This document discusses marketing tools, demographics, and targets. Marketing tools are used to promote products and can include text, banners, emails, and screenshots. Demographics refer to sections of a population that share characteristics like age, gender, race, or culture. Targets are specific groups of potential customers identified as having needs a product or service could fulfill. Examples given include cellphones with better connectivity or computers with larger processors. The document also provides pros and cons of different marketing technologies like smartphones, websites, and video as well as search engines and advertising.
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Jenkins/Jmeter Configuration - Colombo Performance Test Meetup - 2016 Aprilnmadusanka
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Jenkins/Jmeter Configuration - Colombo Performance Test Meetup - 2016 Aprilnmadusanka
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Kindergarten students are learning about the importance of illustrations in children's books. After listening to the story No David! by David Shannon, students tried very hard to think of things they had done that got them in trouble. We created our own book.
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Kindergarten students are learning about the importance of illustrations in children's books. After listening to the story No David! by David Shannon, students tried very hard to think of things they had done that got them in trouble. We created our own book.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
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The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. What is a marketing tool?
These are tools that help you promote a
product.
Examples:
Specific text
Banners
Emails
Screenshots
3. What is a demographic?
A demographic is a section of a population
that share common characteristics.
Examples:
Age
Gender
Race
Culture
4.
5. What is a target?
A specific group of potential customers
that have been identified and have needs
or problems that your products or services
can solve.
Examples:
Cellphone with better connectivity
Computer with a larger processor
Service to handle staffing requirements
9. Smart Phone
PROS CONS
Convenience Distraction
Connection Battery life
Easy to learn and use Open source = more risk
Wide variety of selections Higher phone bill
Track spending effectively Retailers may not adopt technology
No coupons needed Easier to spend money
10. Websites
PROS CONS
Can build one for free Able to tell when it’s free
Can build yourself Can lack unique appearance
Accurately reflects brand Better sites can be expensive
Easily maintained Changes may take time
You are in complete control Server connection is expensive
Unlimited flexibility Reputation is made/broken quickly
11. Video
PROS CONS
Create unique appearance Requires more preparation
Appeals to different audience Takes time to edit and upload
Visual rather than verbal Not optimal for search engines
Can be more personal Not suitable for all topics
Reaches different online channels Not everyone likes video
14. Search Engines
PROS CONS
Easy to use Very competitive
Fast Uncertain future
Accurate and precise Strict guidelines
Huge search volume Takes time to build reputation
Target different devices Advertisement links can be pricey
Ads go live fast User learns to ignore areas of page
19. Summary
In the same way that race cars are
covered from bumper to bumper in
sponsorship and advertising dollars, we
too are used as a marketing tool.
By adopting the newest iPhone or
following the latest Twitter trend we are
advertising to any one that comes into
contact with us.
20. References
Brogan, C. (2008, November 12). If I Started Today. Retrieved from:
http://www.chrisbrogan.com/if-i-started-today/.
Lucich, M. (2012, January). The Best Life Quotes. Retrieved from:
http://thebestlifequotes.com/1439/1439/3/.
Nachison, A. (2012, January). 101 Awesome Marketing Quotes. Retrieved from:
http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes.
Sacks, D. (2010, November 17). The Future of Advertising. Retrieved from:
http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html.
Scott, D. (2011). The New Rules of Marketing and PR. (3rd ed.). Hoboken (NJ): John Wiley & Sons Inc.
