The document discusses API monetization strategies and features introduced by Oracle Cloud Infrastructure, showcasing a case study on Oracle Hospitality's successful API products. It highlights the importance of subscription management, revenue recognition, and customer success through real-time insights and a comprehensive view of customer subscriptions. Additionally, it outlines the capabilities of the Oracle Hospitality Integration Platform (OHIP) and its community engagement in developing a robust API ecosystem.

1. Proving API Value Through Monetization
APIDays – Paris – December, 9, 2021
Robert Wunderlich
Product Strategy Director
Oracle Cloud Infrastructure (OCI)
[Date]
Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal/Restricted/Highly Restricted
1
Luis Weir
Senior Director, Integrations and API Strategy
Oracle Hospitality

2. 1. Introduction
• Introducing new Usage Plan Features
• Subscription Management
2. Case-Study: Oracle Hospitality – Successful API Products
Agenda
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2 [Date]

3. [Date]
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Introduction
Usage Plans and Subscription Management

4. • Usage Plans
• Subscription Management
• Revenue Recognition
• Realizing Value
API Monetization
[Date]
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5. Oracle Cloud Infrastructure (Region)
API Monetization
[Date]
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Customer VCN
Customer
Data Center
Implementation
Functions
Container Engine
For Kubernetes
Virtual
Machine
Containers
Bare Metal
Compute
APEX
Autonomous
Transaction
Processing ATP
Internet
Gateway
API Consumers
Policy
Enforcement
API Gateway
Usage Plans
Oracle SaaS
Subscription
Management
3rd Party API
Dynamic Routing
Gateway
Monitoring Logging
Analytics Cloud
Service
Other Cloud
Service
Alarms IAM

6. There is even more difficult
stuff hidden under the
surface
• Bills with usage, recurring fees and
adjustments mid-term can be
difficult to generate
• Payment Handling and compliance
to financial regulations
• Ongoing billing is usually not
supported by your back-office
systems
Copyright © 2020 Oracle and/or its affiliates. All rights reserved
7

7. Connect
Central solution linking your order-
to-revenue processes
• Automate your recurring billing, payments,
and revenue processes.
• Support thousands of customer
touchpoints, pricing, delivery, and billing
models
• Maintain revenue recognition in your core
ERP systems
• API-first platform easily connects the
various applications in your order-to-
revenue ecosystem.
Customer
Success
Lifecycle
Changes
Product
Options
Channels
Contract
Terms
Flexible
Pricing
Transactions
Billing,
Payments, Tax
Fulfillment
Usage,
Metering
Finance
Management
Marketing
Commerce
Sales
Commerce
Subscription
ERP
Engagement
Service
Subscription
CPQ
CLM
ERP
SCM
Subscription
ERP
Copyright © 2020 Oracle and/or its affiliates. All rights reserved
8

8. Retain and renew
One comprehensive view for
customer success
See a 360 view of your customer’s
subscriptions and track the state of your
business using real-time insights.
Machine learning based churn identification
Gain visibility across renewals, revenue, and at-
risk customers
Track core KPIs like monthly recurring revenue,
total contract value and customer lifetime value
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9. Complete Insight into Value
[Date]
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10. [Date]
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Case Study
Changing the Game in Hospitality Integrations

11. Senior Director of Product Management
Integration & APIs Strategy
Oracle Hospitality
Luis Weir
@luisw19 luisw19 soa4u.co.uk
linkedin.com/in/lweir
blogs.oracle.com/author/luis-weir

12. About Oracle Hospitality
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Our Footprint
• 40k+ hotels & 4.5M+ rooms in over 190
countries
• Dominant position in the Upscale (4 & 5 star)
markets, chain market and cruise lines
Our Strength
• Local presence in local language (Direct or
Indirect sales channels)
• 30+ years experience with fiscal and regulatory
requirements
• Deep hospitality business process and IT
knowledge, most robust solution in industry
• Largest footprint of integrations (3,500+
interfaces)
• Global sales- and support infrastructure

13. Cruise
Cruise
Oracle Hospitality
In a nutshell
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14
Online Travel Agencies (OTAs)
& Metasearch
Oracle Hospitality
Distribution (OHD)
APIs
Availability, Rates,
Inventory, Reservations
APIs APIs
Hotel Property
Hotel Hotel
Hospitality Software Vendors
Oracle Payments
Interface (OPI) Cloud
++more
++more
Oracle Hospitality
Integration Platform
(OHIP)
Shipboard
Property Management
System (SPMS)
Simphony Cloud
Point of Sale
OPERA Cloud
Property Management
System (PMS)

14. Oracle Hospitality Integration Platform (OHIP)
Copyright © 2021, Oracle and/or its affiliates
15
• Unified & self-service platform for modern APIs
• 3k+ Open REST API capabilities published
• Open-sourced API specs in GitHub for
reusability, inspiration or contribution
• 2k+ public postman collections including pre-
built functional workflows and many examples
• Transparent and fair business model
(customers don’t pay, vendors pay per call)
• Quick access to innovation via our Cloud
Marketplace
https://github.com/oracle/hospitality-api-docs
https://www.oracle.com/uk/industries/hospitality/integration-platform/
https://www.postman.com/hospitalityapis/workspace/oracle-hospitality-apis
Business API exposure and partner marketplace enabling direct and self-service connectivity to business
critical Hospitality APIs

15. OHIP Building Blocks
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Core capabilities enabling a modern platform for hospitality business APIs
Core API Management Capabilities
Billing
Engine
Partner
Marketplace
Backend
Microservices
Developer Portal
API Gateways
API
Management
API Policies
Monetization
Plans
Operations &
Monitoring
Auth
Server
CRM

