This document provides an economic analysis of Arun Icecreams company. It summarizes that Arun Icecreams was established in 1970 and has since grown to become India's largest private dairy company. It details the founder, R.G. Chandramogan, his background of starting the company with 13,000 rupees, and how it has expanded. The document also briefly outlines the company's financial status, share details, reasons for success, and performs a SWOT analysis.

1. ECONOMIC ANALYSIS OF
Arun Icecreams
Presented
by
Vignesh.C
(1491054)
Stealth

2. INTRODUCTION & HISTORY
OF THE COMPANY
 Arun Icecream was established in the year 1970
under the name M/s.CHANDRAMOHAN & CO., for
the manufacture and sale of Ice Creams and Milk
and Dairy based Products .
 The business grew rapidly and the Firm's turnover
increased from Rs.1.00 lakh in 1970 to Rs.29.52
lakhs in the year 1986.
 In 1987, Mr. R.G. CHANDRAMOGAN allowed the
Company to register the Brand Name "ARUN
Icecream"

3.  The Company has changed its Name to HATSUN
MILK FOOD PRIVATE LIMITED and Certificate to
this effect was obtained from the Registrar of
Companies, Tamil Nadu, Madras on 07.08.95 and
subsequently converted into Public Limited
Company

5. FOUNDER OF ARUN-
ICECREAM
 R. G. Chandramogan is the chairman
and managing director of Hatsun Agro
Product Ltd, which is the manufacturer of
branded milk and ice cream and the
largest private dairy in India.

6.  His family sold some property for 13,000
rupees with which he started RG
Chandramogan & Co in 1970.
 In 1986, RG Chandramogan & Co the firm was
established as ‘Hatsun Agro Products Ltd’.
 His son C. Sathyan has been named executive
director of Hatson Agro since 2002
 He is one of the first generation of
entrepreneurs from Sivakasi.
 He is one among the 41 Indian Billionaires

7. WONDERS OF ARUN ICE
CREAM
 In just over four decades has become India's
largest private sector company in the Dairy
Industry.
 Dairy ingredients exported to 38 countries in the
American, Middle East and South East Asian
Markets
 Holds various Quality Standard Certifications
including the prestigious ISO 9001 & ISO 22000
 Producing and marketing a wide range of Dairy
Products – Dairy Whitener, Skimmed Milk Powder,
Agmark Certified Ghee, Butter, Cooking Butter,
Milk, Varieties of Curd, Paneer and Buttermilk
through the Brand Hatsun Milk & Milk Products.

8. PRODUCT PROFILE
ROYALS EXOTICS
DELIGHTSCUPS

9. PROMOTERS OF ARUN ICE-
CREAM
 Chairman & Managing Director
 Mr.R.G. Chandramogan
 Mr.K.S. Thanarajan
 Joint Managing Director
 Mr.C. Sathyan
 Executive Director

10. ORGANISATION CHART
CEOCEO
Director
HRM
Joint
Managing
Director
Executive
Director
Manager
Finance
Sub
Ordinates

11. FINANCIAL STATUS
 The company's sales have grown from INR
2127.30 lakhs in 1997-98 to INR
160470.90 lakhs in 2011-12.
 The equity base with reserves stand
at Rs.10771.49 lakhs and gross asset base stand
at INR 54865.30 lakhs.

13. SHARE DETAILS

14. SHARE VALUE

15. BALANCE SHEET

17. REASONS FOR THEIR
SUCCESS
 Ideal and convenient location
 Well-decorated parlours where cleanliness given
top priority
 Regular maintenance of freezer to keep them
functioning at optimum levels
 Courteous and unmatched service
 Knowledge of product/variety among the staff
 Ability to understand customers' needs so as to
satisfactorily cater to their tastes
 Novel and innovative promotions

18. SWOT ANALYSIS

19. STP

20. Competitor