Selecta ice cream's target market is kids who want to enjoy food. While competitors focus on creaminess, Selecta differentiates by offering multiple flavors in one tub. The ice cream market size is estimated at P7 billion. Selecta uses TV, events, and experiences to promote its brand nationwide. It prices its products at par with competitors and pursues a differentiation strategy through innovative flavors to target kids.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
If you are a friendly person and like seeing new people, opening an ice cream parlor might be a good choice for you. An ice cream parlor is one of those rare places which is frequented by people from all age groups.
We all know that people love ice cream. So much so that it has become a 66.64 bn dollar industry in the US and is continuing its sweet journey to the top even now.
Does the prospect of having an ice cream parlor sound delightful yet? If it does, you might need just one more thing before getting started. A business plan.
A business plan can save you from a million worries and make running your ice cream parlor a smoother process.
And if you are ready to spread good cheer through your ice cream parlor, read on to find out how to write an ice cream parlor business plan.
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
Consumer perception on Nutella
The study is an empirical study based on the survey method and the data is collected with the help of questionnaire. The study is Descriptive research where the data is collected by non-random sampling method.
If you are a friendly person and like seeing new people, opening an ice cream parlor might be a good choice for you. An ice cream parlor is one of those rare places which is frequented by people from all age groups.
We all know that people love ice cream. So much so that it has become a 66.64 bn dollar industry in the US and is continuing its sweet journey to the top even now.
Does the prospect of having an ice cream parlor sound delightful yet? If it does, you might need just one more thing before getting started. A business plan.
A business plan can save you from a million worries and make running your ice cream parlor a smoother process.
And if you are ready to spread good cheer through your ice cream parlor, read on to find out how to write an ice cream parlor business plan.
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
Consumer perception on Nutella
The study is an empirical study based on the survey method and the data is collected with the help of questionnaire. The study is Descriptive research where the data is collected by non-random sampling method.
Micro Market Analysis - White Hat & Red MangoLoewen Kho
A report on Micro-Market Analysis through observation of two establishments in the same market segment
by Loewen Kho, Mark Bacalla, Aurelin Castrence-Fernando, Carlito Galamlam Jr, Mark Bacalla, Stephen Condino
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
9. Selecta is a market leader by differentiation Selecta 3-in-1+1 Magnolia Price vs. Age Matrix Selecta gold series Cornetto Other Selecta Nestle Drumstick Nestle Trio Price/ Age Matrix 0-14 yrs 15-21 yrs 22-49 yrs 50yrs up High price Low Price
10. Selecta ice cream’s positioning is shown in this competitive map Positioning vs. Brand Matrix
11.
12.
13. 5b. Industry data indicates total market size is Php8.75bn Ice cream sales in the Philippines were expected to grow by 2.8% in 2009 to PHP8.75bn (US$195.4m). Volumes were forecast to inch up 0.7% to 64m litres. Source: http://www.just-food.com/analysis/just-the-facts-ice-cream-in-the-philippines_id110524.aspx
14. 5c. Consumer data indicates total market size is Php6.5B Ice cream consumption: - 25% of Filipinos buy ice cream thrice a year - 92M Filipinos x 25% x 3 x Php95 =P6.5 billion Source: Manila Bulletin, May 6, 2009
![5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)