Are consumer attitudes toward cooking at home changing? Do people enjoy cooking or are there any significant barriers that prevent people from cooking?
HUNTER: Food Study Special Report Wave Two - America Keeps On CookingHUNTER
For 17 years, HUNTER, a leading food and beverage marketing communications firm, has annually informed the public of the top food stories of the year. This annual Food News Study highlights the top food news of the past year according to the opinion of Americans and identifies the impact of these stories across the entire continuum of consumer engagement, as well as monitors top sources for information about food, recipes and nutrition.
Last year brought unprecedented change to consumers daily lives, with activities restricted and consumers spending more time in their homes than ever before. In April of 2020, HUNTER conducted and issued a Food Study Special Report: America Gets Cooking, which explored how these new circumstances were beginning to impact America’s food preferences and behaviors. What follows are results from the second wave of this report, fielded in December – eight months after Wave 1. Wave 2 assesses how attitudes and behaviors have evolved since one year prior (before the start of the pandemic) and since the early days of the pandemic (April 2020), as well as which of these new habit we can expect to continue into the new year.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
Food Waste Management Market Report: Industry Outlook, Latest Development and...IMARC Group
The global food waste management market grew at a CAGR of around 5% during 2015-2020. Looking forward, IMARC Group expects the global food waste management market to exhibit moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/food-waste-management-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The report has categorized the market based on region, waste type, process, source and application.
For more information, request for a free sample report https://www.imarcgroup.com/food-waste-management-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44- 753-713-2163 | Asia: +91-120-433-0800, +91-120-433-0800
Food Prep TrendTracker 2014 focuses on changes in food prep, cooking, and at-home entertaining activities that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
HUNTER: Food Study Special Report Wave Two - America Keeps On CookingHUNTER
For 17 years, HUNTER, a leading food and beverage marketing communications firm, has annually informed the public of the top food stories of the year. This annual Food News Study highlights the top food news of the past year according to the opinion of Americans and identifies the impact of these stories across the entire continuum of consumer engagement, as well as monitors top sources for information about food, recipes and nutrition.
Last year brought unprecedented change to consumers daily lives, with activities restricted and consumers spending more time in their homes than ever before. In April of 2020, HUNTER conducted and issued a Food Study Special Report: America Gets Cooking, which explored how these new circumstances were beginning to impact America’s food preferences and behaviors. What follows are results from the second wave of this report, fielded in December – eight months after Wave 1. Wave 2 assesses how attitudes and behaviors have evolved since one year prior (before the start of the pandemic) and since the early days of the pandemic (April 2020), as well as which of these new habit we can expect to continue into the new year.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
Food Waste Management Market Report: Industry Outlook, Latest Development and...IMARC Group
The global food waste management market grew at a CAGR of around 5% during 2015-2020. Looking forward, IMARC Group expects the global food waste management market to exhibit moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/food-waste-management-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The report has categorized the market based on region, waste type, process, source and application.
For more information, request for a free sample report https://www.imarcgroup.com/food-waste-management-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44- 753-713-2163 | Asia: +91-120-433-0800, +91-120-433-0800
Food Prep TrendTracker 2014 focuses on changes in food prep, cooking, and at-home entertaining activities that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Dairy is a category that is rarely eaten on its own. From milk in your tea to lashings of butter on a hot crumpet, the fortunes of dairy are intrinsically tied to how their host foods are performing. This report looks at how consumer tastes for different host foods are evolving and where the biggest future opportunities for dairy products might lie.
People 50 and over spend around $120 billion annually on travel, according to a new Travel Trends Survey by AARP. We travel across the US and the globe, connecting with friends and family and looking for leisure.
Presentation study europeans and the healthy lifestyle chd expertCHD-marketing
In a context where consumers are paying more and more attention to the environment, a large number of them are adopting an ”environmentally friendly” behavior.
They recycle, buy more or less products with plastic packaging, become supporters of in-bulk consumption, eat organic ...
Governments are also taking steps to protect our environment: Laws to replace plastic straws in restaurants with recyclable straw or straw substitutes, installation of more intensive waste collection system ...
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
America’s Kitchens: Redefining Roles and ValuesEdelman
A new Edelman Berland Study suggests dads place as much value on food choices for their families as moms. The study explores the changing roles and values of both parents from meal purchase to preparation.
Learn more: http://edl.mn/19wYZWE
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
Are cookbooks ready for the next level custom food tech trends and analysis.Rahul KM
From 2012 to date there has been a new wave
of investments in innovative companies related
to the food industry. Start-ups operating in
food tech are revolutionizing the way food is
produced, distributed and consumed, and are
revitalizing an entire industry with new
business models and customer experience.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Dairy is a category that is rarely eaten on its own. From milk in your tea to lashings of butter on a hot crumpet, the fortunes of dairy are intrinsically tied to how their host foods are performing. This report looks at how consumer tastes for different host foods are evolving and where the biggest future opportunities for dairy products might lie.
