NCAFE - Showfest 2017-- Sponsors & Social: The Art of Partnership PromotionSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, activations, and digital promotions. Metrics like reach, engagement, and clicks are recommended to demonstrate return on investment. Tailoring the sponsorship experience and fostering real connections with potential customers is emphasized.
Pinterest presents an opportunity for brands to connect with consumers in an authentic visual environment by curating inspiring brand boards, identifying influencers and super fans to engage with, and driving "word of eye" recommendations through high quality product images that inspire users to repin items to their own boards. The document outlines several strategies for how brands can utilize Pinterest to grow awareness, build loyalty, and influence purchases through a soft-sell cultural approach rather than direct promotions.
Sponsors and Social The Art of Partnership PromotionJessica Carlo
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses highlighting sponsors' identities and specialties, fostering real connections between sponsors and audiences through experiential marketing like contests and VIP events, and integrating sponsors into the event experience through branded areas and promotions. It also emphasizes the importance of metrics like social media engagement, reach, and site traffic to demonstrate sponsorship ROI through data.
Digital finance, crowdfunding and creative content businessGrow VC Group
Introduction to crowdfunding and digital finance models. How does the ecosystem look? How to use crowdfunding? Roles and services? How to make a successful campaign? Legal requirements and restrictions?
The document discusses how the student's magazine product uses conventions of the magazine genre. For the front cover, conventions included a central image of the featured star looking at the audience, photograph and name of the main article, and bright color scheme. For the double-page spread, conventions included article text in columns, small font suited for teens/young adults, and exclusive content. The student reflects on how conventions attract audiences but also areas for improvement, such as changing the front cover tagline and including photos related to the article.
The document summarizes the student's magazine project. The magazine uses conventions from established magazines like NME and Q. It represents fans of progressive deep house and electro music. The target audience is males and females aged 16-25 who are interested in those music genres. Distribution could be through a magazine like NME due to similarities in conventions. The student learned skills in using Photoshop and the pen tool to design pages professionally.
The document provides an analysis of a magazine product created by the author for a media assignment. It discusses the conventions and influences used in designing the magazine's front cover, contents page, and a double page spread interview. The front cover uses conventions like the masthead, issue details, cover lines, and a central image to attract audiences. The contents page promotes giveaways and lists the issue details. The double page spread separates the interview questions and answers for clarity and uses a headline and image to engage readers. Feedback from peers on Facebook praised the improved design elements from the author's preliminary work.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
NCAFE - Showfest 2017-- Sponsors & Social: The Art of Partnership PromotionSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, activations, and digital promotions. Metrics like reach, engagement, and clicks are recommended to demonstrate return on investment. Tailoring the sponsorship experience and fostering real connections with potential customers is emphasized.
Pinterest presents an opportunity for brands to connect with consumers in an authentic visual environment by curating inspiring brand boards, identifying influencers and super fans to engage with, and driving "word of eye" recommendations through high quality product images that inspire users to repin items to their own boards. The document outlines several strategies for how brands can utilize Pinterest to grow awareness, build loyalty, and influence purchases through a soft-sell cultural approach rather than direct promotions.
Sponsors and Social The Art of Partnership PromotionJessica Carlo
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses highlighting sponsors' identities and specialties, fostering real connections between sponsors and audiences through experiential marketing like contests and VIP events, and integrating sponsors into the event experience through branded areas and promotions. It also emphasizes the importance of metrics like social media engagement, reach, and site traffic to demonstrate sponsorship ROI through data.
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Introduction to crowdfunding and digital finance models. How does the ecosystem look? How to use crowdfunding? Roles and services? How to make a successful campaign? Legal requirements and restrictions?
The document discusses how the student's magazine product uses conventions of the magazine genre. For the front cover, conventions included a central image of the featured star looking at the audience, photograph and name of the main article, and bright color scheme. For the double-page spread, conventions included article text in columns, small font suited for teens/young adults, and exclusive content. The student reflects on how conventions attract audiences but also areas for improvement, such as changing the front cover tagline and including photos related to the article.
The document summarizes the student's magazine project. The magazine uses conventions from established magazines like NME and Q. It represents fans of progressive deep house and electro music. The target audience is males and females aged 16-25 who are interested in those music genres. Distribution could be through a magazine like NME due to similarities in conventions. The student learned skills in using Photoshop and the pen tool to design pages professionally.
