This document discusses growth hacking strategies and techniques. It begins with an introduction to growth hacking and definitions. It then provides examples of successful growth hacking from companies like Hotmail, Airbnb, Spotify, and Pinterest. It outlines five lessons for growth hacking: 1) build a great product, 2) use inexpensive engineering techniques, 3) focus on growing user/customer base, 4) put yourself in your user's shoes, and 5) measure and learn. For each lesson, it provides further explanation, examples, and quotes from experts.

1. The Growth Hacking
March 2016
Daniel Jarjoura
@Djarjoura

2. The Growth Hacking
February 2016
Daniel Jarjoura
@Djarjoura

3. DON’T WAIT THE END TO ASK
QUESTIONS!

4. Ladies and
gentlemen, this is
your captain
speaking

5. ABOUT ME
2012 - 2015
STARTUPS / INVESTMENTS
2006 - 2012
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
2000 - 2006
COMPUTER SCIENCE
ELECTRONICS
2015 - NOW
EDUCATION

6. ABOUT ME
2012 - 2015
STARTUPS / INVESTMENTS
2006 - 2012
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
2000 - 2006
COMPUTER SCIENCE
ELECTRONICS
2015 - NOW
EDUCATION
CHECK IT OUT NOW!!
www.studiio.co

7. GROWTH HACKING

9. GROWTH HACKING

10. GROWTH HACKING

12. THAT’S THE BEST IMAGE I FOUND TO
ILLUSTRATE GROWTH HACKING…

13. “ Growth Hacker is
the new VP
Marketing “
Andrew Chen
Head of Growth - Uber

15. THE FAMOUS AIRBNB
GROWTH HACK

16. BEFORE LISTING YOUR COUCH ON
AIRBNB, THERE WAS CRAIGSLIST

19. LESSONS LEARNED
1/ BUILD A GREAT PRODUCT
2/ USE INEXPENSIVE ENGINEERING TECHNIQUES
3/ FOCUS ON GROWING USER/CUSTOMER BASE
4/ PUT YOURSELF IN YOUR USER’S SHOES
5/ MEASURE AND LEARN

20. 1/ BUILD A GREAT PRODUCT

21. “ BECAUSE WE DON’T
BELIEVE IN TECHNOLOGICAL
CHANGE (WE ONLY SAY WE
DO), WE ACCEPT BAD
COMPUTER PRODUCTS WITH
A SHRUG; WE WORK
AROUND THEM, MAKE THE
BEST OF THEM AND BARELY
EVEN NOTICE THEIR DEFECTS
— INSTEAD OF DEMANDING
THAT THEY BE FIXED AND
CHANGED ”
DAVID GELERNTER
PROFESSOR OF COMPUTER SCIENCE AT YALE UNIVERSITY
PROPHESIED THE RISE OF THE WORLD WIDE WEB

22. BEFORE, COMPUTING PRODUCTS
LOOKED LIKE THAT

23. AND THEN…

25. WHAT MAKES A GREAT PRODUCT?

26. DELIVERS ON A SINGULAR VALUE
IN A WORLD-CLASSY WAY

27. SIMPLE, INTUITIVE AND
ANTICIPATE NEEDS

28. EXCEEDS EXPECTATIONS

29. EMOTIONALLY RESONATES

30. CHANGE THE USER’S LIFE TO THE
BETTER

31. 2/ USE INEXPENSIVE ENGINEERING
TECHNIQUES

33. THE HOTMAIL STORY

34. THEY RAISED 300K$
AND BOUGHT A LOT
OF ADVERTISING

35. WITH NO RESULTS

36. “P.S. : I LOVE YOU.
GET YOUR FREE EMAIL AT HOTMAIL”

37. WHEN THEY SOLD TO MICROSOFT 1.5 YEARS
AFTER LAUNCH, HOTMAIL HAD 12 MILLION USERS

39. 3/ FOCUS ON GROWING USER/
CUSTOMER BASE

40. “ A GROWTH
HACKER IS A
PERSON WHOSE
TRUE NORTH IS
GROWTH ”
SEAN ELLIS
GrowthHackers.com

41. OVER 500K DAILY ACTIVE
USERS IN JUST 1 YEAR!!!

42. WHEN SPOTIFY STARTED, THEY TOOK ADVANTAGE
OF FACEBOOK’S POST ON YOUR BEHALF FEATURE

44. 4/ PUT YOURSELF IN YOUR USER’S
SHOES

45. THERE’S ALWAYS AN EMPTY CHAIR AT
AMAZON’S MEETINGS:
THE CUSTOMER’S

46. IN 2010,
STANFORD GRAD
KEVIN SYSTROM
LAUNCHED A
LOCATION-BASED
APP CALLED
BURBN

47. “ IN MANY WAYS,
BURBN WAS GETTING
A BUNCH OF PRESS,
BUT IT WASN’T TAKING
OFF THE WAY WE
THOUGHT IT WOULD.
WE FOUND PEOPLE
LOVED POSTING
PICTURES, AND THAT
PHOTOS WERE THE
THING THAT STUCK ”
KEVIN SYSTROM

49. 5/ MEASURE AND LEARN

51. ETSY’S A/B TESTING PRACTICES

53. THE TEST

54. THE RESULTS

58. NOW IT’S YOUR TURN!