iBeacon technology, with its ability to detect a customer’s proximity and collect data, empowers retailers with myriad opportunities to engage with customers better. This webinar talks about how retailers can increase sales and generate more revenue using beacons. It also covers dos and don'ts for iBeacon Marketing.
7 Ways Brands can use Beacon Tech to Make it Big in 2016Beaconstac
This webinar talks about 7 innovative ways in which brands can leverage beacons to ramp up their marketing strategy in 2016. Also contains examples of some of the best iBeacon campaigns of 2015.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
7 Ways Brands can use Beacon Tech to Make it Big in 2016Beaconstac
This webinar talks about 7 innovative ways in which brands can leverage beacons to ramp up their marketing strategy in 2016. Also contains examples of some of the best iBeacon campaigns of 2015.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Today, nearly all consumers pre-shop before stepping into a store, begging the question of retailers worldwide: are you where they are?
Become familiar with the next phase of retail and learn:
- What the new path to purchase looks like
- Why retailers must keep consistent brand messaging across all mediums
- How responsive design and mobile apps are critical to conversions
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
Retail-On-Demand: The Impending Disruption Of EcommerceG3 Communications
Webinar from #CCSeries:
The future of mobile retail is already here. Get a glimpse of how once-simple mobile apps have now become platforms of their own, making way for entirely new retail and ecommerce channels. We’ll look at forward-thinking use cases within platforms such as Facebook Messenger, LINE, Pinterest, WeChat, Twitter and even look ahead to new on-demand trends with newcomers such as Uber and Operator.
To meet increasing customer demand for ingredient and nutritional transparency, CPG brands are adding QR-based SmartLabel™ to their labels. Now, the Phy platform enables them to incorporate multiple parallel experiences into the same QR codes allowing customers to access recipes, promotions, FAQs, and many other brand-controlled experiences alongside the information provided on the SmartLabel landing page.
Leveraging Technology To Become An Omnichannel ChampionG3 Communications
Today’s retailers must be nimble and innovative in order to remain competitive. Unfortunately, retail technology is often cumbersome and slow to enable change. In this webinar, learn about the latest technology tools and how unified, end-to-end Cloud-based technology is the future of retail.
Learn how to leverage modern retail technology and empower your business users to achieve your omnichannel goals using tools such as:
-Mobile point of sale;
-Predictive analytics; and
-Engaging retail associate platforms.
Click here to view the rest of the #CCSeries sessions!
Your Guide to Planning a Successful Beacon PilotBeaconstac
This webinar talks about everything you need to know about running a beacon pilot, right from creating a beacon pilot roadmap to defining success metrics and more.
Eddystone beacons: Everything you need to knowBeaconstac
Apart from all the excitement around Eddystone, there has also been a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. This webinar talks about all such concerns and answers FAQs on Eddystone.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Today, nearly all consumers pre-shop before stepping into a store, begging the question of retailers worldwide: are you where they are?
Become familiar with the next phase of retail and learn:
- What the new path to purchase looks like
- Why retailers must keep consistent brand messaging across all mediums
- How responsive design and mobile apps are critical to conversions
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
Retail-On-Demand: The Impending Disruption Of EcommerceG3 Communications
Webinar from #CCSeries:
The future of mobile retail is already here. Get a glimpse of how once-simple mobile apps have now become platforms of their own, making way for entirely new retail and ecommerce channels. We’ll look at forward-thinking use cases within platforms such as Facebook Messenger, LINE, Pinterest, WeChat, Twitter and even look ahead to new on-demand trends with newcomers such as Uber and Operator.
To meet increasing customer demand for ingredient and nutritional transparency, CPG brands are adding QR-based SmartLabel™ to their labels. Now, the Phy platform enables them to incorporate multiple parallel experiences into the same QR codes allowing customers to access recipes, promotions, FAQs, and many other brand-controlled experiences alongside the information provided on the SmartLabel landing page.
Leveraging Technology To Become An Omnichannel ChampionG3 Communications
Today’s retailers must be nimble and innovative in order to remain competitive. Unfortunately, retail technology is often cumbersome and slow to enable change. In this webinar, learn about the latest technology tools and how unified, end-to-end Cloud-based technology is the future of retail.
Learn how to leverage modern retail technology and empower your business users to achieve your omnichannel goals using tools such as:
-Mobile point of sale;
-Predictive analytics; and
-Engaging retail associate platforms.
Click here to view the rest of the #CCSeries sessions!
Your Guide to Planning a Successful Beacon PilotBeaconstac
This webinar talks about everything you need to know about running a beacon pilot, right from creating a beacon pilot roadmap to defining success metrics and more.
Eddystone beacons: Everything you need to knowBeaconstac
Apart from all the excitement around Eddystone, there has also been a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. This webinar talks about all such concerns and answers FAQs on Eddystone.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
Location-based mobile advertising lessons for RetailersBeaconstac
Prof. Anindya Ghose highlights the results of his extensive studies on retail stores across Germany, China, South Korea and the US, about how to use beacons, Wi-Fi and other location-based marketing techniques to drive maximum ROI.
