Bridging the Digital Skills Gap - a roundtable discussion.
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Rebecca Moore, Digital Marketing Manager at University of South Wales holds a discussion about the increasing digital skills gap.
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Bridging the Digital Skills Gap - a roundtable discussion.
- 1. Bridging the Digital Skills Gap - a roundtable discussion 21 April 2016 Rebecca Moore Digital Marketing Manager, University of South Wales
- 2. โข To get your thoughts how USW can provide graduates with the right skills โข To show what kind of graduates we currently produce and how you can use our current students to help with projects โข To show you what courses USW can offer Digital Skills โ why this discussion?
- 3. โข Have we encountered any problems recruiting the right staff? โข What skills do we feel we lack in our organisations? โข Do we lack any skills ourselves? โข Where do we go to learn new skills? Digital Skills โ what are we lacking?
- 4. โข PPC expertise โข Search marketing โข Content marketing โข Digital strategy โข CRM and data Top 5 missing skills?
- 5. โข PPC expertise โข Search marketing โข Content marketing โข Digital strategy โข ? Case study
- 6. โข PPC expertise โข Search marketing โข Content marketing โข Digital strategy โข ? Within two monthsโฆ
- 7. โข Set up and managed USWโs Welsh language Twitter and Facebook page โข Managed shifts on the USW main social media accounts โข Filmed and edited ten videos โข Directed a number of successful photo shoots โข Undertaken valuable competitor research Within 7 weeks, a media production graduate hasโฆ
- 8. โข Journalism/Photojournalism - content โข Media production/media technology - content โข Advertising design - content โข Postgraduate digital marketing (not many specialist undergraduate courses out there) โ strategy โข CAM Diploma in Digital Marketing - strategy What courses?
- 9. โข Not taught in marketing degrees? โข Where do we go for more than a two day course? โข Any alternative to using agencies? โข Looking for opportunities to work with agencies to teach these skills within undergraduate courses PPC and search marketing
- 10. โข Placements and Graduates โ Siwan Rees in Careers office โข Postgraduate marketing courses โ Jonathan Deacon or Jackie Harris Contacts