DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
Survey by Valoria - The barometer of digitalization 2018 (selection)Elena Badea
This survey carried out in partnership with Doingbusiness.ro probes the perceptions of managers and executives about the impact of digitalization on Romanian companies. The questionnaire, which received 369 responses, was applied between, 15 March and 30 April, 2018. In this report we will refer to digitalization as the use of storage and processing technology, search and retrieval of information between on- line users. We are presenting a selection of the comparative results in 2018 and 2017.
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.
Sales at the Speed of Social Conversations: Real-time Social Marketing and Sa...SugarCRM
Adi Kleiman, tracx
The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model.
In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
The document discusses emerging trends in social media and digital marketing. It notes that new platforms, technologies, and concepts are transforming how businesses operate and people interact. Some key points discussed include the importance of content marketing, mobile marketing, influencer marketing, and data analytics. The document also highlights challenges like decreased engagement on some social platforms and the difficulty in measuring impact and return on investment from digital activities. It then discusses five emerging trends: temporary social media, mobile and location-based marketing through SoLoMoVi, visual marketing, the sharing economy through collaborative networks, and community building. The importance of integrating social media strategies, gamification, and developing viral content is also covered.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Company and marketing strategy which helps you to know more marketing in simple and elegant way. It also have valuable click inks for your more knowledge for business
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
Survey by Valoria - The barometer of digitalization 2018 (selection)Elena Badea
This survey carried out in partnership with Doingbusiness.ro probes the perceptions of managers and executives about the impact of digitalization on Romanian companies. The questionnaire, which received 369 responses, was applied between, 15 March and 30 April, 2018. In this report we will refer to digitalization as the use of storage and processing technology, search and retrieval of information between on- line users. We are presenting a selection of the comparative results in 2018 and 2017.
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.
Sales at the Speed of Social Conversations: Real-time Social Marketing and Sa...SugarCRM
Adi Kleiman, tracx
The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model.
In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
The document discusses emerging trends in social media and digital marketing. It notes that new platforms, technologies, and concepts are transforming how businesses operate and people interact. Some key points discussed include the importance of content marketing, mobile marketing, influencer marketing, and data analytics. The document also highlights challenges like decreased engagement on some social platforms and the difficulty in measuring impact and return on investment from digital activities. It then discusses five emerging trends: temporary social media, mobile and location-based marketing through SoLoMoVi, visual marketing, the sharing economy through collaborative networks, and community building. The importance of integrating social media strategies, gamification, and developing viral content is also covered.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Company and marketing strategy which helps you to know more marketing in simple and elegant way. It also have valuable click inks for your more knowledge for business
Redmatchstick social media strategy slide shareSuzette Bouwer
A simple digital marketing strategy for SMME's in the hospitality industry.
Additional Content Planning template and Tips for 8 major social media platforms (including Facebook, Instagram, Google+, LinkedIn, Pinterest, Twitter, YouTube & Blogging) are available to make the the process even easier.
RedMatchstick works with select clients in Southern Africa to 'HELP YOU DO IT' or "DO IT FOR YOU" depending on budget and marketing capabilities.
Weekly Skype meetings are conducted to train, advise and review progress.
After many years in mainstream marketing with hotel groups across Southern Africa, an integrated marketing approach that ties together online and offline marketing is inevitable and our unique added value for you.
The Magic of Blended Data - WOMMA Summit 2015Brandwatch
This document discusses how blending social media data with other data sources can provide business insights. It provides 6 examples of companies that blended social data with weather data, customer relationship management (CRM) data, event check-in data, liquor licensing data, and other third party data. This blending allowed the companies to learn more about customer preferences, improve advertising targeting, increase sales, and adapt brand perception. The document advocates that social media is just one part of understanding the business, customers, and market, and greater insights come from blending social data with other relevant data sources.
IHRSA Institute 2014 - Bryan O'Rourke - Digital Marketing StrategiesBryan K. O'Rourke
This document discusses strategies for social media and digital marketing. It provides tips on developing a social media plan, collecting content, sharing across different platforms, and using paid advertising. Mobile strategies are also covered, including optimizing for mobile search and developing apps. The goal is to help organizations better engage customers and drive membership sales through embracing new technologies and approaches.
