ComplateMe is a new way to track meals and customize diets through an engaging interface to make healthy eating positive. It identifies what is missing from meals, educates with nutritional facts, and queries preferences over time to reward users with badges for unlocking features. The app aims to help American adults and those buying their own groceries by addressing issues with typical diet programs like tedious tracking and inability to sustain users long-term. It sees potential growth through extra features and revenue from selling aggregated user data and partnering with retailers.