The document provides an analysis of a magazine product created by the author for a media assignment. It discusses the conventions and influences used in designing the magazine's front cover, contents page, and a double page spread interview. The front cover uses conventions like the masthead, issue details, cover lines, and a central image to attract audiences. The contents page promotes giveaways and lists the issue details. The double page spread separates the interview questions and answers for clarity and uses a headline and image to engage readers. Feedback from peers on Facebook praised the improved design elements from the author's preliminary work.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
The document provides an analysis of a student's media magazine project on progressive deep house and electro music. It summarizes the key aspects of the magazine, including conventions used from other magazines, representation of the target audience as fans of that music genre, potential publishers like NME due to design similarities, and the 16-25 year old male and female audience targeted. The student also reflects on technologies learned like Photoshop tools and time management lessons from the project progression.
Pinterest is a virtual pinboard that allows users to organize and share images from around the web. While still in early adoption, brands are starting to use Pinterest to engage with customers and expand their online communities. Brands can curate content related to their brand, engage with users by commenting on pins and creating contests, drive traffic to their website from pins, and create online catalogs for users to pin products.
Jenn Barber is a social media strategist who helps clients connect with opportunities on social media. Some of her client successes include growing a Facebook page to over 40,000 likes in under 6 months, attracting over 680,000 referred visits from Pinterest alone, and having content retweeted by major publications. Travelers extensively use the internet and social media for travel planning and research. Pinterest has over 10 million monthly unique visitors in the US and is a popular site for users to organize and share images they find interesting or inspiring on customized boards. Marketers can leverage Pinterest for travel marketing by showcasing their content and services, sharing tips, avoiding direct pricing, connecting with the community, and running contests to
- The document describes an evaluation of a media product created by the student, which is a magazine, and how it uses or challenges conventions of real magazines.
- The student explains how their magazine follows conventions like including the magazine title, artist photos and names, but also develops some conventions like adding a review box to an interview.
- Areas for development are discussed, like including more detailed information to attract consumers rather than just band names.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
1) The document discusses a music magazine media product and how it uses conventions from real magazines like NME. It has a consistent color scheme and simplistic design to make it recognizable and approachable.
2) The target audience is described as young people aged 16-24. The product would be released weekly to keep up with the fast-paced music industry.
3) Distribution through newsagents, supermarkets, and bookstores is discussed, but limited availability could increase competition against more established magazines.
Here are 4 annotations of my contents page with red arrows and appropriate media language:
1. Contents Listing: This lists the articles and features contained within the magazine issue. It allows readers to navigate to sections that interest them.
2. Page Numbers: The page numbers help readers locate each article or feature easily.
3. Feature Image: A large eye-catching image promotes and entices readers to turn to the double page interview feature.
4. Magazine Name/Issue: The masthead and issue details identify the magazine and lets readers know they have the correct publication.
This document provides an evaluation of a student's media studies portfolio project creating a magazine called "Club Classics".
The student summarizes how their magazine uses conventions from the magazine "Classic Pop" to make it seem more realistic. They replicated aspects of "Classic Pop" like layout, color scheme, and name.
Feedback was received from the target audience of 30-50 year olds who said the work was at a professional standard. Doing a preliminary task helped the student learn Photoshop tools and get practice before the final project to avoid mistakes. The main thing learned was that the production process takes time, patience, and organization.
This document provides an evaluation of a student's media studies portfolio project creating a magazine called "Club Classics".
The student summarizes how their magazine uses conventions from the magazine "Classic Pop" to make it seem more realistic. They replicated aspects of "Classic Pop" like layout, color scheme, and name.
The student then analyzes specific pages of their magazine, explaining how they developed the front cover, contents page, and double page spread to mimic conventions from "Classic Pop".
For the front cover, they copied elements like the masthead position, main headline style and color scheme. For the contents page, they replicated the use of large square images and side panel. The double page spread was less
Steven created a magazine called CMR targeted towards the classic rock genre audience. He conducted research through questionnaires, interviews, and online forums to understand his target audience. Steven learned about design principles like using thirds and grids to layout his magazine attractively. He represented his audience through clothing styles and haircuts on the cover. Dennis Publishing would be a good distributor as they are web-based and can provide instant updates online.
The document discusses the history and evolution of user-generated content from its origins in the 1980s on platforms like Usenet to modern social media. It traces major developments like blogs in the 1990s, wikis in 1998, social networks like Facebook and content sharing like Instagram. The document also outlines pros and cons of user-generated content marketing and provides tips for successful UGC strategies that engage customers.