Millward brown vermeer organizational design think brand 2014 snfVermeer
MB Vermeer partnered with Google for Organizing for Marketing in a Digital Age – a thought-leadership initiative that codified best practices and practical insights into how winning teams are organizing for the evolving digital landscape. CMO Marc de Swaan Arons presented the findings to +500 senior level marketers at the Google ThinkBrand conference this October.
Digital trends 2013 the future of searche-Strategy
The Future of Digital Marketing is hosted by e-Strategy, one of the South West's leading Digital Marketing agencies.
This event will explore new and emerging digital trends that will shape the way in which we engage with digital marketing. We will be covering hot topics such as Search, Content & Mobile and discussing how these disciplines are evolving.
The future of Digital Marketing will identify the trends that matter and show you how you can seize these opportunities to increase ROI and gain market share.
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
Focused growth - Tom Betts, FT at DMX Dublin 2016DMX Dublin
This document discusses how the Financial Times uses data and research to drive customer-led growth and new revenue. It summarizes that the FT focuses on using customer data to personalize products and marketing across different channels. Engagement metrics like reader comments, social media followers, and time spent are analyzed to better understand customers and improve personalization. The goal is to engage readers as engaged readers lead to a healthier customer base and better predictor of future revenues.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
The document summarizes data from LinkedIn on the adoption of social media tools among sales and business development professionals in the UK. It finds that building strong relationships is prioritized over a prospect's willingness to purchase. LinkedIn is the most popular social media platform used and productivity tools like Evernote, Google Apps, and Dropbox are important for one in third of salespeople. Younger professionals are more likely to use sales intelligence tools to build relationships with clients. Social selling leaders spend time during the week using sales intelligence tools to boost results, with most spending between 3 to 10 hours online.
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
trommsdorff + drüner is a management consulting firm focused on innovation and marketing. They have 90 employees across offices in Berlin and Beijing. The presentation discusses their work with clients like Volkswagen on projects in China utilizing social media and open innovation. It also outlines their digital performance management services and dashboards that integrate various data sources to provide insights for optimizing marketing performance. Live demonstrations show how data from different channels can be analyzed in real-time to improve campaign outcomes.
The document discusses the emergence and evolution of social business. It provides an overview of how social media has developed from the 1990s to today. It then examines how social business impacts organizations through social media marketing, social customer relationship management, internal collaboration, and social analytics. The document concludes that social business applies across industries and requires a culture of social networking to flourish while managing risks.
The document summarizes a presentation given by Prof. Dr. Marc Drüner on omnichannel marketing. It discusses how online and offline channels can be successfully integrated using strategies like digital shopper marketing, benchmarking systems, and mobile couponing. Drüner argues that collecting and analyzing customer data across channels allows companies to better understand customer behavior and increase sales and loyalty. The presentation provides examples of how integrating online and mobile technologies into marketing, retail, and television can drive business success.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
The document summarizes the key findings of a research report on the state of B2B product marketing in 2015. It found that 84% of companies invest in product marketing. The top metrics used to measure product marketing impact are new customer acquisition (89%) and increased ROI (62%). Product teams lead product launch activities for 76% of companies. Understanding buyer needs is cited as the most important go-to-market strategy. Websites and email are the most popular digital channels while trade shows dominate offline channels for lead generation.
Data That Supports True Sales and Marketing AlignmentMarried2Growth
The document discusses how to achieve true alignment between sales and marketing. It outlines 4 "watershed moments" for a company: 1) establishing joint criteria for assigned marketing-generated leads; 2) creating a shared sales and marketing operations role; 3) developing an explicit joint data strategy; and 4) moving from separate sales and marketing KPIs to shared KPIs like inbound pipeline created. By focusing on shared goals and metrics like customer acquisition cost, lifetime value, and the "magic number" ratio, companies can drive capital efficient scale and better growth. The document advocates for jointly aligning tools, data, and decision-making between sales and marketing teams.
