Location Based Marketing
About WebTel MarketingWebTel is a Business Development, Marketing, andStrategic Partnership Consulting Firm, established i...
About Media2GoMedia2Go founded in 2005, privately held wirelesstechnology company. HQ is Tel-Aviv, Israel.Early in 2008, M...
LBM Value PropositionEnable clients to engage consumers in relevant ways  via their mobile phones based on their location ...
Location Based ‘Proximity’ Marketing         Is Used to Increase   • … Per-consumer spend in the store or venue   • … Sale...
Worldwide Trends 1.47 Billion cell phones been sold during 2010,  including 458 million smart phones. The forecast for 2...
Market Opportunity• Location-Based Services to  reach $12.7B by 2014• Mobile proximity-based  advertising in the US will  ...
Location Based Trends• 80% use phones for shopping and shopping-related  activities• 67% use smartphones for product resea...
How LBM Works                                                     **** WiFi requires network selection, launch browser
The Technology• The Media2Go system is based on a cloud  server, which manages all Media-Streamers,  tracks all type of mo...
Top 3 Key Rules of SuccessfulBluetooth and Wi-Fi LBM Campaigns1. Choose locations where people are relaxed   (therefore ha...
System functionality – Wi-Fi
System functionality – Bluetooth
How to install the Media-Streamer         in the location   Internet            Electricity  Plug and Play
Locations without standard Internet            connection** Cellular Modem 3G                           Electricity   ** T...
MAS User Interface for     Campaign and Data Management•   Define Media-Streamer nodes and arrange them in zones for easy ...
MAS Report from Azrieli Mall, Tel-Aviv
Malls & Retail                    In Store ShoppingMedia2Go transforms the mall, lifestyle center, and in-storeshopping ex...
Coffee Shops & Restaurants           Wi-Fi hotspotsMedia2Go enables coffee shops and restaurants to leveragetheir Wi-Fi ho...
Events                            Generate BuzzWhether indoor or outdoor, Media2Go can boost the excitementand success of ...
Bars & Nightclubs               Advertising messagesWhile engaged in leisure activities,consumers can be targeted withcont...
Airports                      Captivated audienceWith travelers spending time waiting for flights, an airport is anideal g...
Contact         Paul Baron    paul@media-2go.net paul@webtelmarketing.com   Tel: +1 678-571-2254       www.media-2go.netht...
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Location Based Marketing from Media2Go

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WebTel Marketing, exclusive distributor of Media2Go proximity advertising platform. General product intro, market overview, case studies, contact us

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Location Based Marketing from Media2Go

