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Vegetables
Vitamins
& Minerals Fruits
2018 FOOD & HEALTH
Consumers
Follow Diets1/3
Protein
10%
80% 59%
7%
5%
4%
2017
2018
There is a
lot of
conflicting
information
about what
foods to eat
or avoid
Conflicting
information
makes us
doubt our
food
choices
2018 2018
Food Values/ Labels
Factor in Consumers’
Decision-Making
They are
increasingly
averse to
carbohydrates
and sugar
By The International Food Information Council (IFIC) Foundation
7%
4%
33% 25%
16%
3%
17%
3%
5%
5%
14%
36%
Top Desired
Benefit
Top Diets
Protein
was most
frequently
identified
16%
Americans are
following
a carbohydrate-
restricted diet
Consumers
18-34years of age
were more likely to follow a
specific eating pattern or diet
Paleo
10%
Low-carb
Whole30 Ketogenic/High-FatHigh-Protein
Intermittent
Fasting
Sugars
ProteinAll sources
Carbohydrates
Fats
Nutrient Blamed
For Weight Gain
But Consumers Don’t Know How To Achieve It
Cardiovascular Health Is The Top Desired Benefit
@foodinsight @Foodinsight / @FACTSfollowers Foodinsight.org
2017
2018
2017
2018
Energy
14%
13%
Weight
Management
18%
32%
Cardiovascular
Health 20%
16%
10%
16%
29%
25%
Natural
Foods
& Beverages
Organic
Foods
& Beverages
33%
59%
50%
27%
37%
31%
Sustainable
Foods
Production
Affordable
Food
Supply
Less
Pesticides
Food

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International Food and Information Council 2018 Food & Health Survey

  • 1. Vegetables Vitamins & Minerals Fruits 2018 FOOD & HEALTH Consumers Follow Diets1/3 Protein 10% 80% 59% 7% 5% 4% 2017 2018 There is a lot of conflicting information about what foods to eat or avoid Conflicting information makes us doubt our food choices 2018 2018 Food Values/ Labels Factor in Consumers’ Decision-Making They are increasingly averse to carbohydrates and sugar By The International Food Information Council (IFIC) Foundation 7% 4% 33% 25% 16% 3% 17% 3% 5% 5% 14% 36% Top Desired Benefit Top Diets Protein was most frequently identified 16% Americans are following a carbohydrate- restricted diet Consumers 18-34years of age were more likely to follow a specific eating pattern or diet Paleo 10% Low-carb Whole30 Ketogenic/High-FatHigh-Protein Intermittent Fasting Sugars ProteinAll sources Carbohydrates Fats Nutrient Blamed For Weight Gain But Consumers Don’t Know How To Achieve It Cardiovascular Health Is The Top Desired Benefit @foodinsight @Foodinsight / @FACTSfollowers Foodinsight.org 2017 2018 2017 2018 Energy 14% 13% Weight Management 18% 32% Cardiovascular Health 20% 16% 10% 16% 29% 25% Natural Foods & Beverages Organic Foods & Beverages 33% 59% 50% 27% 37% 31% Sustainable Foods Production Affordable Food Supply Less Pesticides Food