16. OHIP Implementation Architecture
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17
Built from the ground up in OCI to meet current and future demands
KUBERNETES WAF
DNS
ID & Access
Management
Auditing
Policies
Encryption
Developer Portal
API Discovery,
Documentation &
Subscription
Applications
Management
Usage Analytics
Elastic Load Balancer
Oracle Hospitality Cloud Suite
APIs
shop.oracle.com*
Automated
provisioning
Billing
Developers
API Gateway
API Gateway
API Gateway
OCI API
Management
Apps
API calls
Self-service
Developer
Experience
Control Plane
API Calls
Registration
Billing
Log Analytics
Control Plane
API Calls
Develop
OCI Services
ORACLE CLOUD INFRASTRUCTURE (OCI)

17. Core Platform Capabilities
Billing
Engine
Backend
Microservices
API Gateways
API
Management
API Policies
Monetization
Plans
Operations &
Monitoring
Auth
Server
CRM
Copyright © 2021, Oracle and/or its affiliates
18
Developer Portal
OHIP Building Blocks
Core capabilities enabling a modern platform for hospitality business APIs
Partner
Marketplace

18. API Marketplaces
Copyright © 2021, Oracle and/or its affiliates
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OHIP
https://bitly.com/oracleohip
A
P
I
N
e
t
w
o
r
k
s
API Networks
A
P
I
N
e
t
w
o
r
k
s
Online Travel Agencies (OTAs)
& Metasearch
++more
Hospitality Software Vendors
++more
App
Marketplace

19. OHIP App Marketplace
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"OHIP is the best experience
I've had with Oracle"
(Ameniti)
"I love everything about
the experience with OHIP
so far" (Duetto)
"With OHIP plus the 3k REST APIs
we are now able to include virtually
every hospitality capability into our
solution” (Superface.ai)
"The entire Oracle OHIP team
and their proactive approach is
really an inspiration” (Upswing)
"OHIP makes the integration really
fast and easy, thanks not only to the
platform itself, but to the amazing
team of professionals standing behind
it” (MyStay)
cloudmarketplace.oracle.com/marketplace/hospitality
1
New
Partner
Every
Busines
day
`
300~
Partners
Onboarded
In just over 12
from launching
Hundreds more
in the pipeline
1k~
Members
in our partner
community
`
30%
Completed
And in marketplace
The Fastest Growing Hospitality App Marketplace In The Hospitality Industry

20. Partner
Marketpl
ace
Core Platform Capabilities
Billing
Engine
Backend
Microservices
API Gateways
API
Management
API Policies
Monetization
Plans
Operations &
Monitoring
Auth
Server
CRM
Copyright © 2021, Oracle and/or its affiliates
21
Developer Portal
OHIP Building Blocks
Core capabilities enabling a modern platform for hospitality business APIs

21. Capability Centric Dev Portal
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It’s not about the API itself, but the capabilities it offers
With over 3k API capabilities, we have a unique
challenge. How to find the right API capability
for the right use case?
Our API developer portal enables:
ü Operation level capability search with
optimized search results
ü API Category specific search
ü Workflow based search
ü Version specific change (v0, v1, deprecated)
ü Method based search

22. Core Platform Capabilities
Partner
Marketpla
ce
Backend
Microservices
Developer Portal
API Gateways
Auth
Server
CRM
Copyright © 2021, Oracle and/or its affiliates
23
Billing
Engine
API
Management
API Policies
Monetization
Plans
Operations &
Monitoring
OHIP Building Blocks
Core capabilities enabling a modern platform for hospitality business APIs

23. API Monetization Strategy
Copyright © 2021, Oracle and/or its affiliates
24
Picking the right business model for your API product is crucial
APIs for partner
collaboration
Monetizing
API Products
Public APIs
Free or Included
No payment, e.g. for research
institutions or included in license
Tiered
Fixed fees with different usage
restrictions, usually with additional
charge per call if exceeding limit
Transaction fee
% of revenue/ transaction value/
sales generated from data
Freemium
Free for basic data, higher price for
more information
Fixed fee
One time fee or monthly fee for
unlimited API calls
Pay as you go
Payment per API call or business
event
Data quality-based
pricing
Providing different types of return
data (richer vs. simpler) for different
subscription fees
Tailored partner
agreement
Trade data for other benefits, e.g.
data or users/traffic

24. Today
• Basic Usage Plan
• Single-client Subscribers
• Manual integration to billing systems
OCI API Monetization Capabilities
Copyright © 2021, Oracle and/or its affiliates
25
Soon
• Complete freedom to choose source of
client identifier
• Multi-client subscribers
• Integrated with popular subscription
management systems
• Integrate with subscription decision
service(s)

25. Delivering the right business capabilities to your audience is the key
Functionality is key!
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Book
Connect with guest
Collect guest data
Pick room
1
2
3
4 Secure Payment
Sign e-Registration
Generate Keys
Check in
5
6
7
8 Interact with guest
Enable guest
Check out
Post-stay contact
9
10
11
12
Profiles REST
API
Reservations > Checkouts
REST API
FOF > postRoomKey
REST API

26. We’re Open Without Restrictions
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Openly reference, reuse or inspire
from our REST API specs
Contribute to the evolution of our
specs and postman collections
Help us improve our specs and
collections by reporting
issues/suggestions
Our APIs are now openly accessible through GitHub and
released under the UPL license model
https://github.com/oracle/hospitality-api-docs

27. Thank you
Text
Text
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29. Our mission is to help people see
data in new ways, discover insights,
unlock endless possibilities.