88%
Receiving wrong or incomplete orders 84%
82%
They don’t have to travel to the store
78%
Place order when they have time
73%
Access to wide variety of products
73%
Can take time to shop
72%
No physical burden/not carrying groceries
Use a
delivery service
less than once a
month
Frequency of
Online Purchases
55%
41%
40%
34%
Those ordering less than once a month include
60%
Delivery
Prepared meal delivery service
Meal-kit delivery service
Pick up in-person

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Grocery Delivery For Older Americans

  • 1. In-Person Shopping Types Of Traditional Stores 90% 71% 46% Supermarket Super-Store Warehouse/discount club GROCERY DELIVERY FOR OLDER AMERICANS Top 5 Online Purchases 89% 88% 86% 82% 79% Cleaning products Household paper products Canned foods Packaged pantry items Bottled water @Foodinsight / @FACTSfollowers@foodinsight Foodinsight.org 16% Order for delivery 17% Order prepared meal delivery service 10% Order meal-kit delivery service 17% Order groceries for store pickup Online Food Delivery 50+ years www www www International Food Information Council (IFIC) Foundation study in collaboration with AARP Foundation www.foodinsight.org/older-online-shoppers $$ www Online In-person 18% 51% 15% 50% 15% 48% $$ General 50+ seeking food labels 50+ online shoppers seeking food labels 74% 59% More find it difficult to access this information online Looking At Labels % Reporting Difficulty Finding Nutrition facts Ingredients lists Calorie and other nutrition information $ $ 35,000 Of those earning less than 30% Two groups stand out: Shoppers with higher income Shoppers with mobility issues 1 2 The Typical Online Shopper An older adult online grocery shopper is likely in their 50s, from the Northeast, college-educated, working full-time and white. $ 75,000+ 7% have mobility issues have mobility issues Of those earning Google Express Restaurants Others 58% 24% 18% 17% Schwann’s Freshly 63% 10% 42% 37% 12%16% Blue ApronAmazon Fresh Peapod Fresh Direct Hello Fresh Top Online Food Delivery Companies www www or less Meal-kit delivery Grocery delivery Prepared meal delivery Motivators VS. Barriers Consumers 65+ are more likely to report barriers High delivery/service fees 89% Purchasing items in bad condition 88% Desire to see/touch groceries in person 88% Difficult to return a product 88% Receiving wrong or incomplete orders 84% 82% They don’t have to travel to the store 78% Place order when they have time 73% Access to wide variety of products 73% Can take time to shop 72% No physical burden/not carrying groceries Use a delivery service less than once a month Frequency of Online Purchases 55% 41% 40% 34% Those ordering less than once a month include 60% Delivery Prepared meal delivery service Meal-kit delivery service Pick up in-person