Amul is a dairy cooperative in India owned by millions of milk producers. It produces dairy products including ice cream and markets them nationally and internationally. Amul follows a unique cooperative business model where it collects milk directly from farmers and converts it into branded products. It has a large market share in India and spends only 1% of revenue on promotions, relying on the iconic Amul girl advertisements. Amul aims to expand further in India and internationally by targeting Indian communities abroad and introducing new products.