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Idea Generation
      and
  Development
   Mark Melnykowycz
Basic Points

• Where do we get new ideas?
• Brain storming, organizational tools
• Art + Science = ?
• The Doors of project management
Where do new ideas come from?

• Combine things that don’t
  go together
• Create Analogies
Retro Ideas
         Reinterpret the past to define the future

But, isn’t it just...
                   Mail
                          Email
                                  SMS
  Wiki                                  Twitter
     mixxt
                                                  Facebook
        Amazee
Mind Body Duality
• Where do good ideas come
  from?
• Active Body Active Mind?
• Mens Sana in Corpore Sano
Environment


              Inspiration
Avoiding Cliches?
Cars must have wheels   Airplanes need wings
Mind Mapping
                    Outline via text
                     and visually




View and organize
   ideas easily
Art = Science?

What is Art?
               How do we define
                  Science?


Patterns

               Symmetry
Arience?
  Science and Art use the same thinking tools


Art is the expression     Science, the boundaries
of what is boundless         of what is known

   Express the vision in your head within the
       boundaries of your environment
       Change the boundaries when the
       vision doesn’t fit the environment
Doors Theory of Project
          Management


                               B
 A            Infinite



             The Doors
Known                     Unknown

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Idea Generation and Development

  • 1. Idea Generation and Development Mark Melnykowycz
  • 2. Basic Points • Where do we get new ideas? • Brain storming, organizational tools • Art + Science = ? • The Doors of project management
  • 3. Where do new ideas come from? • Combine things that don’t go together • Create Analogies
  • 4. Retro Ideas Reinterpret the past to define the future But, isn’t it just... Mail Email SMS Wiki Twitter mixxt Facebook Amazee
  • 5. Mind Body Duality • Where do good ideas come from? • Active Body Active Mind? • Mens Sana in Corpore Sano Environment Inspiration
  • 6. Avoiding Cliches? Cars must have wheels Airplanes need wings
  • 7. Mind Mapping Outline via text and visually View and organize ideas easily
  • 8. Art = Science? What is Art? How do we define Science? Patterns Symmetry
  • 9.
  • 10.
  • 11. Arience? Science and Art use the same thinking tools Art is the expression Science, the boundaries of what is boundless of what is known Express the vision in your head within the boundaries of your environment Change the boundaries when the vision doesn’t fit the environment
  • 12. Doors Theory of Project Management B A Infinite The Doors Known Unknown