The document discusses the evolution of social media into a critical component of business strategy in 2015, emphasizing that effective use of consumer data will be key for competitive advantage. It defines a social business as one that fosters a culture of collaboration and shared value among employees, which is increasingly important as the workforce becomes more global. Additionally, it indicates that millennials prioritize ease of use in work applications and highlights the importance of optimizing human resources.

1. From
Social
Media
to
Social
Business
@AndrewGrill
Global
Managing
Partner,
IBM
Social
Social
Gets
Serious
in
2015

2. social.bz/ad

10. Social

13. Social

14. Social
is
a
language

17. Watch
at
h;p://social.bz/bmf

18. Social
media
is
the
best
piece
of
market
research
you
NEVER
commissioned
@AndrewGrill

19. “Consumer
data
will
be
the
biggest
differenAator
in
the
next
two
to
three
years.
Whoever
unlocks
the
reams
of
data
and
uses
it
strategically
will
win.”
Angela
Ahrendts,
former
CEO
of
Burberry,
now
SVP
Apple
retail

24. social.bz/personality

25. Fake
Fans

27. Don’t
become
a
“Social
Switchboard”
social.bz/switchboard

28. social.bz/buying

29. “…online
social
networks
play
a
vital
role
in
the
purchase
process
of
84%
of
the
most
senior
B2B
buyers”
social.bz/buying

30. Social
Media
vs
Social
Business

31. A
social
business
is
an
organizaKon
whose
culture
and
systems
encourage
networks
of
people
to
create
business
value
@AndrewGrill

32. A
social
business
is
an
organizaKon
whose
culture
and
systems
encourage
networks
of
people
to
create
business
value
@AndrewGrill

33. A
social
business
is
an
organizaKon
whose
culture
and
systems
encourage
networks
of
people
to
create
business
value
@AndrewGrill

34. A
social
business
is
an
organizaKon
whose
culture
and
systems
encourage
networks
of
people
to
create
business
value
@AndrewGrill

35. Social
is
the
new
producAon
line
for
the
knowledge
age

36. Your
value
will
no
longer
be
what
you
know,
it
will
be
what
you
share
@AndrewGrill

38. The
Memo

40. Cc:

42. #NewWayToWork

43. “Business
leaders
worldwide
are
working
to
opAmise
their
greatest
resources
…
their
people”

44. “Business
leaders
worldwide
are
working
to
opAmise
their
greatest
resources
…
their
people”

45. Which
CEO
wouldn’t
want
to
increase
employee
producAvity?

46. The
workforce
is
becoming
more
global

47. Social
approaches
are
coming
to
work

48. Millennials
will
use
prioriAse
ease
of
use
in
work
applicaAons

49. The
#NewWayToWork
focuses
on
the
individual
and
the
community

50. social.bz/verse

51. @AndrewGrill
andrew.london