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NUTRITION OVER 50
CHANGING HABITS, BUT GAPS PERSIST
65%
44% 57%COST
TIME
PHYSICAL ABILITY
50+ Low-Income 50+
23% 26%
9% 16%
of low-income Americans over 50
report improved eating habits
compared to 20 years ago  
of Americans over 50 report
improved eating habits
compared to 20 years ago  
Two-thirds (65%) of low-income Americans over
50 are motivated by messages that link healthy
diet with lower heart disease risk, versus just
over half (55%) of others over 50.
Many barriers to healthier diets
more significantly impact low-
income Americans over
50 compared to other Americans
over 50.
@foodinsight               
learn more at foodinsight.org/nutritionover50    
        Food Insight                @foodinsight  
TOP PURCHASING PRIORITIES
BARRIERS & MOTIVATORS
a special report on low-income Americans over 50
in collaboration with over 50
A 2018 survey of 1,000 low-income Americans over 50
investigates food perceptions, attitudes and behaviors to address
evolving health priorities. Findings show that low-income Americans
over 50 have unique purchasing priorities, motivators and  barriers to
healthy eating.
Low-income older Americans have unique purchasing drivers, compared to
other Americans over 50. Price is just as important as taste for the low-
income 50+ population. Availability and familiarity are also important
purchase drivers for more low-income respondents than healthfulness. 
39%31%
0
30
60
90
Price
Taste
Availability
Fam
iliarity
H
ealthfulness
Sustainability
86% 86%
71%
68%
61%
26%
VS.

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Adults Over 50 Nutrition & Health Findings

  • 1. NUTRITION OVER 50 CHANGING HABITS, BUT GAPS PERSIST 65% 44% 57%COST TIME PHYSICAL ABILITY 50+ Low-Income 50+ 23% 26% 9% 16% of low-income Americans over 50 report improved eating habits compared to 20 years ago   of Americans over 50 report improved eating habits compared to 20 years ago   Two-thirds (65%) of low-income Americans over 50 are motivated by messages that link healthy diet with lower heart disease risk, versus just over half (55%) of others over 50. Many barriers to healthier diets more significantly impact low- income Americans over 50 compared to other Americans over 50. @foodinsight                learn more at foodinsight.org/nutritionover50             Food Insight                @foodinsight   TOP PURCHASING PRIORITIES BARRIERS & MOTIVATORS a special report on low-income Americans over 50 in collaboration with over 50 A 2018 survey of 1,000 low-income Americans over 50 investigates food perceptions, attitudes and behaviors to address evolving health priorities. Findings show that low-income Americans over 50 have unique purchasing priorities, motivators and  barriers to healthy eating. Low-income older Americans have unique purchasing drivers, compared to other Americans over 50. Price is just as important as taste for the low- income 50+ population. Availability and familiarity are also important purchase drivers for more low-income respondents than healthfulness.  39%31% 0 30 60 90 Price Taste Availability Fam iliarity H ealthfulness Sustainability 86% 86% 71% 68% 61% 26% VS.