This document discusses types of advertising and methods of using information and communication technology (ICT) in advertising. It explains three main types of advertising: product advertising, business advertising, and service advertising. It then describes various ICT-based methods for advertising, including websites, online directories, multimedia presentations, flyers, and posters. The document concludes by providing a task to create an advertising plan and presentation for different scenarios.

1. Guess what the advert is for

2. Use of ICT in Advertising By the end of this presentation you should be able to answer the following questions: Explain 3 types of advertising Describe the use of ICT in advertising

3. Advertising To promote products or services Advertising companies are expensive Methods of advertising: Billboards Cinema advertising Flyers Magazine Newspapers Posters Radio Video games Web

4. 3 Types of advertising Product advertising Business advertising Service advertising

5. Product advertising For a single product e.g. model of car (but not range of cars) Advertising principles: Identify target audience of the product Identify advertising campaign to appeal to that target audience Identify media (one or many) to use that will reach the target audience

6. Business advertising To make a business famous (this will make money to advertise itself) To make the company name familiar (not a product) Same principles: Identify target audience for the business Identify advertising campaign to appeal to that target audience Identify media (one or many) to use that will reach the target audience

7. Service Advertising This advertises services and NOT goods Examples of service industries: Insurance Government Tourism Banking Education Social services Same principles as before, however the service may not spend the same amount of money as a business Tend to use TV to reach to a wider audience as they tend to appeal to a wide target audience if not everyone!

8. Advertising and House style What is house style? Why is it important for a company to have a house style?

9. Corporate house style What is it: way of recognising the company trade mark/symbol/branding/unique style Can include: logo colour scheme font style paragraph style page layout page formatting pre-defined styles for bullets How used: letter heads business cards advertising websites/web pages company vehicles fax/email (letter head/e-signature) packaging/staff uniforms

10. House style example (Corporate housestyle)

11. Methods of advertising using ICT Websites: your own and other people’s Online directories Multimedia presentations Flyers Posters

12. Websites This is a recent development Tends to be cheap Advertising is national and International Company own website and other people’s websites A web designer is employed to create the website, who can be expensive

13. Equipment used to build a website Hardware Scanners: used to input photos Microphones: used to input voice, maybe over a presentation/video Video cameras: to upload videos Digital cameras: to upload photos Software Web authoring software e.g. FrontPage, Dreamweaver Photo-editing software e.g. PhotoShop Animation software e.g. Flash

14. What are the features of a good website? Range of multimedia: sound, animation, text, images, video Easy to navigate Hyperlinks to other pages and sites Name of company Company logo Company House style Easy to find Contact details Ensure that the company appears in the top 10 list when searched for using a search engine

15. Advertising on other people’s websites Cheaper but there is a fee to the other person for allowing your banner/pop-up Web banner: this like an online flyer/poster

16. Pop Up & Pop Up Under Pop-Up: this is when a small window appears on top of the webpage Advantage of a Pop-Up : Immediately grabs the users attention Disadvantage of a Pop-Up : Web browsers are more likely to block pop-ups and customer may not like pop-ups and not use the company for this reason Pop-Up Under: this is a small window that appears under the webpage, so the user only notices it when they close the webpage. Advantage of Pop-Up Under: Do not get blocked and do not annoy customers as much

17. Online directory Directories for business and service providers Placed alphabetical order Placed in a business/service section Example: www.yell.com

18. Multimedia Presentations Incorporated in websites Used on purpose-built displays and put in different locations Examples: placed in malls, airports Advantages: screens are on all the time in the mall, user can not switch off or control the presentation, quick and easy to update This method is on the increase!

19. Flyers Usually a single page leaflet Usually to advertise LOCALLY for example: restaurant, event, service, party at a club/bar Usually used by small businesses/individuals Cheap, quick and can be made using your own PC, DTP software and Printer

20. Poster Normally A1 in size Can be made on own PC using DTP, Presentation or Photo-editing software Used by small to larger national organisations Billboards – are much bigger! Need to use special printer services due to size Used by small to larger national organisations

21. Task: Produce an advertising plan Scenario: You are the advertising manager for: A new model of Mobile phone by Nokia A new business that is going to sell fashion trainers Vietnam Government tourist office A new model of laptop by Sony A new bank that hopes to compete with Sacombank Vietnam’s first car company

22. TASK: Discuss and produce a 5/6 slide presentation that covers the following: Type of advertising Target audience Compare advertising media that could be used and choose the most suitable Ideas for the advert