This document discusses how local businesses can use mobile marketing to attract and retain customers. It notes that mobile usage is growing rapidly worldwide and that people are increasingly using their mobile devices to search locally. The document then outlines several mobile marketing strategies for local businesses, including creating mobile-friendly websites, using text messaging to send offers and information, using QR codes to provide instant access to content, and developing mobile apps to engage customers. It emphasizes that mobile marketing can help businesses connect with customers, gain an advantage over competitors, and potentially increase profits.

1. How Your Local Business Can
ATTRACT and KEEP Customers
Through Mobile Marketing
Presented by: Ron Mills
954.394.4980
www.YourMobileMarketingWizard

2. Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters

3. What is Mobile Marketing?
Mobile Marketing is a set of practices
that enables organizations to communicate
and engage with their audience in an
interactive and relevant manner through
any mobile device or network.

4. Mobile Marketing Facts & Trends
Every Business Should Know About
 More than 6 Billion Mobile Users Worldwide
 By 2014, Mobile Internet Usage is Expected
to Exceed Desktop Internet Usage
 More than 50% of all “Local” Searches are
Done from a Mobile Device
 Over 350 MILLION People Access
Facebook from Their Mobile Devices

5. Mobile Marketing Facts & Trends
Every Business Should Know About
A Majority of Adult Cell Owners Now Go
Online Using Their Mobile Devices
Our Mobile Devices are the First Thing
We Check in the Morning and the Last
Thing We Check Before Bed
Most People Keep Their Mobile Devices
within Arm’s Reach 24/7
Smartphones are Now OUTSELLING
Personal Computers

6. Mobile Marketing Facts & Trends
Every Business Should Know About
 Adults Now Spend More Time with
Mobile Devices than Print Media Such
as Newspapers and Magazines
 Mobile Coupons Get 10 TIMES the
Redemption Rate of Traditional
Coupons
 86% of cell phone owners are
“connected TV viewers” – meaning
they use their phones in some form or
fashion while watching TV

7. Popular Mobile Activities
What Are People Doing on Their Mobile Devices?
Social Performing
Networking Searches
Using Listening
Mobile to Music
Apps
Browsing Watching
Websites Videos
Sending and Checking News
Reading Emails and Weather
Sending and Reading
Text Messages

8. What Does This Mean for
Your Business?
You Must :
1. Put your business in front of your
mobile target audience
1. Spend your marketing dollars where
they can yield the best returns
1. Utilize the power of mobile
marketing to stay connected to your
local market

9. Mobile has changed the way
consumers spend their money…
It has also changed the way your business can
truly CONNECT with your local target market…

10. Why Mobile Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal
Customers

11. Traditional Advertising Methods
Are No Longer as Effective as
They Once Were
TRADITIONAL METHODS MOBILE METHODS
• Yellow Page Books • Mobile Websites
• Newspaper Ads • Text Message
• TV Commercials Marketing
• Mobile Apps & More!

12. Could Mobile Marketing Be The
Missing Piece of the Puzzle for
YOUR Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!

13. Potential Mobile Profit Boosters
Your Website Should be Viewable and
Mobile Websites Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your
Customers on Their Mobile Devices
Text Marketing
Provide Instant Gratification and
QR Codes Access to Your Mobile Audience
Stay in Touch with Your Customers
Mobile Apps Directly on Their Mobile Devices

14. Is This YOUR Mobile Audience?
Recent studies show that
current mobile web-user
experiences are overall
HORRIBLE when it comes to
viewing and navigating
websites…

15. Mobile-Friendly Site vs. Traditional Site
Web Designers Understand How to
Build Websites Made for
COMPUTERS
But a MOBILE PHONE is
Not a Computer…

16. Why a Mobile Website?
 Improved Mobile User Experience
 Faster Website Loading Speed on Mobile
Devices
 Location-Based for Geo-Targeting
 More Exposures to “On-the-Go” Consumers

17. What is Text Message Marketing?
Permission-based communication with
customers and potential customers via
text messages sent to their mobile
devices…
Communication includes helpful
information, coupon offers, event
notification, and more…

18. Why Text Message Marketing?
 Builds a Powerful List of Targeted
Buyers
 Permission-Based – Customers Opt-
in to Receive Your Text Messages
 Cost-Effective and Produces a High
Rate of Return
 Very Little Technical Knowledge
Required

19. What is a QR Code?
A QR Code is a matrix barcode (or
two-dimensional code), readable by QR
scanners, mobile phones with a
camera, and smartphones…
Once scanned, the mobile user will be
directed to your destination of choice
such as a coupon offer, an online
video, etc…

20. Why QR Codes?
 Quickly Becoming Popular in the
Marketing World
 Allow Consumers to Access
Information About a Product or
Company IMMEDIATELY
 Many Major Brands are Using Them
to Engage with Customers
 Easily Read by Most Mobile Devices
with the Help of a QR Code Reader

21. What is a Mobile Application?
Mobile applications (also called “mobile
apps”) are applications developed for
small handheld devices, such as
smartphones...
Most smartphones today come
preloaded with mobile apps and users
can download additional apps via the
internet…

22. Why Mobile Apps?
 Your Customers Can Reach You
Easily with One Tap
 Produces Repeat, Loyal Customers
through Engagement
 Effortlessly Send Out Coupons and
Special Announcements with “Push”
Notifications
 Builds Your Brand by Staying in Front
of Your Customers

23. ANY
QUESTIONS

24. Thank You For Viewing Our
Mobile Marketing Presentation!
For More Information About How You Can Lower Advertising Costs and
Boost Profits at the Same Time, Contact Me Today!
Ron Mills
Foot Print Strategies
954.394.4980
www.YourMobileMarketingWiza
rd.com