There are plenty of startups keen to build a business out of Taxi Booking Apps. But is it really that easy ? With big players like Uber, Lyft & Easy Taxi already dominating the market, it’s quite difficult for a beginner to survive in this space. But of course there are still big opportunities waiting to be exploited which makes this place extremely lucrative for startups. This presentation covers what goes into building a successful taxi app. Also, how just not to build an app but how to build a successful business which creates value.

1. How to Build
a Successful Taxi App

2. A Marketplace
Any taxi app is a Marketplaces that offer great ways for
consumer and buyers to connect with eachother. Points
discussed here will also be equally applicable for any
marketplace including e-commerce or any platform where
consumers and sellers connect with each other

3. Taxi Aggregators

4. Major Players
Hailo
Easy
Lyft
Uber

5. Solving a problem that
impacts millions of people
Global issue of finding cars at the right place, on the right time

6. Uber Valuation
Recently raised $12.5 billion at an implied valuation of $66 billion

7. Uber Got it Right !
Launched in 2010 in San Francisco, a city of tech
savvy people
Sponsored tech events and provided free rides to
attendees
The first drivers on the platform came through cold
calling
Early adopters became advocates for Uber by
spreading word of mouth on blogs, social media and
every other way possible
Provided jobs to people out of work

8. Uber's Growth Engine
Intense
City­by­City
Launches
Word of
Mouth
Wow
Experience
Free Rides

9. Experimentations by Uber
On-demand Uber Ice Cream
On-demand roses for Valentine’s day
On-demand barbecue in Texas
UberCHOPPER helicopter rides to the Hamptons
Partnership with the NFL Players Association to
promote safe rides for NFL players

10. Behind The Scenes
Technology

11. How It Works
Step 1 : Request a cab
Step 2 : Matching
Step 3 : Ride
Step 4 : Payment & Rating

12. Key Partners
Customers
Drivers
Payment Processors
Map API Providers
Investors

13. The Uber iOS app uses the CoreLocation framework
to geo-locate a user’s device
Geo-location for the Android version of the Uber app
was implemented using Google’s Location APIs
Geo-Location

14. Point-to-point directions on a map are displayed
using MapKit for iOS app
Android routes and directions are made possible
with Google Maps Android API v2
Route

15. To implement push notifications in the iOS app, Uber
uses Apple Push Notifications Service, and Google
Cloud Messaging service (GCM) in the Android app
Notifications

16. Uber partnered with 'Braintree' to accept card payments
(PayPal bought Braintree in 2013 for $800 million)
Payments

17. Real time dispatch systems : Node.js & Redis
Business Logic : Python, MySQL and Mongo
Demand and supply prediction : Python
iPhone and Android Apps : Objective-C and Java
Coding

18. Business Model

19. Key Activities
Product Development and Management
Marketing & Customer Acquisition
Hiring Drivers
Managing Driver Payouts
Customer Support

20. Value Proposition
Customers :
Minimum Waiting Time
Lesser Prices Than Normal Taxi Fares
Cashless Ride
Can see the ETA and Track The Cab

21. Value Proposition
Drivers
Additional Source of Income
Flexible Working Schedule
Easy Payment Procedures

22. Cost Structure
Technological Infrastructure
Employee Salaries
Launch and Marketing Expenses

23. Revenue Structure
Car Rides on per km/miles basis
Surge Pricing
Variants (SUVs, VIP, Rideshare, Cargo etc.)

24. Features
Smooth Registration Process
Real Time Tracking
Auto Payment
Driver Profile and Rating
Accept or Reject Requests
Analytics and
Payment Tracking
Chat Functionality
Save favourite Address
Multi Language Support
Additional Payment
Gateways
Advance Booking
Referral Codes
Must Have Good to Have

25. FAQs
How much does an app like Uber cost?

26. The business model
Features
Platform considered for the development
The ans. depends on following points

27. Which platform should I choose to build a taxi app?
FAQs

28. iOS Android

29. How does the development process work?
FAQs

30. Our Process
Analysis Wireframes UX Design Development
TestingDeployment
Virality

31. What are the opportunities
for startups ?
Few ways to differentiate yourself from other players

32. Reduced waiting time

33. Availability for users to choose drivers

34. Cheaper surge rates

35. More transparency in user's data handling

36. Reservation Functionality

37. Safety

38. Thank You !
Have a great ride...

39. SUCCESSFULLY WORKED WITH 200+ APPS
A NYC BASED APP AND
WEB DEVELOPMENT STUDIO

40. ABOUT THE SPEAKER
AYUSH JAIN
CEO & CO-FOUNDER
CALL ME: +1 408 786 5974
EMAIL ME: AYUSH.JAIN@MINDBOWSER.COM
VISIT US@ WWW.MINDBOWSER.COM