1. Creativity is a set of behaviors that can be learned rather than innate talents. Behaviors are specific actions that can be observed, unlike attributes which are interpretations. 2. Selling approaches could be reimagined by reversing common assumptions, like not having chefs cook food at a restaurant or eliminating physical locations. 3. It takes around two months to form a new habit, which occurs in predictable contexts. The W.O.O.P method can help design habits by identifying wishes, outcomes, obstacles, and plans.

2. psykologifabriken.se/traning

3. customers

4. customers

5. 10 000 timmar av träning gör dig inte till expert
= 10 000 timmar av träning gör dig inte till expert

7. Goals:
- Get a new perspective on creativity and what you can do to become more
creative
- Generate ideas on new ways of selling, outside of your area of expertise

8. The creativity challenge

9. Agenda
1. About creativity
2. sellING in new ways
3. creative habits

10. dagens upplägg
1. Vad är kreativitet?
2. vänd på antagandet
3. Att skapa kreativa vanor
Agenda
1. About creativity
2. sellING in new ways
3. creative habits

11. ”If I tried to understand my creative process I would probably ruin it”
”Inspiration isn’t something I can control”

12. ”A genius can only be recognized by another genius!”
”There are only a few geniuses!”

13. Creativity is behaviors

14. ”The research is conclusive:
Creativity is a set of behaviors that you
can learn to do better, successful
creativity is about 80 percent learned”
Keith Sawyer, Washington university in St: Louis

15. A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing

16. Double check
Get opinions from others
Practice
and prepare
Iterate and improve
Gather a lot of facts
CarefulATTRIBUTE
BEHAVIOR

17. Have lunch with a
customer
Attend business seminar
Practice
and prepare
Ask a co-worker for
advice
Create leads list
Sales-drivenATTRIBUTE
BEHAVIOR

18. Read an article on a
subject you know
nothing about Present an idea for a
co-worker
Ask for feedback
Save an idea
Build on others ideas
Creative
ATTRIBUTE
BEHAVIOR

19. The importance of valuing creativity
”I see myself as a person who is good at being creative”
”To be creative is something I value a lot”

20. Start collecting creative behaviors
Worksheet
A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing

21. Ask a collegue for feedback
Worksheet
Get inspired by an unexpected source
Attend a seminar on a subject
you know very little about

22. 1. Creativty is something you do, not something you are
2. Behaviors are something specific and that’s not an
interpretation of what a person does
3. Attributes are a set of specific behaviors
SUMMARY

23. Agenda
1. About creativity
2. sellING in new ways
3. creative habits

24. Cellphone
Nokia
Finland
Moomintroll
Negative
result
Rubber boots
Neural networks

28. Dj for Ipad, var detta det bästa alternativet?

29. 1. To keep papers in place
2. As a ring
3. As a hook to catch fish with
4. As a miniture belt for your pants
5. As an instrument to measure tidewater
6. As an instrument to reach dust in very narrow places
7. To stir a drink
8. To make a fortune if you sell it to someone who never seen
anything similar before
9. As a TV antenna
10. As a conductor pin if the orchestra can see well enough
Different uses of a red paperclip

30. Selling in new ways
Goal: Ideas on how to sell differently at Mercer

31. A restaurant
...have chefs who cook the food
...in a specific location
...and have menus that you choose
your food from

32. A restaurant that doesn’t have chefs
who cook the food

34. A restaurant that doesn’t have
a specific location

36. A restaurant that doesn’t have menus
you choose your food from

38. 1. Write down three assumptions about selling at Mercer
2. Reverse you assumption and generate ideas based
on the reversed assumption
Goal: Ideas on how to sell differently at Mercer
Worksheet

39. WorksheetMostly through calls and emails
Towards companies with more than 50 employees
Takes three months to close a deal

40. 1. Our memories are sorted in networks
2. Sometimes our brain can create barriers for our creativity
3. Strict limitations will help you create new associations
SUMMARY

41. Agenda
1. About creativity
2. sellING in new ways
3. creative habits

42. You won’t become more creative by attending
a lecture, you learn creativity from your experiences

43. How long does it take to form a habit?

44. How long to form a long term habit?

45. Habits always occur in specific contexts

46. W.O.O.P — how to create habits

47. Wish: What habit do you want to form?
Outcome: What will this result in?
Obstacle: What could stop you from forming the habit?
Plan: Create a plan, if X then Y

48. Generate new leads
Increased sales
Lack of time, stress, lack of information
Hear about an interesting company
search on for them on
Linkedin and save that page
Worksheet

49. 1. It takes 66 days to form a habit
2. Habits occur in specific contexts
3. Create a plan for your new habit
SUMMARY

50. niklas@psykologifabriken.se
twitter.com/laninge

51. @livetifabriken/psykologifabriken
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