This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.