Benchmarking of Vanilla Ice Creams (Ingredient, Nutritional Stats Comaprison, Sensory Evaluation etc)

1. BENCHMARKING OF
VANILLA ICE CREAMS
Khushbu Dahiya
Kiran Meena
Kirti B Gaikwad
Deepu R Unnithan

2. ICE CREAM
Definition:
It is a frozen food made from a mixture of dairy
ingredients containing at least 10% milk fat,
before the addition of bulky ingredients, and must
weigh a minimum of 4.5 to the gallon
Vanilla Flavour
Vanilla has the characteristic of producing a very
pleasing and palatable aroma and flavour in a food
like the ice cream. 75% of all ice creams contain
vanilla.

3. STANDARD NUTRITIONAL VALUES
The general nutritional values of ice cream is given below. Percent daily values are based on 2000
calorie diet. Nutritional values are based on USDA nutrient database SR18
Nutritional Facts 66 g (1/2 cup)
Calories 145
Total Fat 7.92 g
Cholesterol 32 mg
Sodium 58 mg
Potassium 143 mg
Total Carbohydrates
Dietary Fibre
Sugars
16.99 g
0.5 g
15.28 g
Protein 2.52 g
Vitamin A 6 %
Vitamin C 1 %
Calcium 9 %
Iron 0

4. VADILAL Industries Limited
“Happinezz Ka Swaad”
From a small outlet in Ahmedabad over 80 years back,
Vadilal Industries Ltd has today emerged as India’s
second largest ice cream player. The company is also
one of the largest processed food players in India with
significant exports of frozen vegetables and ready to
eat snacks, curries and breads. Established in 1907.

5. VADILAL ICE CREAM
Product Name: Super Vanilla
Description: Medium Fat Frozen Desert
Nutritional Facts 100 g
Energy 186 kcal
Protein 3.5 g
Total Carbohydrate 25 g
Added Sugar 14 g
Fat 8 g
Saturated Fat 5.6 g
Trans Fat 0 g

6. CREAMBELL
“Bells Of Joy”
Cream bell ice cream was formed in a technical
collaboration between ice cream major “Candia” of
France and the Jaipuria Group (R J Corp.). It is
produced by Devyani Food Industries Pvt. Ltd.
Cream bell is amongst the top 5 ice cream brands of
India.

7. Cream Bell
Product: Vanilla Ice Cream
Description: Medium Fat Frozen Desert
Nutritional Facts 100 g
Energy 280 kcal
Protein 3.8 g
Total Carbohydrate 23 g
Added Sugar 16.5 g
Fat 7 g

8. AMUL ICE CREAM
“Real Milk, Real Ice Cream”
Amul Ice Cream was launched on 10th March, 1996 in
Gujarat. The portfolio consisted of impulse products like
sticks, cones, cups as well as take home packs and
institutional/catering packs. It became the largest ice cream
maker in the country in 2001 and continues to be in top
position. Today the market share of Amul ice cream is 38%
share against the 9% market share of HLL, thus making it 4
times larger than its closest competitor

9. AMUL ICE CREAM
Product: Amul Ice Cream, Vanilla Flavour
Description: Made from fresh milk, no vegetable oil
Nutritional Facts 100 ml
Energy 115 kcal
Energy From Fat 64 kcal
Total Fat 7.1 g
Saturated Fat 4.9 g
Cholesterol 18.9 mg
Total Carbohydrate 10.7 g
Added Sugar 8.0 g
Protein 2.0 g
Calcium 95 mg

10. Queen Dairy
A Uttar Pradesh based local industry. Produces ice
creams and supplies in local market

11. Queen Dairy
Product: Vanilla Ice Cream
Description: Medium Fat Frozen Desert
Nutritional Facts 100 g
Energy 175 kcal
Protein 3.5 g
Total Carbohydrates 17.5 g
Fat 6 g
Calcium 150 mg

12. MOTHER DAIRY
• Mother Dairy, set up in 1974, is a wholly owned
subsidiary of the National Dairy Development Board
(NDDB) of India. It is the third largest ice cream
company after Amul and Kwality Wals

13. Mother Dairy
Product: Dietz Sugar Free Ice Cream-Natural
Vanilla
Description: Vanilla flavour frozen milk product
proprietary food (milk product)
Nutritional Facts 100 g
Energy 112 kcal
Protein 4.8 g
Fat 5.2 g
Carbohydrate 11.5 g
Sugar 0 g
Dietary Fibre 3 g
Calcium 185 mg

14. Haagen-Dazs
“Made Like No Other”
• An Ice cream brand established in New York in
1961. Häagen-Dazs ice cream holds the distinction
of being one of the few commercial ice cream
brands not to use stabilizers such as guar
gum, xanthan gum, or carageenan.

15. Haagen-Dazs
Product: Ice Cream – Vanilla
Description: Premium Medium Fat Frozen
Desert
Nutritional Facts 100 g
Energy 224 kcal
Protein 3.8 g
Fat 15.2 g
Saturated Fat 9.3 g
Trans Fat 0.8 g
Carbohydrates 18.1 g
Sugar 12.8 g
Sodium 55 mg

16. INGREDIENTS COMPARISON
Vadilal Queen
Dairy
Cream
Bell
Mother
Dairy
Haagen
Dazs
Amul
Water Y Y Y Y Y Y
Sugar Y Y Y Y Y Y
Milk Solids Y Y Y Y Y Y
Edibile Vegetable Oil Y Y Y N Y N
Liquid glucose Y Y N N N/A N/A
Maltodextrose Y N Y N N/A N/A
Emulsifiers &
Stabilizers
E471,E
412,E4
07,E46
6
E471,E
412,E4
07,E46
6
E471,E4
12,E407,
E466
E412,E410
,E466,E43
3,E407
Y Y
Oligofructose,
Fructose, Modified
Starch, Calcium
Caseinate, Sucralose
N N N Y N N

17. NUTRITIONAL STATS COMPARISON
Nutritional Fact Highest Lowest
Energy Cream Bell (280 kcal) Mother Dairy (112 kcal)
Protein Mother Dairy (4.8 g) Amul (2 g)
Total Carbohydrates Vadilal (25 g) Amul (10.1 g)
Added Sugar Cream Bell (16.5 g) Mother Dairy (0 g)
Fat Haagen Dazs(15.2 g) CreamBell (6 g)

18. Sensory & Price Evaluation
Vadilal Cream Bell Amul Queen
Dairy
Mother
Dairy
Haazen
Dazs
Flavour 3.5 2 4.5 1 4 4
Texture 4 3.5 4 1 4.5 3.5
Hardness
(Least hard)
3.5 2 4 4 4 4.5
Sweetness 4 4.5 3 4 3 3.5
After Taste 3.5 2 4.5 1 4 3
Meltability
(Easiest)
3 2.5 4 4 4 4
OVERALL 21.5 16.5 24 15 23.5 22.5
Vadilal Cream Bell Amul Queen
Dairy
Mother
Dairy Dietz
Haazen
Dazs
Price per
100ml
Rs.9.50 Rs.12.50 Rs.10.50 Rs.12.50 Rs.22 Rs.225

19. Market Share

20. VERDICT
Overall, people preferred Amul Ice Creams the
most followed by Mother Dairy, Haazen Dazs,
Vadilal and Cream Bell respectively, The local
ice cream brand Queen Dairy was least
preferred
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