How iBeacon Could Disrupt Consumer ExperiencesInlight
This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications. Feel free to contact me for more information in Lighthouse or if you enjoyed the presentation please share with your networks.
Kind Regards,
Ben Howden
Learn in detail about how iBeacon and Eddystone measure up against each other and which of these beacon formats will lead the pack in 2016. Also contains examples of different use cases each of these formats could be leveraged for.
GrowCommerce 2016 — Fireside Chat on Proximity MarketingGrow.co
GrowCommerce 2016
Keynote — 9:25am - 9:45am
Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena.
Julie Bernard, Chief Marketing Officer @ Verve
Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Marketing et intelligence artificielle: une révolution algorithmique au servi...isabelleviale39
Téléchargez gratuitement ma publication, une étude (dans le cadre d'une thèse professionnelle) de 300 pages, sur le site www.ai-marketing-mag.com.
Ce document expose les enjeux économiques de l'intelligence artificielle, laquelle constitue la clé de voûte des nouveaux écosystèmes construit autour du Big Data. Ce document apporte une méthodologie aux marketeurs et entrepreneurs pour savoir identifier les opportunités de créer une valeur différenciante significative à leur entreprise, en détectant les activités susceptibles d'être optimisées avec de l'intelligence artificielle. Enfin, la dernière partie consiste à poser une stratégie à deux vitesses pour accompagner l'entreprise dans ses nouveaux projets d'intelligence artificielle.
L'intelligence artificielle n'est pas un enjeu technologique mais un enjeu de transformation digitale des entreprises.
For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
How to Generate Revenue with your Ecommerce Store?GoWebBaby
Gowebbaby White paper Presentation on How to Generate Revenue with your Ecommerce Store? In this slide we are discussing about Strategies to Generate Revenue. Read complete slide.and If you need any help regarding Revenue Generation, then We are always here to assist you. Contact us at https://www.gowebbaby.com today
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Making retail personalization more relevantBill Bishop
Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers. It also answers the question "Why translate omnichannel personalization into today’s food retail?"
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Top indicators shaping your permission based marketing databasesSMARTe Inc.
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Digital Insight discusses how your mobile spending can embrace change with a laser focus on ROI. They take a dive into the future of the mobile channel as a profit engine.
Promote Meaningful Brand Value with Customer Loyalty ProgramsIncentive Solutions
In today’s crowded marketplaces, in which traditional means of capturing customers’ attention has become more costly and less effective, businesses must learn to redefine their marketing in order to retain loyal customers. According to a 2015 article in The Guardian, there are three types of meaningful brand value that can help businesses stand out in marketplaces:
1. Marketplace benefits: value from products or services
2. Personal benefits: how a brand benefits individual customers
3. Collective benefits: how the brand benefits society
Marketing strategies that focus on these three types of value can establish customer loyalty and gain market share by engaging, helping and connecting to customers meaningfully. Loyalty marketing—or marketing through customer loyalty programs—is one of the ways brands can promote all three types of value.
It is a compound research on steps to take before being a successful affiliate marketer. The ultimate guide to being a six figure earner and a living money machine.
Similar to 7 Ways Retailers can Cash in on Beacon Marketing (20)
MobStac is looking for its next great asset!Beaconstac
MobStac is growing. And growing fast!
We're looking for content marketers, marketing analysts, product managers, and product designers to join our team. If you want join one of India's fastest growing B2B SaaS company, drop us a mail with your resume on raveena.s@mobstac.com
Follow us on LinkedIn for more updates: https://www.linkedin.com/company/mobstac
MobStac is looking for its next great asset!Beaconstac
MobStac is growing. And growing fast!
We're looking for content marketers, marketing analysts, product managers, and product designers to join our team. If you want join one of India's fastest growing B2B SaaS company, drop us a mail with your resume on raveena.s@mobstac.com
Follow us on LinkedIn for more updates: https://www.linkedin.com/company/mobstac
QR codes have been around for a long time and at the rate at which they are dominating the marketing world, this strategy may just be the one stop solution to all business and consumer needs!-
https://www.beaconstac.com/location-qr-code
https://www.beaconstac.com/qr-code-on-product-packaging
https://www.beaconstac.com/video-qr-code
https://www.beaconstac.com/qr-code-on-posters
With QR codes dominating the customer and business communication everywhere, the reasons to use this strategy grow more day by day! Learn about the effective use of each QR code here-
https://www.beaconstac.com/facebook-qr-code
https://www.beaconstac.com/qr-code-on-websites
https://www.beaconstac.com/coupon-qr-code
https://www.beaconstac.com/qr-code-on-brochures
When it comes to effective marketing tactics, businesses have always leveraged the best of resources available to them. However, when advertising is combined with customer outreach, better engagement is a guarantee. With QR codes on flyers, customers can reach out, with just a scan! Read more- https://www.beaconstac.com/qr-code-on-flyers
The easy way of delivering information to your audience is here- with PDF QR codes, one can deliver personalized information and advertising to the customer's smartphone, which allows them to save the information for later and read it as well- https://www.beaconstac.com/pdf-qr-code
QR Codes are being used in various cases and they have been a major strategy concerning the fact that they are accessible by most of the audience. Here's a guide on the easiest ways of scanning QR codes and accessing them- https://www.beaconstac.com/how-to-scan-qr-code
How Eddystone can be the most Powerful Tool for Agencies in 2017Beaconstac
This webinar focusses on helping agencies understand how Eddystone works and why it is a great tool for marketing. Learn in detail about how Eddystone can help you maximize ROI, to how brands are leveraging it successfully, to the latest examples of Eddystone campaigns.
