This document discusses media and information literacy, responsible use of media and information, digital footprints, digital content, and online source credibility. It emphasizes that with increasing technology, content creation has become easier. However, some information shared online can be unverified or false and should not be spread. It also stresses the importance of being aware that digital footprints are publicly visible records that must be managed carefully, as they can impact jobs and relationships. Proper research, citation of sources, and respecting copyrights are seen as hallmarks of responsible online behavior.

1. Learning Competencies:
Editorializes the value of being a media and information literate individual
Identifies characteristics /describes a responsible uses and competent
producers of media and information.
Media and Information Literacy (Media
Literacy, Information Literacy and
Technology Literacy

2. Producing Media and Information
Consumption and delivery are part of the common definitions used by
several authors about Media and Information. Now all definition of
media and information include production, because of the notion that
the majority of the audience are receivers of messages and not
creators of messages.
According to Livingstone (2004), content creation is easier than ever,
because same technology can be easily used for sending and
receiving.
According to Beeson (2005), it is recognized that the Web began to
develop as a global forum for conversations and we witness an
explosive growth of online publishing, with an increasing number of
writers. 1

3. Responsible Use of Media and Information
With the explosive growth of publishers online, there are publishers
who create and share information that are unverified and incomplete.
These are types of information that we should not be sharing online
because these cause confusion online. This type of information
includes hoax, satirical news, and false news and information.
Sharing your address, contact number and bank account number is
risky and should be avoided to protect yourself online from harm and
identity theft.
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4. Possible Consequences for Misbehaving Online
Suspension of Job – whenever you’re carrying your company you may
be suspended or worst you may lose your job.
Deletion of account – if the entirety of the account is against the terms
and regulations of the social site, your account will be completely
deleted.
Online Harassment – unfavorable behavior online may lead to online
harassment.
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5. Irresponsible Behavior Online
 Making derogatory comments about individuals or
organizations
 Sharing confidential information about others
 Sharing sexually explicit, racist, homophobic or inflammatory
material
 Flaming or trolling – deliberately provoking arguments
 Making allegations about others
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6. Digital Footprints
A digital footprint is the data trail left by an individual’s interactions
online; thus, this data is a public record and can be accessed by
anyone for whatever purpose.
A digital footprint is a public record of:
 What you said
 What was said about you
 What you liked, retweeted or shared
 Where you are or have been
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7. Digital Footprints
Also, there are less public information, but something that
everybody should be aware of. These includes the
following:
 What you’ve clicked on
 What you’ve searched for
 Your IP (Internet Protocol) address
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8. Digital Footprints
Digital footprints are often used for marketing purposes – creating new
marketing strategies – because these information are able to support
the plans created by the marketing people.
Verification of a Job Applicant’s profile. Information online are used by
the Human Resource personnel to further authenticate the information
relayed by the applicants.
Since these type of information are easily accessed, it also makes it
easy for anybody to impersonate or commit fraud using someone else’s
personal information.
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9. Digital Content
Digital content are products that are available in digital form
meaning these are found online. This may include music,
information and images that are readily available for
download or distribution on online media.
Digital content is anything published online. If you are on the
internet, most likely you are looking at, watching, or listening
to a piece of digital content according to Mullan (2011).
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10. Digital Content
Digital content has the following purpose:
To entertain – having a strong emotional appeal to an audience
To educate – to let the audience know about the products or
services
To persuade – slightly more emotionally charged; content that
changes the mind of the consumers
To convert – content that triggers the decision-making process of
the brain
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11. Types of Digital Media
There are three types of digital media:
 Paid Media – closely associated with advertising and is the most
traditional type of digital media
 Earned Media – referred to as online word of mouth
 Owned Media – any media that is controlled directly by you
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12. Content Creation
Creating content online has some similarities in developing your speech. You
need to know your audience to whom you targeted to send the message across.
Their general age, gender, education level, religion, and culture are some of the
things you need to consider in your audience.
The audience plays a vital role in content creation. Research helps the content
producer determine the kind of approach you are going to apply on your content
and the channel which you are going to use to publish your content.
Research helps you find out what is the most shared content for your audience.
This will also help you look for popular and current subjects that is relevant to
the kind of message you will convey according to Pring (2012).
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13. Online Source’s Credibility
According to the University of Wisconsin in USA, there are six ways to tell if a website is credible:
Author. Information on the internet with a listed author is an indication of a credible site.
Date. Date of any research information is important, including information found on the internet. It
allows readers to know if the information is recent enough.
Sources. Books and scholarly articles should cite the source of the information presented.
Domain. Domains such as .com, .org, and .net can be used by any individual. The domain .edu is for
colleges and universities, while .gov for a government website. Be careful with .org because this is
usually used by non-profit organizations which may have an agenda online.
Site Design. This can be very subjective. A well-design site can be an indication of more reliable
information.
Writing Style. Poor spelling and grammar are an indication that the site may not be credible.
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14. Online Source’s Credibility
The internet can be a hotbed of inaccurate information. Look for the
creator or writer of the website or article in particular. If you find
that it is written by an expert in the field or that site is published by
a major association, then the information is accurate according to
McCormick.
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15. Citing Sources
According to MIT Libraries, it is important to cite sources you used in
your research for several reasons:
 To show your reader you’ve done proper research by listing sources
you used to get your information
 To be a responsible scholar by giving credit to other researchers and
acknowledging their ideas
 To avoid plagiarism by quoting words and ideas used by other
authors
 To allow your reader to track down the sources you used by citing
them accurately in your paper
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16. Copyrights
According to the Intellectual Property Code, copyright is the
legal protection to the owner of the rights in an original work.
Original work refers to every production in the literary,
scientific, and artistic domain which includes books, films,
paintings, photographs.
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17. On Your Mark
Answer the following questions on your notebook
1.In the communication process, what has been considered as
the easiest component because of the advent of technology?
2.With the growth of online publication, there is also an
increasing number of ____?
3.With the explosive growth of publisher, what information
should we not share online?
4.What are the possible consequences for behaving
irresponsibly online?
5.In what ways are digital footprints used by other individuals?

18. credits:
QuexBook (via Google Playstore)