Gabby Shaw, Principal Consultant in eCommerce & Digital Marketing at ADLIB tells us why SxSW ‘17 is worth the trip.

1. SxSW ‘17: Why You Need to Go and
How to Validate the Cost

2. Who are ADLIB?
Since 2001 we’ve immersed ourselves in the Digital,
Marketing, Creative, Technology, eCommerce and UX
communities. Out of this has arisen a highly respected and
experienced team regularly called on to share their
unrivalled knowledge and connect the finest talent with
ambitious start ups, thriving SMEs, agencies of all shapes
and sizes, challenger brands and global organisations.
www.adlib-recruitment.co.uk
@AdLibRecruit
@GabbyADLIB

3. SxSW

7. Cost

8. “Hard” costs:
£1,000 flight
£1,000 hotel
£500 Interactive Badge
£50 - £200 daily spending money
In short, you’re likely looking just over £3,000
“Soft” costs:
Time out of the office
Marketing support
Impact on colleagues’ productivity
What’s the cost?

9. Maximising the
investment

10. Have a clear idea of what you want
Quantify this as much as possible
Use these goals to help work out:
- Is SxSW the best place for you
- How you should be structuring your
approach
(Be specific, Put a figure on this, Follow your typical ratios)
@AdLibRecruit
@GabbyADLIB

11. A Structured Approach
● Pre event
● During event
● Post event
@AdLibRecruit
@GabbyADLIB

12. What comes out of it

14. Minimising the cost

15. ● Schemes / Grants
● Internal incentives
● Talking / Showcasing
● Going with a group
Money Hacks
@AdLibRecruit
@GabbyADLIB

17. www.adlib-recruitment.co.uk
@AdLibRecruit
@GabbyADLIB
questions?
@AdLibRecruit
@GabbyADLIB