This document details the success of Dialog Axiata's developer ecosystem, highlighting key achievements, challenges, and future plans in app development and community engagement. It outlines critical success factors such as simplicity, minimal entry barriers, and partnerships with technology vendors. The document also features notable outcomes from events like TADHack Sri Lanka, where developers have successfully launched applications.

1. Dialog's Developer Ecosystem
Success Story with
hSenid Mobile

2. Dinesh Saparamadu
CEO – hSenid Mobile
Venura Mendis
Head of Product Service Innovation
Dialog Axiata

3. TAD Summit 2014
Venura Mendis
Dialog Axiata Plc

5. The Products
All Our Infrastructure as APIs

6. The Products
Current Patterns
Contact Services
(scheduled alerts)
Alerts Voting
Road Map
call
Click to Call Call Me
A new application
in minutes..
webRTC

7. Growth of the Platform
2012 2013 2014

8. Community Engagement

9. CP Promotional Material

10. Marketing Governance
• Clear Brand guideline published
• Community self - enforced
• Promotional prizes selection and validation
• ATL Campaign verification
• Zero tolerance
Challenges & Learning’s

11. Challenges & Learning’s
Quality and Consistency
• Platform Analytics
– Percentage un-registrations
– Traffic or messages delivered
– Irregular growth
• Random checks
• Customer service complaints

12. Customer Service
Challenges & Learning’s
• Marketing guide lines
– 3rd party CP contact channels
• Educating Dialog frontline and CP
• Service de-activations and CP information

13. Ideamart Roadmap
IVR
Porting Apps
M2M

14. hSenidMobile

15. WebRTC Demo Video

16. Critical
Success
Factors

17. 1
Simplicity
Self Service
Segmented Target Market
Developers and Non-Developers
One Click Agreements

18. Free Hosting Space
Quick Settlements
Payments Transferred in 10 Days
Out of the Box Advertising
2
Minimum
Entry Barriers

19. 3
Community
Engagement
Business & Tech
Engagements
Close Partnership
between Telco & Vendor
Link to Angel Investor
Communities

20. Supply Chain
Management
Digital Irrigation
Automation
Cellular M2M EHRM
Shuttle
Management
Donations to
Charity
App
Successes
App Highlight Videos

21. Developer Testimonial Time

22. TADHack Sri Lanka

23. TADHack Sri Lanka
220 15
Registered
Developers
Created and
Deployed Apps

24. TADHack Sri Lanka
Dialog awarded the fastest
revenue achiever a Marketing
Budget of Rs 500,000
Extrogene’s App Offer Hut won
the award by hitting
Rs 50,000 revenue in less
than a month

25. Developers can use TAP Charms
Taking 1000s of developers’ apps global
with hSenid Mobile’s TAP deployments

26. Come Visit Us!
@ hSenid Mobile Stall
Get a free copy of Watch Demo
TAP Booklet
View App
Successes

27. Thank You
www.hSenidMobile.com