People 50 and over spend around $120 billion annually on travel, according to a new Travel Trends Survey by AARP. We travel across the US and the globe, connecting with friends and family and looking for leisure.
Presentation study europeans and the healthy lifestyle chd expertCHD-marketing
In a context where consumers are paying more and more attention to the environment, a large number of them are adopting an ”environmentally friendly” behavior.
They recycle, buy more or less products with plastic packaging, become supporters of in-bulk consumption, eat organic ...
Governments are also taking steps to protect our environment: Laws to replace plastic straws in restaurants with recyclable straw or straw substitutes, installation of more intensive waste collection system ...
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
America’s Kitchens: Redefining Roles and ValuesEdelman
A new Edelman Berland Study suggests dads place as much value on food choices for their families as moms. The study explores the changing roles and values of both parents from meal purchase to preparation.
Learn more: http://edl.mn/19wYZWE
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
Are cookbooks ready for the next level custom food tech trends and analysis.Rahul KM
From 2012 to date there has been a new wave
of investments in innovative companies related
to the food industry. Start-ups operating in
food tech are revolutionizing the way food is
produced, distributed and consumed, and are
revitalizing an entire industry with new
business models and customer experience.
This special report presents the results of the 2015 Food and Health Survey, focusing specifically on the responses of the 299 Millennials who participated.
For this report, Millennials are defined as those between the ages of 18 and 34. In addition, this report also highlights subgroup differences within the Millennial generation.
2015 IFIC Food and Health Survey Health Professional Webcast Food Insight
On Wednesday, June 3, from 2 - 3 pm ET, we held the 2015 Food & Health Survey Webcast for Health and Wellness Professionals. Here, you can review all the slides and data we covered. A few of our key questions were:
Do Americans perceptions of their own health match up with reality?
What motivates Americans to lose or maintain weight?
What kind of guidance do Americans want on what to eat?
You can get more information on our consumer research; this survey on food, health, and nutrition; and educational materials at www.foodinsight.org/2015-fhs
In the following slides you will find an overview of young consumer attitudes toward meat. The information is based on qualitative research conducted for AHDB in 2018.
A snapshot of hunger in Brown County, including food security and pantry usage statistics and low-income families' barriers to accessing nutritious food.
Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.
Dairy is at risk of disruption from new entrants into the market. It is most at risk where consumers don't value it in their diet. But the example of cheese shows millennials are open to reengagement.
Are consumer attitudes towards cooking at home changing? Do people enjoy cooking or are there any significant barriers that prevent people from cooking?
World cuisine offerings are expanding with an ever-growing range of flavours and meal options available throughout foodservice and grocery retail outlets.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
1. Attitudes to cooking
Are consumer attitudes toward cooking at home changing? Do people enjoy cooking or
are there any significant barriers that prevent people from cooking?
Emily Beardshaw, Consumer Insight Analyst, AHDB
August 2018
AHDB Retail and Consumer Insight Snapshot
2. 2% 3%
7% 9%
19% 19%
33% 33%
38% 36%
Apr-17 May-18
I enjoy cooking and I'm
confident cooking a wide
variety of dishes
I enjoy cooking but have a
limited repertoire of things I
feel confident cooking
I cook because I have to but
I don't particularly enjoy it
I can cook very basic things
and often use ready meals
I can't cook at all and so
don't really bother to try
Level of cooking skill
Source: AHDB/YouGov Consumer Tracker May 18 All respondents (4258) ERD: Thinking now about your level of cooking skill, please select how you would rate your cooking ability, EQ35, EQ35a: To what extent do
you agree or disagree with these statements?
AHDB/YouGov’s consumer tracker shows that 7 in 10 enjoy cooking
and 47% say they would cook more if they knew more simple dishes
using a few key ingredients
70%
Net: agree
67%
58%
44%
would like to know how to cook more dishes
enjoy experimenting with different recipes and
foods
would cook more if knew more simple dishes
using a few key ingredients
Net: agree
67%
55%
47%
Apr-17
May-18
Net: agree
26%
22%
would rather do other things than waste time
cooking
don’t need to cook these days as there are so
many options that you can buy to get great
tasting food
Net: agree
28%
23%
Apr-17 May-18
3. 3% of people say they can’t cook or don’t
bother to try
The most popular reasons cited for this, were:
• My partner/other people do it
• I have no desire/interest
• I don’t have the time
• I don’t enjoy it
• I can’t be bothered
• I don’t feel confident in trying to cook new things
Source: AHDB/YouGov Consumer Tracker May 2018, ERD. Base: 4258 Thinking now about your level of cooking skill, please select how you would rate your cooking ability. EQ30 Base: 493. You mentioned earlier
that you can’t/ don’t cook. What would you say is the reason for this? (Please tick all that apply)
4. What is cooking from scratch and are people
bothered?