  1. 1. Location Based Marketing
  2. 2. About WebTel MarketingWebTel is a Business Development, Marketing, andStrategic Partnership Consulting Firm, established in1994 by Paul Baron• 1994 - Launched CTI software development company, Page-Tel, grew sales channel to 2,800 dealers. Exited with a sale to a public co. in 1999• 2003 – 2011. Represented Russian voice/video SPIRIT Technologies in North America• 2008 - Launched Hometowntimes, franchise system and nationwide network of 525 community advertising and information websites. Exited 2011.• 2012 – Acquired exclusive license for US and Russian distribution rights of Media2Go platform
  3. 3. About Media2GoMedia2Go founded in 2005, privately held wirelesstechnology company. HQ is Tel-Aviv, Israel.Early in 2008, Media2Go identified the mobilecomputing revolution, and shifted its focus to advancedproduct development. This resulted in the launch of theMedia-Streamer which supports both Wi-Fi andBluetooth technologies together, and the Media2GoAdvertising System (MAS), a comprehensive cloudweb-based campaign management system.The system provides a ‘Proximity’ or Location BasedMarketing (LBM) platform.
  4. 4. LBM Value PropositionEnable clients to engage consumers in relevant ways via their mobile phones based on their location regardless of phone type and without an app. • TrafficRelevant Mobile + + Point of = • SalesContent Phones Influence • Loyalty • Data
  5. 5. Location Based ‘Proximity’ Marketing Is Used to Increase • … Per-consumer spend in the store or venue • … Sales of higher margin items • … Brand loyalty & repeat customer visits • … Engagement with brand or venue • … Traffic to the store or venue
  6. 6. Worldwide Trends 1.47 Billion cell phones been sold during 2010, including 458 million smart phones. The forecast for 2015 – 4 Billion smart phones with Internet Wi-Fi connectivity
  7. 7. Market Opportunity• Location-Based Services to reach $12.7B by 2014• Mobile proximity-based advertising in the US will spring to $6B by 2015• 70M mobile coupons worth $2.4B are expected to be redeemed in 2013 Source: Juniper Research, 2011. Borrell Associates, 2011. Yankee Group, 2011.
  8. 8. Location Based Trends• 80% use phones for shopping and shopping-related activities• 67% use smartphones for product research and then purchase an item in store• 40% who “opt out” online want to “opt in” while in store• 34% of users that receive an alert, make a purchase• 70%-90% of all consumer purchase decisions are made in store• 10x’s higher redemption of mobile coupons vs. traditional Source: Ipsos OTX, “the Mobile Movement: Understanding Smartphone Users, April 2011. Comscore, 2011.
  9. 9. How LBM Works **** WiFi requires network selection, launch browser
  10. 10. The Technology• The Media2Go system is based on a cloud server, which manages all Media-Streamers, tracks all type of mobile devices and sends rich media content via Wi-Fi and BT.• The Media2Go Advertising System (MAS) a SaaS web based management UI enabling remote management of all Media-Streamers and campaigns, over the cloud.• At any point in time during a campaign, you can view statistical data and get a visual snapshot of the engagement level of users, per campaign or location.
  11. 11. Top 3 Key Rules of SuccessfulBluetooth and Wi-Fi LBM Campaigns1. Choose locations where people are relaxed (therefore have time to view/download your ad)2. Support your Proximity campaigns with visual signage "Turn Bluetooth/Wi-Fi On!"3. Send out useful content (e.g. discount vouchers, useful product information, music)
  12. 12. System functionality – Wi-Fi
  13. 13. System functionality – Bluetooth
  14. 14. How to install the Media-Streamer in the location Internet Electricity Plug and Play
  15. 15. Locations without standard Internet connection** Cellular Modem 3G Electricity ** The cellular modem is provided by M2G – you add a SIM card from your preferred local mobile data service provider.
  16. 16. MAS User Interface for Campaign and Data Management• Define Media-Streamer nodes and arrange them in zones for easy management• Define new campaigns with exact start and end timing• Upload new content: VIDEO, AUDIO, JPG, Animated GIF, URL, PPT, PDF, DOC, XLS• Unique number of users who viewed promotional messages over Wi-Fi and over BT.• Campaign trends over a duration of time, during week, month, per location, zone, campaign.
  17. 17. MAS Report from Azrieli Mall, Tel-Aviv
  18. 18. Malls & Retail In Store ShoppingMedia2Go transforms the mall, lifestyle center, and in-storeshopping experience by extending the time consumers spendin the mall or store, and capturing shoppers’ attention withpromotions, coupons, and in-store specials.Wi-Fi hotspots can be dynamically branded with advertisingand messages displayed during network sign up. Bluetoothhotspots can distribute offers and coupons from stores,restaurants and movie theaters directly to shoppers’ mobiledevices.Case study: A mid-size shopping mall included a central Wi-Fiand Bluetooth hotspot. Marked by a large floor sticker at thecenter of the mall, it offered shoppers to enable theirBluetooth phones to receive discount coupons. On a dailybasis, different stores provided discount coupons, whichshoppers received directly to their phone.
  19. 19. Coffee Shops & Restaurants Wi-Fi hotspotsMedia2Go enables coffee shops and restaurants to leveragetheir Wi-Fi hotspot offering to promote brands, offer coupons,or call attention to different social/environmental campaigns.While users login to connect, selected content is delivered. Formulti-location chains, a remote, web-base control panelenables controlling all hotspots and displaying differentcontent.Case study: A large coffee shop located in a financial district hadan up-scale clientele that was an attractive target for a foreignexchange (forex) trading company. Through a Media2Go Wi-Fi/Bluetooth hotspot,coffee shop clientswere exposed to apromotional movie offering an Asus notebook for joining theForex company. The same promotional message was deliveredvia Bluetooth to users with regular phones
  20. 20. Events Generate BuzzWhether indoor or outdoor, Media2Go can boost the excitementand success of any event with Wi-Fi & Bluetooth hotspots thatenhance brands, deliver contextual content, and generate buzz. Foroutdoor events, Media2Go offers portable, battery-poweredhotspots that can be carried by brand ambassadors. You can delivervideo, MP3 music, ringtones, or branded applications via Wi-Fi orBluetooth to mobile devices in any setting. Media2Go has beendeployed in a range of events such as music festivals, museumopenings, sporting events, fashion shows, business and academicevents. Case study: A Coca Cola sponsored music village was covered with Wi-Fi and Bluetooth hotspots. Teenagers were offered 16 different messages (video, audio, screen savers) for free download, which strengthened the Coca Cola brand. Within the 5-day event, more than 30K users were exposed to messages, out of a total of 90K users that were identified.
  21. 21. Bars & Nightclubs Advertising messagesWhile engaged in leisure activities,consumers can be targeted withcontent such as quizzes orcontests. Engaging consumers withsuch content keeps clients a longertime on the premises, andstrengthens your brand. Case study: To drive traffic into bars and encourage people to try its new beer, Coors ran a Bluetooth-based proximity marketing coupon campaign. Bar visitors were prompted to enable Bluetooth on their mobile phones to get a Coors-branded quiz for a chance to win a free Carling beer.
  22. 22. Airports Captivated audienceWith travelers spending time waiting for flights, an airport is anideal ground for location based marketing campaigns. Usingcombined Wi-Fi & Bluetooth hotspots, a range of messagesand promotional content can be delivered directly totravelers’ mobile devices, within various locations withinthe airport. This may include:• Promotional content related to stores, restaurants, or duty-free offers• Travel-related information such as queue time, gates, departures, arrivals, delays, weather, car parking, public transportation, etc.Case study: A fast food chain used a Bluetooth-enabledbillboard within an airport to offer passenger’s a discountcoupon to be downloaded to their phones. This generatedtraffic to the fast food branch located in a quiet area of theairport.
  23. 23. Contact Paul Baron paul@media-2go.net paul@webtelmarketing.com Tel: +1 678-571-2254 www.media-2go.nethttp://media2go.wordpress.com/

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