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Adults Over 50 Nutrition & Health Findings

While aging poses new challenges, as well as changing perceptions and behaviors around food and health, a report by the International Food Information Council (IFIC) Foundation has found that low-income Americans age 50 and older confront additional hurdles and disparities compared with others in their age group.

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Adults Over 50 Nutrition & Health Findings

  1. 1. NUTRITION OVER 50 CHANGING HABITS, BUT GAPS PERSIST 65% 44% 57%COST TIME PHYSICAL ABILITY 50+ Low-Income 50+ 23% 26% 9% 16% of�low-income�Americans�over 50 report improved eating habits compared to 20 years ago�� of�Americans over 50 report improved eating habits compared to 20 years ago�� Two-thirds (65%) of low-income�Americans over 50 are motivated�by messages that link healthy diet with lower heart disease risk, versus just over half (55%)�of others over 50. Many barriers�to healthier diets more significantly impact low- income�Americans over 50�compared to other Americans over 50. @foodinsight � � � � � � �� learn more at�� � � � � ��Food Insight � � � � � � �� @foodinsight � TOP PURCHASING PRIORITIES BARRIERS & MOTIVATORS a special report on low-income Americans over 50 in collaboration with�over 50 A 2018 survey of 1,000 low-income Americans over 50 investigates food perceptions, attitudes and behaviors to address evolving health priorities. Findings show that low-income Americans over 50 have unique purchasing priorities, motivators and� barriers to healthy eating. Low-income older�Americans�have unique purchasing drivers, compared to other Americans over 50. Price is just as important as taste for the low- income 50+ population. Availability and familiarity are also important purchase drivers for more low-income respondents than healthfulness.� 39%31% 0 30 60 90 Price Taste Availability Fam iliarity H ealthfulness Sustainability 86% 86% 71% 68% 61% 26% VS.