Alice More O'Ferrall, Head of Social Media at WWF UK talks us through the stages of maximising social through examples from WWF's Endangered Emoji campaign.
This graph shows the total number of internet users in China from 2006 to 2014. The number of users grew rapidly from roughly 20 million in 2006 to over 680 million in 2014. By 2014, about half of China's population were internet users.
20121002 efar us sovereign ratings_ar_vs_finalQNB Group
1) Qatar's GDP is projected to grow by 16.4% in 2012, higher than the 2011 growth rate of 7.3% and exceeding projections for 2013 of 14.5%.
2) Qatar has the highest sovereign credit rating of Aaa with a stable outlook, while public debt is only 1.1% of GDP in 2012.
3) Oil and gas will continue to drive Qatar's economic growth, accounting for around 70% of GDP and 60% of government revenues through 2022.
This document shows data for Site A's mobile traffic from 2013 to 2014. The first chart displays the number of visits from mobile traffic each month. The second chart shows the number of mobile sessions each month. The third chart presents the percentage of total traffic to Site A that came from mobile devices each year, which increased from 2013 to 2014.
Ana Sović explained the way projects are managed in NSoft, organization and practices of PMO (Project Management Office), experiences with practicing Scrum - benefits and obstacles.
A slidecast presentation about the share price evolution and some financial ratios of the Ahold Company (listed on Euronext Amsterdam). The company is of a Dutch origin and has well-known brands as Albert Heijn and Bol.com.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This graph shows the total number of internet users in China from 2006 to 2014. The number of users grew rapidly from roughly 20 million in 2006 to over 680 million in 2014. By 2014, about half of China's population were internet users.
20121002 efar us sovereign ratings_ar_vs_finalQNB Group
1) Qatar's GDP is projected to grow by 16.4% in 2012, higher than the 2011 growth rate of 7.3% and exceeding projections for 2013 of 14.5%.
2) Qatar has the highest sovereign credit rating of Aaa with a stable outlook, while public debt is only 1.1% of GDP in 2012.
3) Oil and gas will continue to drive Qatar's economic growth, accounting for around 70% of GDP and 60% of government revenues through 2022.
This document shows data for Site A's mobile traffic from 2013 to 2014. The first chart displays the number of visits from mobile traffic each month. The second chart shows the number of mobile sessions each month. The third chart presents the percentage of total traffic to Site A that came from mobile devices each year, which increased from 2013 to 2014.
Ana Sović explained the way projects are managed in NSoft, organization and practices of PMO (Project Management Office), experiences with practicing Scrum - benefits and obstacles.
A slidecast presentation about the share price evolution and some financial ratios of the Ahold Company (listed on Euronext Amsterdam). The company is of a Dutch origin and has well-known brands as Albert Heijn and Bol.com.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Prezentacja na temat tworzenia tanich sklepów w CMS WordPress opartych o skrypt WooCommerce, stworzona na potrzeby Światowego Tygodnia Przedsiębiorczości i wystąpienie w Białymstoku 13.11.2015 r. Jakub Jaworowicz - https://jaworowi.cz/woocommerce-jak-zaczac-niskim-kosztem-2501.php
The document repeatedly lists the website AllUrduPdfNovels.Blogspot.com over 100 times without any other text or context. It can be summarized that the document solely and repetitively references this particular website URL.
This document contains the resume of Muhammad Zubair. It summarizes his experience working in finance, accounting, and auditing roles for various organizations in Pakistan and the UAE over the past 9 years. It details his responsibilities and achievements in positions such as Manager of Accounts and Finance, Assistant Manager of Financial Reporting, Audit and Business Advisory, and Manager of Finance and Accounts. It also lists his education qualifications and skills including being a CA Finalist and having a Master's in Economics.
This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.
This document discusses the growing popularity and effectiveness of digital video advertising, especially on social media platforms. It notes that while large companies like Facebook, Google and Twitter earn most of their ad revenue from small-to-medium businesses, video ad creation costs have been prohibitive for SMBs. The document then introduces Shakr, a video creation platform that allows SMBs to easily create professional-quality video ads for as little as $10, unlocking the potential of video advertising for small business owners.
This document discusses how to effectively work with influencers from both the brand and influencer perspectives. It notes that some influencers found brands to be rude, dismissive, and difficult to work with. Brands expressed difficulty in knowing how to approach influencers and whether to offer payment. The document outlines common complaints influencers have such as irrelevant pitches, lack of research on their content, and inadequate budgets or expecting free work. It emphasizes the importance of getting the influencer relationship right given the role of social media and reviews in purchase decisions, especially for younger generations. It provides tips for brands such as sending clear pitches upfront, reviewing all an influencer's content, and giving editorial freedom rather than manufactured content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document discusses programmatic advertising and buying consumer moments. It provides examples of how advertisers can target specific audiences and contexts using combined first, second, and third party data to buy ads in real time. The document also notes that programmatic advertising is a growing market, with over 70% of digital display spending now programmatic. It suggests that in the future, advertising will increasingly be traded and targeted based on specific consumer "moments".
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
Prezentacja na temat tworzenia tanich sklepów w CMS WordPress opartych o skrypt WooCommerce, stworzona na potrzeby Światowego Tygodnia Przedsiębiorczości i wystąpienie w Białymstoku 13.11.2015 r. Jakub Jaworowicz - https://jaworowi.cz/woocommerce-jak-zaczac-niskim-kosztem-2501.php
The document repeatedly lists the website AllUrduPdfNovels.Blogspot.com over 100 times without any other text or context. It can be summarized that the document solely and repetitively references this particular website URL.
This document contains the resume of Muhammad Zubair. It summarizes his experience working in finance, accounting, and auditing roles for various organizations in Pakistan and the UAE over the past 9 years. It details his responsibilities and achievements in positions such as Manager of Accounts and Finance, Assistant Manager of Financial Reporting, Audit and Business Advisory, and Manager of Finance and Accounts. It also lists his education qualifications and skills including being a CA Finalist and having a Master's in Economics.
This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.
This document discusses the growing popularity and effectiveness of digital video advertising, especially on social media platforms. It notes that while large companies like Facebook, Google and Twitter earn most of their ad revenue from small-to-medium businesses, video ad creation costs have been prohibitive for SMBs. The document then introduces Shakr, a video creation platform that allows SMBs to easily create professional-quality video ads for as little as $10, unlocking the potential of video advertising for small business owners.
This document discusses how to effectively work with influencers from both the brand and influencer perspectives. It notes that some influencers found brands to be rude, dismissive, and difficult to work with. Brands expressed difficulty in knowing how to approach influencers and whether to offer payment. The document outlines common complaints influencers have such as irrelevant pitches, lack of research on their content, and inadequate budgets or expecting free work. It emphasizes the importance of getting the influencer relationship right given the role of social media and reviews in purchase decisions, especially for younger generations. It provides tips for brands such as sending clear pitches upfront, reviewing all an influencer's content, and giving editorial freedom rather than manufactured content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document discusses programmatic advertising and buying consumer moments. It provides examples of how advertisers can target specific audiences and contexts using combined first, second, and third party data to buy ads in real time. The document also notes that programmatic advertising is a growing market, with over 70% of digital display spending now programmatic. It suggests that in the future, advertising will increasingly be traded and targeted based on specific consumer "moments".
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...Online Influence
Julian Pistone and Jan Wiechers from YouTube/Google, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.