The document describes a management consulting agency with 90 employees located in Berlin and Beijing. The agency specializes in social media, applications, enterprise 2.0, and the Chinese market. It collaborates closely with two university chairs and has consulted international brands since 1999. The agency aims to develop the best strategies, ideas, and products grounded in solid analysis and shares business risk with partners. It focuses on digital and networked competence clusters involving social data, innovative strategies, and technology as critical success factors.
Este documento presenta un taller práctico sobre 10 claves para la implementación de tendencias y enfoques innovadores en la educación. El taller busca que los docentes identifiquen los cambios necesarios para incorporar las TIC al aula y currículo, y desarrollen habilidades para contribuir al nuevo paradigma educativo. El taller se desarrolla a través de temáticas como conceptualización, referentes nacionales y claves educativas para la innovación.
Redmatchstick social media strategy slide shareSuzette Bouwer
A simple digital marketing strategy for SMME's in the hospitality industry.
Additional Content Planning template and Tips for 8 major social media platforms (including Facebook, Instagram, Google+, LinkedIn, Pinterest, Twitter, YouTube & Blogging) are available to make the the process even easier.
RedMatchstick works with select clients in Southern Africa to 'HELP YOU DO IT' or "DO IT FOR YOU" depending on budget and marketing capabilities.
Weekly Skype meetings are conducted to train, advise and review progress.
After many years in mainstream marketing with hotel groups across Southern Africa, an integrated marketing approach that ties together online and offline marketing is inevitable and our unique added value for you.
The Magic of Blended Data - WOMMA Summit 2015Brandwatch
This document discusses how blending social media data with other data sources can provide business insights. It provides 6 examples of companies that blended social data with weather data, customer relationship management (CRM) data, event check-in data, liquor licensing data, and other third party data. This blending allowed the companies to learn more about customer preferences, improve advertising targeting, increase sales, and adapt brand perception. The document advocates that social media is just one part of understanding the business, customers, and market, and greater insights come from blending social data with other relevant data sources.
IHRSA Institute 2014 - Bryan O'Rourke - Digital Marketing StrategiesBryan K. O'Rourke
This document discusses strategies for social media and digital marketing. It provides tips on developing a social media plan, collecting content, sharing across different platforms, and using paid advertising. Mobile strategies are also covered, including optimizing for mobile search and developing apps. The goal is to help organizations better engage customers and drive membership sales through embracing new technologies and approaches.
Millward brown vermeer organizational design think brand 2014 snfVermeer
MB Vermeer partnered with Google for Organizing for Marketing in a Digital Age – a thought-leadership initiative that codified best practices and practical insights into how winning teams are organizing for the evolving digital landscape. CMO Marc de Swaan Arons presented the findings to +500 senior level marketers at the Google ThinkBrand conference this October.
Digital trends 2013 the future of searche-Strategy
The Future of Digital Marketing is hosted by e-Strategy, one of the South West's leading Digital Marketing agencies.
This event will explore new and emerging digital trends that will shape the way in which we engage with digital marketing. We will be covering hot topics such as Search, Content & Mobile and discussing how these disciplines are evolving.
The future of Digital Marketing will identify the trends that matter and show you how you can seize these opportunities to increase ROI and gain market share.
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
Focused growth - Tom Betts, FT at DMX Dublin 2016DMX Dublin
This document discusses how the Financial Times uses data and research to drive customer-led growth and new revenue. It summarizes that the FT focuses on using customer data to personalize products and marketing across different channels. Engagement metrics like reader comments, social media followers, and time spent are analyzed to better understand customers and improve personalization. The goal is to engage readers as engaged readers lead to a healthier customer base and better predictor of future revenues.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
The document summarizes data from LinkedIn on the adoption of social media tools among sales and business development professionals in the UK. It finds that building strong relationships is prioritized over a prospect's willingness to purchase. LinkedIn is the most popular social media platform used and productivity tools like Evernote, Google Apps, and Dropbox are important for one in third of salespeople. Younger professionals are more likely to use sales intelligence tools to build relationships with clients. Social selling leaders spend time during the week using sales intelligence tools to boost results, with most spending between 3 to 10 hours online.