Sources: Mintel, Attitudes toward Cooking in the Home – July 2018; AHDB/YouGov Consumer Tracker May 2018, EQ28. Base: 4258 Please select how many times a week you usually cook a recipe from scratch?
Cooking from scratch is to prepare and cook a home-made meal with a recipe that uses fresh, raw and store cupboard ingredients
Ease of preparation is another key factor in meal choice and, for this reason, ready-to-cook shortcuts and
component meals that remove the need to cook from scratch have a broad appeal.
AHDB define cooking from scratch as: to prepare and cook a home-made meal with a recipe that uses
fresh, raw and store cupboard ingredients
AHDB’s tracker findings show that 78% of people say they cook from scratch once a week or more, with
little variation by age.
The research agency Mintel ask respondents about dishes created completely from scratch (defined
as using uncooked ingredients)
Mintel research shows that around a third of 16—24 year-olds say how they mostly prepare evening
meals is by cooking completely from scratch, compared with over 50% of those aged 55 or over.
5. Once a week
or less
2—3 times a
week
4—5 times a
week
6+ times a
week
Number of recipes cooked
from scratch:
Almost two-thirds of people claim to cook from scratch more
than once a week
Source: AHDB/YouGov consumer tracker May 18 Base: All respondents (4258) EQ28: Please select how many times a week you usually cook a recipe from scratch? EQ35: To what extent do you agree or
disagree with these statements?
41%
…of consumers intend to increase
the number of meals they cook from
scratch at home.
February 2018
April 2017
44%
44%
76%
…always check the price of food
before buying it
February 2018
April 2017
76%
75%
6. Source: AHDB/YouGov consumer tracker May 18 Base: All respondents who can cook at all YGq7 Base: 4148, What makes you look for new recipe ideas? EQ32 Base: 4148, Please select where you go for
inspiration for new recipes
There appears to be a willingness to learn, while over a quarter are
looking to improve their overall diet
I fancy
something
different to eat
57%
I like to try new
recipe ideas
42%
I see the
recipe
somewhere
and want to
give it a try
41%
I want to
learn how to
cook/cook
something
new
34%
I want to learn
to cook more
recipes
33%
I want to
improve my
overall diet
30%
I am looking for
recipes which
other members
of the household
will like
27%
What makes you look for new recipe ideas?
7. Cooking confidence a key factor in choice of
meal to cook across all age groups
Sources: AHDB/YouGov Consumer Tracker May 18: EQ26 Base: 4258 Please could you indicate why you choose the meals that you cook on a regular basis? (Please tick one option for each horizontal row)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Total
16-24
25-34
35-44
45-54
55+
Net Agree %
Please could you indicate why you choose the meals that you
cook on a regular basis?
They are quick and easy to cook I feel confident cooking these dishes
They don't cost too much
8. How we live is changing, it’s worth remembering
these bigger factors impact food choices too
Adults living with parents
• In 1990, 21% of 20—34-year-olds in the UK were living with their parents, by
2017 this had risen to 26%. Leaving home is an example of a key life stage that
can trigger a need or aspiration to learn to cook, but this is happening later in life
for some and the story is similar for marriage and starting a family
Meal times are changing
• Findings from AHDB’s consumer tracker show those aged 16—24 are more likely
to sit and eat alone most days or everyday than any other age group
Where inspiration is found is different
• Rapid advances in technology have made information easily accessible and
searchable. Mobile internet access has accelerated the use of mobile electronic
devices for this, along with the sharing of information via social media. Food
websites and social media are increasingly important for recipe inspiration
(Read more about young consumers in our consumer focus report)
Sources: Foresight Factory; AHDB/YouGov Consumer tracker May 2018 EQ21_6 Base: 4258, How often, if at all, do you have each of the following meal occasions? (Please tick one option for each horizontal row) —
Eat on my own
9. Summary: Attitudes to cooking
Interest in cooking
• Overall interest in cooking is high
• Many say they would like to learn new recipes or
feel they would cook more if they knew more
recipes
• ‘Fancy something different to eat’ was a top
reason for looking for a new recipe, this highlights
the importance of variety in peoples’ diets
• Many people think they cook from scratch at least
once a week; trends based around healthy eating
are likely to encourage more people to cook from
scratch
Innovation Opportunities
Cooking confidence is key
• Feeling confident in what you are cooking is
important. This is likely to be linked to the ease of
preparation and time it takes to cook
• When people are less confident, it can be a barrier
to wanting to cook – especially cooking from
scratch
• There is a huge range of information available to
provide recipe inspiration through digital
technology, but perhaps more needs to be done to
help people with the practical skills needed to
boost their confidence in the kitchen
Cooking from scratch allows consumers to control the ingredients in their food and is an opportunity for fresh and chilled
products to promote their healthy credentials
10. www.ahdb.org.uk/consumerinsight
If you would like more
information please sign up
to the consumer insight
newsletter at the link
above.
While we would love you to use our work, please contact us first so we can secure the relevant permissions