Google Nearby: How it will impact your BusinessBeaconstac
This webinar is aimed at helping businesses understand how Google Nearby will impact the proximity marketing space and how they can leverage the same to succeed with beacons.
The A to Z of Planning Your First Eddystone Beacon PilotBeaconstac
This webinar talks about everything you need to know about running an Eddystone beacon pilot, right from purchasing beacons to setting up your proximity marketing campaign and more. Also talks about why businesses should choose Eddystone over iBeacon.
15 retailers Making it Big with their Proximity Marketing CampaignsBeaconstac
Learn how top 15 retailers across the world are leveraging beacons. 10 more examples covered in our blog on http://blog.beaconstac.com/2016/02/25-retailers-nailing-it-with-their-proximity-marketing-campaigns/
How airlines can use beacons to enhance travelBeaconstac
Beacons, the latest buzz in the industry, have triggered a new wave of initiatives aimed at bringing the vision of a personalized air travel experience closer.These small BLE devices coupled with connected mobile phones are a great way to enhance travel, as a means of interpreting, predicting and serving a traveller’s needs.
How Beacons can add Interactivity to MuseumsBeaconstac
Learn how museums can use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to visitors and generate more revenue by learning from some successful beacon implementations in museums.
How to deploy and manage a fleet of beaconsBeaconstac
These slides from the webinar on 'Deploying and Managing a fleet of beacons' discuss issues businesses face while deploying beacons and why beacon management is a big deal. Also contain some best practices for installation, tackling interference, optimizing placement of multiple beacons, monitoring beacons on the field and how to ensure security of beacons.
How to choose the right beacons for your businessBeaconstac
These slides from the webinar on 'Choosing the Right Beacon Hardware' focus on procurement of beacons detailing some of the best practices you should keep in mind while choosing the right beacon hardware for your business.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
1. 7 Ways Retailers can Cash in
on Beacon Marketing
Ravi Pratap
CTO & Co-Founder
MobStac
Beaconstac Webinar
July 2015Neha Mallik
Senior Marketer
MobStac
2. What are beacons?
• Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
3. How beacons work
Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon
4. Today’s webinar
• What is iBeacon marketing?
• Benefits of marketing using beacons
• 7 beacon campaign ideas for retailers
• Dos and don’ts in iBeacon marketing
5. • Marketing to customers at the right place, at the right time, with highly
relevant and personalized notifications using iBeacon technology
• A new way to drive sales by influencing consumers at their ‘moment of truth’
What is iBeacon Marketing?
11. • Send rich product information such as
videos, product reviews and demos
• Tailor messages based on individual app
preferences
• Track response to understand user
interests
Example: Neiman Marcus
7 different ways to market using beacons
# 1 Engage customers with personalized content
12. • Provide information on products on
display
• Give customers easy access to
those products in-store
• Target customers even outside
your store
Example: House of Fraser
7 different ways to market using beacons
# 2 Use ‘smart’ mannequins to draw customers
13. • Remind customers about their loyalty
points accumulated so far
• Deliver offers based on past purchase
history, preferences, items on wish list
• Offer incentives in the form of more loyalty
points
Example: San Francisco Soup Company
7 different ways to market using beacons
# 3 Leverage loyalty programs
14. • Add features such as ‘in-store pickup’
and ‘click-and-collect’
• Alert customers about items in their
online shopping cart/ wish list being
available in a nearby store
Example: Nordstrom
7 different ways to market using beacons
# 4 Offer a combination of offline and online shopping
15. • Send suggestions based on purchase
history
• Offer in-app product finders to locate
products in-store
Example: Zatarain’s
7 different ways to market using beacons
# 5 Upsell more products with ‘recommended products’
16. • Allow customers to reach out to
sales staff from within the app
• Empower your staff with a ‘full view’
of every customer in-store
Example: Waitrose
7 different ways to market using beacons
# 6 Empower sales associates
17. • Send discounts and offers
• Incentivize shoppers in unique ways
Example: American Eagle Outfitters
7 different ways to market using beacons
# 7 Serve deals, offers and incentives
19. • Run a pilot project before going live
• Seek permission before accessing
user information
• Set a threshold time for messages
to be triggered via your app
Dos and don’ts in iBeacon marketing
• Keep customer data in different
silos
• Use beacons only to sell to
customers
• Send too many messages to
customers
20. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support