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
trommsdorff + drüner is a management consulting firm focused on innovation and marketing. They have 90 employees across offices in Berlin and Beijing. The presentation discusses their work with clients like Volkswagen on projects in China utilizing social media and open innovation. It also outlines their digital performance management services and dashboards that integrate various data sources to provide insights for optimizing marketing performance. Live demonstrations show how data from different channels can be analyzed in real-time to improve campaign outcomes.
The document discusses the emergence and evolution of social business. It provides an overview of how social media has developed from the 1990s to today. It then examines how social business impacts organizations through social media marketing, social customer relationship management, internal collaboration, and social analytics. The document concludes that social business applies across industries and requires a culture of social networking to flourish while managing risks.
The document summarizes a presentation given by Prof. Dr. Marc Drüner on omnichannel marketing. It discusses how online and offline channels can be successfully integrated using strategies like digital shopper marketing, benchmarking systems, and mobile couponing. Drüner argues that collecting and analyzing customer data across channels allows companies to better understand customer behavior and increase sales and loyalty. The presentation provides examples of how integrating online and mobile technologies into marketing, retail, and television can drive business success.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
The document summarizes the key findings of a research report on the state of B2B product marketing in 2015. It found that 84% of companies invest in product marketing. The top metrics used to measure product marketing impact are new customer acquisition (89%) and increased ROI (62%). Product teams lead product launch activities for 76% of companies. Understanding buyer needs is cited as the most important go-to-market strategy. Websites and email are the most popular digital channels while trade shows dominate offline channels for lead generation.
Data That Supports True Sales and Marketing AlignmentMarried2Growth
The document discusses how to achieve true alignment between sales and marketing. It outlines 4 "watershed moments" for a company: 1) establishing joint criteria for assigned marketing-generated leads; 2) creating a shared sales and marketing operations role; 3) developing an explicit joint data strategy; and 4) moving from separate sales and marketing KPIs to shared KPIs like inbound pipeline created. By focusing on shared goals and metrics like customer acquisition cost, lifetime value, and the "magic number" ratio, companies can drive capital efficient scale and better growth. The document advocates for jointly aligning tools, data, and decision-making between sales and marketing teams.
The document describes a management consulting agency with 90 employees located in Berlin and Beijing. The agency specializes in social media, applications, enterprise 2.0, and the Chinese market. It collaborates closely with two university chairs and has consulted international brands since 1999. The agency aims to develop the best strategies, ideas, and products grounded in solid analysis and shares business risk with partners. It focuses on digital and networked competence clusters involving social data, innovative strategies, and technology as critical success factors.
Este documento presenta un taller práctico sobre 10 claves para la implementación de tendencias y enfoques innovadores en la educación. El taller busca que los docentes identifiquen los cambios necesarios para incorporar las TIC al aula y currículo, y desarrollen habilidades para contribuir al nuevo paradigma educativo. El taller se desarrolla a través de temáticas como conceptualización, referentes nacionales y claves educativas para la innovación.
Greetings,
Attached FYI ( NewBase Special 16 March 2016 ) , from Hawk Energy Services Dubai . Daily energy news covering the MENA area and related worldwide energy news. In todays’ issue you will find news about:-
• Saudi ACWA Power’s Bokpoort CSP project in South Africa unveiled
• Qatar:Economic diversification reins in oil impact: Minister
• India Mulls Shutting Oldest Nuclear Plants Amid Mounting Costs
• Senegal: Cairn Energy spuds BEL-1 offshore Senegal
• Tanzania: Aminex announces Kiliwani North update
• US: Obama Bars Atlantic Offshore Oil Drilling in Policy Reversal
• Hydraulic fracturing accounts for about half of current U.S. crude oil production
• Russia: NOVATEK completes deal to sell 9.9% stake in Yamal LNG to China's Silk Road
• Fund Oil prices rise as US producers struggle, focus shifts to inventory
• Oil Leaks and Disruptions Doing the Job That Producers Won't
• Near-Record Cash `Comfort' for Canada Oil Firms Amid Price Rout
we would appreciate your actions to send to all interested parties that you may wish. Also note that if you or your organization wish to include your own article or advert in our circulations, please send it to :-
khdmohd@hotmail.com or khdmohd@hawkenergy.net
Best Regards.
