This document discusses the use of information and communication technologies (ICT) for advocacy and development communication. It notes that ICT for development, or ICT4D, uses ICT to benefit less fortunate groups and enable societal progress. Key factors for successful ICT4D projects are community support, utilizing ICT platforms, and targeting issues like poverty, education, healthcare or governance. The document then provides examples from Philippine history where social media and ICT helped enable non-violent social movements, including People Power revolutions in 1986 and 2001, as well as the 2013 Million People March protest.

1. ICT and SOCIAL
RESPONSIBILITY
ICT for Advocacy and Developmental Communication
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2. ICT for development or ICT4D is the use of
information and communications technology in
the field of international, socioeconomic
development, and human rights. It uses ICT for
the welfare of less fortunate individuals, enabling
the development of society.
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3. Factors for the success of ICT4D
1. Community- support group
2. Facility – utilization of ICT platforms
3. Target of the Advocacy – poverty, education,
care, or governance.
The aim is to bridge the community with the
ICT to the marginalized group or target group.
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4. Think about this:
There are a number of ways in helping less
privileged groups. As the saying goes, “If there is
a will, there is a way.”
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5. Reflect Upon (Write your answer on your notebook)
Are there instances when
you used social media and
ICT to help someone? How
did you accomplish the task?
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14. Reflect Upon
What were the instances
when you used social media
for an activity? How did it
turn out?
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15. The Power of Social Media
Communication improvement and development has been
continuously evolving. Smartphones, supercomputers and faster
Internet connections paved way for more accessible and available
Web applications. Mobile phones and social media are now
everyday norms. Issues and posts shared in social media Web site
can reach millions of users within a shorter period of time. Crimes
and images of missing people are posted on social media. Some
even share posts about other people doing good deeds that are
often unnoticed.
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16. People Power I (EDSA 1)
• First time that the power
of communication and the
power of citizens were
used in the Philippines. At
that time Cardinal Sin used
broadcast radio to send
information to the citizens.
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The People Power Revolution (also known as the EDSA Revolution, the Philippine Revolution of
1986, EDSA 1986, EDSA I and EDSA People Power) was a series of popular demonstrations in
the Philippines, mostly in Metro Manila from February 22–25, 1986. There was a sustained campaign
of civil resistance against regime violence and alleged electoral fraud. The nonviolent revolution led to
the departure of Ferdinand Marcos, the end of his 21-year presidential rule, and the restoration
of democracy in the Philippines.[4]

17. People Power II (EDSA Dos)
• The popularity of mobile
phones enabled group
texts and chain texts that
helped spread the
information more quickly.
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People Power II happened on 17 – 20 January 2001, the use of
mobilephones helped pave the way for the spreading of information
among users

18. Million People March
• The so-called Million People March at Luneta
was the first of a series of protests in the
Philippines calling for the total abolition of
the Pork Barrel fund, triggered by public
anger over the Priority Development
Assistance Fund scam. Initial calls circulated
through social media (mainly on Facebook
and Twitter) to convene a protest on August
26, 2013 at Luneta Park in Manila as well as
other cities nationwide and overseas. Some
media commentators consider this as the first
ever massive rally in the Philippines called
and organised mostly through social media
channels.
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19. • The freedom you are enjoying today is a result of the huge effort
of many individuals. It is your responsibility to maintain this
freedom and be responsible in exercising this freedom.
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20. References
• https://prezi.com/ckhn8oaztcp8/digital-citizenship-and-the-filipino-
people/
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