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From	
  Social	
  Media	
  	
  
to	
  Social	
  Business	
  
@AndrewGrill	
  
Global	
  Managing	
  Partner,	
  IBM	
  Social	
  
Social	
  Gets	
  Serious	
  in	
  2015	
  
social.bz/ad	
  
Social	
  
Social	
  
Social	
  is	
  a	
  language	
  
Watch	
  at	
  h;p://social.bz/bmf	
  
Social	
  media	
  is	
  the	
  best	
  piece	
  
of	
  market	
  research	
  you	
  	
  
NEVER	
  commissioned	
  
@AndrewGrill	
  
“Consumer	
  data	
  will	
  be	
  the	
  biggest	
  
differenAator	
  in	
  the	
  next	
  two	
  to	
  three	
  years.	
  
	
  
Whoever	
  unlocks	
  the	
  reams	
  of	
  data	
  and	
  uses	
  
it	
  strategically	
  will	
  win.”	
  
Angela	
  Ahrendts,	
  former	
  CEO	
  of	
  Burberry,	
  now	
  SVP	
  Apple	
  retail	
  	
  
social.bz/personality	
  
Fake	
  Fans	
  
Don’t	
  become	
  a	
  
“Social	
  Switchboard”	
  
social.bz/switchboard	
  
social.bz/buying	
  
“…online	
  social	
  networks	
  play	
  a	
  vital	
  role	
  
in	
  the	
  purchase	
  process	
  of	
  84%	
  of	
  the	
  
most	
  senior	
  B2B	
  buyers”	
  
social.bz/buying	
  
Social	
  Media	
  	
  
vs	
  
Social	
  Business	
  
A	
  social	
  business	
  is	
  an	
  organizaKon	
  
whose	
  culture	
  and	
  systems	
  
encourage	
  networks	
  of	
  people	
  	
  
to	
  create	
  business	
  value	
  
	
   @AndrewGrill	
  
A	
  social	
  business	
  is	
  an	
  organizaKon	
  
whose	
  culture	
  and	
  systems	
  
encourage	
  networks	
  of	
  people	
  	
  
to	
  create	
  business	
  value	
  
	
   @AndrewGrill	
  
A	
  social	
  business	
  is	
  an	
  organizaKon	
  
whose	
  culture	
  and	
  systems	
  
encourage	
  networks	
  of	
  people	
  	
  
to	
  create	
  business	
  value	
  
	
   @AndrewGrill	
  
A	
  social	
  business	
  is	
  an	
  organizaKon	
  
whose	
  culture	
  and	
  systems	
  
encourage	
  networks	
  of	
  people	
  	
  
to	
  create	
  business	
  value	
  
	
   @AndrewGrill	
  
Social	
  is	
  the	
  new	
  
producAon	
  line	
  for	
  the	
  
knowledge	
  age	
  
Your	
  value	
  will	
  no	
  longer	
  be	
  what	
  	
  
you	
  know,	
  it	
  will	
  be	
  what	
  you	
  share	
  
@AndrewGrill	
  
The	
  Memo	
  
Cc:	
  
#NewWayToWork	
  
	
  
	
  
“Business	
  leaders	
  worldwide	
  are	
  
working	
  to	
  opAmise	
  their	
  greatest	
  
resources	
  …	
  their	
  people”	
  
	
  
	
  
“Business	
  leaders	
  worldwide	
  are	
  
working	
  to	
  opAmise	
  their	
  greatest	
  
resources	
  …	
  their	
  people”	
  
	
  
	
  
Which	
  CEO	
  wouldn’t	
  want	
  to	
  
increase	
  employee	
  producAvity?	
  
	
  
	
  
The	
  workforce	
  is	
  becoming	
  	
  
more	
  global	
  
Social	
  approaches	
  are	
  	
  
coming	
  to	
  work	
  
Millennials	
  will	
  use	
  prioriAse	
  	
  
ease	
  of	
  use	
  in	
  work	
  applicaAons	
  
The	
  #NewWayToWork	
  focuses	
  on	
  
the	
  individual	
  and	
  the	
  community	
  
social.bz/verse	
  
@AndrewGrill	
  
	
  
andrew.london	
  

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