The document outlines a framework for conceptualizing and planning ICT projects aimed at social change, emphasizing the importance of defining goals, assessing existing resources, and identifying the target audience's demographics and psychographics. It includes key steps such as resource determination, training needs, budgeting, and risk assessment in project planning. Additionally, it discusses the creation of social campaigns and the role of various online platforms in promoting social responsibility and digital citizenship.

1. ICT Projects for Social
Awareness

5. Conceptualizing and Planning ICT Projects for
Social change
The main purpose of an ICT project in the bigger picture is to
offer a facility for easy dissemination of information, a platform for
volunteers and the leaders of the organization.

6. What Should Be Included in the Plan?
a. Define key individuals.
b. Summarize the general goals and direction of the organization.
c. Summary of the existing ICT facility.
d. List the concerns and issues of the current situation of the
organization.
e. Classify the type of ICT service that the group will develop.
f. Determine the resources needed before starting the project.

7. What Should Be Included in the Plan?
g. Include the training and support needed.
h. Prepare procurement documents and lists.
i. Consider the proposed budget
j. Prepare a summary of activity schedule and budget.
k. Identify the risks associated with the activities and contingencies.
l. Have a general integration of the plan.

8. Demographics
Described as factual information that is gathered from users of the ICT
application. It can be categorized into different labels such as age,
gender, income, religion, and profession. Demographics is used to learn
the characteristics of the target audience and the key features that the
designer or publisher of the application can capitalize on to effectively
design the application.

9. Psychographics
Psychographic information is described as noncountable information
from people such as interests, opinions, and insights.

11. Group activity
a. Create a social campaign related with your chosen track.
b. Choose a topic or goals
c. Identify you resources (support, money, time, platform, etc.)
d. Target Audience
e. Create Action Plans for the Campaign:

12. POINTERS TO REVIEW in EMPOWERMENT
TECHNOLOGIES
• Types of Online Platform
• Multimedia
• Online Participation
• ICT for Social Responsibility
- ICT4D (ICT for Development)
- Digital Citizenship
- The Power of Social Media
• ICT Projects for Social Awareness
- ICT Project Planning
- Demographics and Psychographics
- Procedure in Creating a Social Media Campaign