The document discusses strategies for idea generation focused on innovative practices, emphasizing the importance of listening to customers and utilizing feedback from lead users. It highlights empathetic design as a technique to observe and analyze user interactions with products, leading to potential innovations. Additionally, it outlines how management can foster a culture of innovation through rewards, hiring practices, and encouraging idea exchange.

1. Idea Generation
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2. Creative, Innovation,Value

5. New Knowledge
• Radical innovation
• Problem? .... Time Span!

6. Tapping the Ideas of
Customer
• Customers are an evergreen source of
innovative ideas if salespeople, service
people, R&D workers LISTEN to what
they say

7. “Its a great device, and i’d use it more often if it would fit in
my briefcase... (Idea? : make the device smaller)

8. “It takes too long to prepare and bake a regular pizza!”

15. Learn from Lead Users
• Lead users are companies and individual,
customer and noncustomers - whose
needs are far ahead of market trends

16. Low Productivity?

18. “Empathetic Design”
Empathetic Design is an idea-generating technique whereby
innovators observe how people use existing products and
services in their own environment.

19. Empathetic Design
• Observe
• Capture Data
• Reflect and Analyze
• Brainstorm
• Develop solution Prototypes

20. Tips on where to look
for Innovative Ideas

21. New Technology

22. Demographic Change

23. Market Change

24. Unexpected occurrences

25. How Management Can
encourage Idea
• Rewards
• Climate of Innovation
• Hire innovative People
• Encourage the cross pollination of ideas

27. Case Study