Khaled Al Awadi
Energy Consultant & NewBase Chairman - Senior Chief Editor
MS & BS Mechanical Engineering (HON), USA
Emarat member since 1990
ASME meme since 1995
Hawk Energy since 2010
The document discusses responsive, adaptive, and mobile web design. It provides an overview of the differences between responsive and adaptive approaches. It notes that context is changing as mobile usage increases and discusses tools and techniques for liquid, responsive design including visual frameworks, prototyping tools, and testing on real devices. The document recommends embracing this changing context by measuring user behavior across devices and taking a different approach to data analysis and content delivery.
The document summarizes the formation of the Great Lakes Fisheries Heritage Consortium to preserve fishing tugs and tell the stories of commercial fishing on the Great Lakes. It describes how conversations between two museums in 2012 led to gathering interested individuals and organizations. With the leadership of Brandon Schroeder, the Consortium was formed to share the diverse fishing heritage of Michigan through restoration of the historic tug Katherine V, oral histories, exhibits, and fundraising events. The restoration involved many volunteers over several years and the tug will be the centerpiece of a new exhibit about Great Lakes fisheries.
This document discusses improving screening for colorectal cancer through enhancing the Cologuard DNA screening test. It notes that colorectal cancer costs $15 billion annually in the US and is the second leading cause of cancer deaths. The team proposes researching ways to improve Cologuard's ability to detect pre-cancer by exfoliating and coloring mutated colon cells to screen more patients and detect cancer earlier. If successful, this could lead to improved pre-cancer screening rates and lower healthcare costs by finding cancer at earlier, more treatable stages.
This curriculum vitae is for Mukesh Bisht, who holds a Graduate Diploma in Applied Management from Manukau Institute of Technology in Auckland, New Zealand. He has over 10 years of experience in customer service, sales, marketing, and administration. His most recent role was as a Sales Supervisor for HRV in East Tamaki, Auckland, where he was responsible for lead generation and sales. He is proficient in Microsoft Office, Google AdWords, and Hootsuite and enjoys sports, fitness, traveling, and meeting new people in his free time.
Banana plant deficiency symptoms and corrective measures KisanConnect.com
The document discusses deficiency symptoms and corrective measures for various nutrients in banana plants. It describes symptoms such as chlorosis, stunted growth, and malformed leaves for deficiencies in nitrogen, phosphorus, potassium, calcium, magnesium, sulfur, boron, copper, iron, manganese, and zinc. The recommended corrective measures include soil and foliar applications of fertilizers containing the deficient nutrient, such as urea, super phosphate, potassium chloride, gypsum, magnesium sulfate, and borax. Timelines for application and concentrations are provided for each nutrient.
Banana physiological disorders A Lecture By Allah Dad Khan To FFS TraineesMr.Allah Dad Khan
This document summarizes various physiological disorders and nutrient deficiencies that affect banana plants. It describes the symptoms of chilling injury, abrasions, and deficiencies of phosphorus, nitrogen, potassium, calcium, magnesium, sulfur, boron, copper, iron, and manganese. For each issue, it provides the symptoms plants will exhibit and recommended corrective measures such as fertilizer applications or foliar sprays to address nutrient deficiencies.
This document provides an overview of Bootstrap and how to get started using it. It covers topics such as downloading Bootstrap, creating basic pages and grids, and using various Bootstrap components like buttons, navigation bars, forms, plugins, and more. Sections describe what each component is, how to add it to a page, and include examples. The goal is to help users learn the basics of Bootstrap and build responsive web pages using its various features and components.
