IdeaMart: Case Study in Service Innovation Success, Shafraz Rahim, Dialog Axiata

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IdeaMart: Case Study in Service Innovation Success, from Shafraz Rahim, Developer Relations and Platform Evangelist at Dialog Axiata. IdeaMart is the most successful service innovation ecosystem built on telecom capabilities. It materially impacts the financial results of Dialog Axiata, it has the attention of most people in Sri Lanka as it appeals to BOTH coders and non-coders. Presented at TADSummit, 15-16 Nov 2016, Lisbon in the Day 2 morning plenary.

Technology

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Service Innovation Case Study
By Shafraz Rahim
Developer Relations and Platform Evangelist
Dialog Axiata PLC, Sri Lanka

Powered by
7 Typical
Telco
Complains
• Too many processes?
• Not more than 10
products an year?
• Process Specialists?
• Lack of Agility?
• Innovation is just R&D?
Internal and External?
• We have resources, what
next?
• OTT killing MNOs? How can we
fight or collaborate?

Powered by
The
PEGMEPS
Model
By Ideamart
• Platform
• Education
• Governance
• Monetization
• Engagements
• Partnerships
Leadership
The Right
Team
• Support

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2012 2013 2014 2015 2016
Ideamart Revenue Growth
Total Revenue

Powered by
RESTful API
SMS USSD CaaS Subscription LBS
Template
IVR WebRTC

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The
Education
Over 200
Educational
Sessions

Powered by
The
Governance
• In built governance
• App & Marketing material approval
• ATL campaign approvals
• Zero Tolerance Policy
• Quality Control
 Sanity Checks
 End User Calls
 Service Provider Calls
• Community Self governance
• Developer – SP agreements
• Marketing agency governance
• Reconciliation of payments

Powered by
The
Monetization
• By default monetized
• Facilitate Different
Revenue Models

Powered by
The
Engagements
• Hackathons (22)
• School Coding Competitions (4)
• Agents of Influence Program (20)
• One to one mentoring
• Idea brainstorming
• Work space for start ups
• Outsource technological projects

Powered by
The
Partnerships
Long Tail
Enterprise
Mobile Internet Fulfillment Exchange – MIFE
By Axiata Digital Services
GSMA
Ecosystem
Accelerator

Powered by
The
Support
• Technical Support
 1st Level (Developer Support)
 2nd Level
• Non Technical Support
• Marketing Support

Powered by
The
Road Map
2017
• Exposing min 3 Developer APIs
(Q1)
• On boarding local MNOs (Q2) ,
international MNOs (Q3)
• I Say You Do to revolutionize our
lifestyles (Q1 – Q4)

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1. Powered by Service Innovation Case Study By Shafraz Rahim Developer Relations and Platform Evangelist Dialog Axiata PLC, Sri Lanka

2. Powered by Over 9000 Applications Over 5000 Service Providers Over 40Mn API Calls/month Best Technology Enabler Glomo, 2015 Multi operator A significant Revenue Shared with the community

3. Powered by

4. Powered by 7 Typical Telco Complains • Too many processes? • Not more than 10 products an year? • Process Specialists? • Lack of Agility? • Innovation is just R&D? Internal and External? • We have resources, what next? • OTT killing MNOs? How can we fight or collaborate?

5. Powered by The PEGMEPS Model By Ideamart • Platform • Education • Governance • Monetization • Engagements • Partnerships Leadership The Right Team • Support

6. Powered by 2012 2013 2014 2015 2016 Ideamart Revenue Growth Total Revenue

7. Powered by The Platform

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9. Powered by The Platform

10. Powered by The Education Over 200 Educational Sessions

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13. Powered by The Engagements • Hackathons (22) • School Coding Competitions (4) • Agents of Influence Program (20) • One to one mentoring • Idea brainstorming • Work space for start ups • Outsource technological projects

14. Powered by The Engagements

15. Powered by The Partnerships Long Tail Enterprise Mobile Internet Fulfillment Exchange – MIFE By Axiata Digital Services GSMA Ecosystem Accelerator

16. Powered by The Support • Technical Support  1st Level (Developer Support)  2nd Level • Non Technical Support • Marketing Support

17. Powered by

18. Powered by

19. Powered by The Road Map 2017 • Exposing min 3 Developer APIs (Q1) • On boarding local MNOs (Q2) , international MNOs (Q3) • I Say You Do to revolutionize our lifestyles (Q1 – Q4)

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