The document discusses marketing trends from surveys conducted in 2012, 2015, and 2016. It finds that social media was seen as a major game changer in 2012 and 2015 but less so in 2016. In 2016, digital marketing overall was seen as the biggest trend, including digital content, video, and changes to media consumption. The surveys also found that most marketing budgets are being shifted from traditional to digital media, with 87% increasing social media spending and 50% increasing ecommerce spending. However, Puerto Rico's fiscal issues have led 42% of participants to decrease marketing budgets over 10%. The main challenge for 2016 is seen as engaging customers effectively in the digital world. Current marketing teams were rated a "B" by executives, with needs
Marketing Trends 2016 is out!
Among this year's study key findings, we found that:
-Digital will be key and the ones with the best engaging strategy will insert the brand into the conversations the market is having
-Knowledge: whether is via traditional research, analytics and/or business intelligence; knowledge about the market and consumer behavior will dictate the ways to engage effectively and efficiently
-Budget: “Difficult times call for extreme measures”, but companies can outrun the financial crisis by being more creative and even smarter when mixing media.
-People: Knowing the market, being passionate about your brands and care about the customer are the current strengths. Is time to develop the ability to understand new trends, find time to create innovative ideas and do it with a sense of urgency
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
Sharing Social Intelligence across the BusinessBrandwatch
Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.
In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods
Influencer Marketing: From Content to CommerceTrepoint
The Digital Path to Purchase is ever changing, but in this presentation Trepoint CEO Bill Carmody shows you how you can track and measure the effectiveness of your content marketing. What's the ROI of your influencer marketing? Don't guess. Build the measurements you need to succeed.
Digital Path to Purchase: From Content to ConversionTrepoint
Why does some content convert and other content fall flat? In this presentation, Bill Carmody provides the answers as well as a 3rd party case study from Nielsen Catalina.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
You Don't Have To Be Einstein To Measure Social Media - #SeriouslyLDNCharlie Southwell
50% of CMOs believe that social media has a below average impact on profitability. I posit that is because these CMOs have not set good business objectives and aligned their digital strategy or social media tactics to meet them.
Here's a different way of looking at going about measuring social media activity.
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...Alinean, Inc.
The document discusses sales content and how it influences buyers' decisions. It summarizes data from a survey of B2B buyers that found content provided by reps is very influential in vendor selection. Winning reps provided 22% more content overall than runners-up. Content needs to activate buyers and empower reps. To succeed, reps must uncover buyers' needs, provide personalized content, and clearly articulate their unique value proposition. The document presents frameworks to help reps diagnose needs, align solutions to benefits and ROI, and tell compelling value stories.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
The document discusses connecting patients in need of healthcare with wellness providers through an omnichannel approach. It outlines how the patient journey is complex, influenced by many factors, and involves both online and offline research. The presentation recommends tailoring digital marketing mixes like websites, search, social media, and video to specific healthcare services and patients' needs. Case studies show how integrated marketing approaches can generate impressions, actions, and leads for medical clients.
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSocial Media Week
1) Marketers are spending more on content creation than ever before as they try to reach audiences across more channels, markets, and people. However, resources are not growing at the same rate.
2) A large percentage (10%) of average marketing budgets are being invested in creating social content and marketers expect these costs to continue increasing significantly.
3) High performing brands spend about 3% more of their total marketing budgets on content creation compared to peers. Marketers are investing across both social and non-social channels like advertising, search, social media, and video.
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Take a look at this recent LinkedIn research on the automotive industry. Great deep dive into the B2B and B2C buyer's journey and how you can influence your prospects with intelligent targeting and content
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.
Alice More O'Ferrall, Head of Social Media at WWF UK talks us through the stages of maximising social through examples from WWF's Endangered Emoji campaign.
This document discusses the growing popularity and effectiveness of digital video advertising, especially on social media platforms. It notes that while large companies like Facebook, Google and Twitter earn most of their ad revenue from small-to-medium businesses, video ad creation costs have been prohibitive for SMBs. The document then introduces Shakr, a video creation platform that allows SMBs to easily create professional-quality video ads for as little as $10, unlocking the potential of video advertising for small business owners.
This document discusses how to effectively work with influencers from both the brand and influencer perspectives. It notes that some influencers found brands to be rude, dismissive, and difficult to work with. Brands expressed difficulty in knowing how to approach influencers and whether to offer payment. The document outlines common complaints influencers have such as irrelevant pitches, lack of research on their content, and inadequate budgets or expecting free work. It emphasizes the importance of getting the influencer relationship right given the role of social media and reviews in purchase decisions, especially for younger generations. It provides tips for brands such as sending clear pitches upfront, reviewing all an influencer's content, and giving editorial freedom rather than manufactured content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document discusses programmatic advertising and buying consumer moments. It provides examples of how advertisers can target specific audiences and contexts using combined first, second, and third party data to buy ads in real time. The document also notes that programmatic advertising is a growing market, with over 70% of digital display spending now programmatic. It suggests that in the future, advertising will increasingly be traded and targeted based on specific consumer "moments".
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...Online Influence
Julian Pistone and Jan Wiechers from YouTube/Google, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
An obsession with quantity is having a negative impact on the quality of a users experience.
Quantity - voice
Quality – as creatives
NEEED BOTH
Not going to contradict Byron Sharpe or Facebook to say reach and scale is not important… However
All too often we’re seeing decisions being made by pure numbers. The largest number being seen as the best number….
Size does matter, but what’s behind the size comes with more consideration than ever before.
http://www.appzbizz.com/Blog-Entry-srk/Money-down-the-drain--bots-and-digital-ad-fraud-bek/
All to often we’re sticking to classic examples of influencer marketing looking for the biggest name to mention your product…
This often results in sticking with the names we know, the ones we are comfortable and familiar with…
The early banner ads were cheap and effective, boasting a jaw-dropping 50-90% CTR (Click Through Rate)
But as popularity changes, so do the faces the diverse spectrum of influencers and influence….
We’re in a time where the definition or variety of celebrity and influence is changing… And the impact of that traditional approach of using the biggest name possible is becoming less effective.
Leading the decisions?
Reach
Quantity
Vanity metrics
https://www.youtube.com/watch?v=cTl3U6aSd2w
Clear role of celebrity ambassador, creatively using him to do what he does best. But the value was in the debate went on through media
The power and instant recognition of David Beckham… And the fact he’s a nice guy.
But the Cultural Elite now lean on the social Elite for fame - Bethany Mota, GloZell Green and Hank Green invited to the white house to interview Obama
Kevin Heart being the guest on Caspar Lee’s Channel… They become the new Friday night – Jonathan Ross and Graham Norton Sofa
https://www.youtube.com/watch?v=X-0r-pJRd0E
https://www.youtube.com/watch?v=UjnKGZKAFcA
If you’re not into the weird and wonderful world of YouTube especially the daily vlogs, this guy is the perfect starting point.
Work with Nike, Mercedes, Jcrew and most recently Samsung… Despite being a open HUGE apple advocate and still being one.
The scale of their channel is impressive but at the same time all of these examples show a deeper understanding of WHY they’re popular. As it comes to getting past the vanity metrics is WHY. Why are they so popular and is it the popularity you’re looking for?
Reasons that some people are popular hasn’t changed, but again there is a question of quality.
We can continue to keep trying to find the next big name, jump from face to face… Like the record industry signing and dropping artists.
Or look for those stronger and more authoritative longer term partners…
Already happening with Deliciously Ella; the mae deli is part funded by Whole Foods… Create longer term, higher quality relationship and
TOPIC OF INTEREST – TRAVEL ,BEAUTY, FASHION, STYLE
X THEIR CREDIBILITY AND VOICE ON THE TOPIC
+ THEIR AUDIENCE FIT FOR YOUR OBJECTIVE
+ BRAND FIT – TONE OF VOICE, STYLE, PREVIOUS ASSOCIATION
BEST PERSON
REACH IS THE AMPLIFIER
Credibility – how engaged is the community
Brand fit – tone of voice, premium, craft and pride in what they do
Audience fit – Market, demographic
This can be increased and built on with supporting paid targeting
Often decisions can be based too much on the little black book, gut instinct and only those you know of…
Hopefully this is going to get easier and easier as Facebook connect and open up the data between platforms. But at the minute we have a couple of tools we over lay – alongside conversations with the people we look to use. They know their community best.