The document discusses the student's process in developing a music magazine product proposal. It covers conducting audience research through questionnaires to understand preferences of their target demographic of teenagers aged 13-18 interested in rock music. Techniques like using eye-catching images and layouts were employed to attract readers. The student learned key skills in digital photography, image manipulation using Photoshop, and desktop publishing. They have grown to understand important media concepts and can now produce work to a professional standard, showing development from their initial skills learned in programs like PowerPoint.
1) Ashleigh Darlington proposes creating a fashion and celebrity gossip magazine as her final major project.
2) The 4-page magazine will include celebrity interviews, fashion content, and a weekly celebrity column.
3) The target audience is older teenage and young adult females, as they are most interested in the gossip genre.
4) To appeal to this audience, the magazine will be affordable at £2 and feature an attractive celebrity around the audience's age on the cover alongside enticing text.
1) Ashleigh Darlington proposes creating a fashion and celebrity gossip magazine as her final major project.
2) The 4-page magazine will include celebrity interviews, fashion content, and a weekly celebrity column.
3) The target audience is older teenage and young adult females, as they are most interested in the gossip genre.
4) To appeal to this audience, the magazine will be affordable at £2 and feature an attractive celebrity around the audience's age on the cover alongside enticing text.
The document provides instructions for a media studies evaluation assignment involving the planning and production of a music magazine. It outlines seven questions to be addressed in the evaluation and expectations for formatting the response in PowerPoint. Some key points:
- There are seven questions relating to planning, production, audience, representation, distribution, technologies used, and lessons learned.
- A minimum of five slides per question is recommended, using images, color coding, and other visual elements.
- The evaluation is worth 20 marks and each question must be addressed separately with details.
- Good communication skills should be demonstrated in submitting and presenting the evaluation.
- The document discusses questions about representing particular social groups, distributing media products, attracting audiences, and learning from creating a media product.
- The responses describe creating a rap music magazine aimed at 16-18 year olds, representing that demographic and distributing through large media companies.
- Creating the magazine required learning photo editing software and technologies to develop an authentic-looking product from initial research to final version.
My media product challenges conventions of real magazines by including a barcode and title similar to magazines sold in stores.
The music magazine is aimed at indie and rock music fans, as well as those wanting to enter the music industry. It targets all ages and aims to help bands succeed.
The magazine will be sold in smaller independent shops as well as larger chains, but in limited quantities in each. An online magazine will also be available with photos, quizzes, competitions and articles.
The catchy title, distinctive font, and album cover background are intended to attract audiences. The front cover also promotes bands and a competition.
My media product was inspired by existing magazines like The Crack and INDIE. I took conventions from their designs like color schemes, target audiences, and styles to appeal to my own audience. However, I also made changes to make my product unique. For my magazine front cover, I took inspiration from The Crack's simplistic style but made subtle changes to attract my specific regional audience. I also challenged conventions from INDIE magazine by manipulating features and making it more focused. For my website, I was inspired by The Crack's navigation bar, pinboard layout, and social media inclusion. But I developed the design to be more contemporary and regional than The Crack or INDIE by adding my own features and imagery. Throughout
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, promotional opportunities, and experiential marketing activities. Metrics for evaluating sponsorship return on investment are also outlined, including total interactions, reach, engagement, and best social media posts that feature sponsors. The document emphasizes fostering real connections between sponsors and audiences through incentives, giveaways, and customized promotion ideas.
The document summarizes the progression and development of a student's media magazine project from preliminary tasks to the final product. It reflects on how researching similar magazines helped the student understand conventions to make the magazine look professional. The student aimed to attract a teenage audience and represents the hip hop genre. Feedback on the final product is positive, noting it successfully uses conventions like mastheads and cover lines to fit the brief of creating a realistic magazine.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.
More Related Content
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The document provides an analysis of a student's media magazine project on progressive deep house and electro music. It summarizes the key aspects of the magazine, including conventions used from other magazines, representation of the target audience as fans of that music genre, potential publishers like NME due to design similarities, and the 16-25 year old male and female audience targeted. The student also reflects on technologies learned like Photoshop tools and time management lessons from the project progression.
Pinterest is a virtual pinboard that allows users to organize and share images from around the web. While still in early adoption, brands are starting to use Pinterest to engage with customers and expand their online communities. Brands can curate content related to their brand, engage with users by commenting on pins and creating contests, drive traffic to their website from pins, and create online catalogs for users to pin products.
Jenn Barber is a social media strategist who helps clients connect with opportunities on social media. Some of her client successes include growing a Facebook page to over 40,000 likes in under 6 months, attracting over 680,000 referred visits from Pinterest alone, and having content retweeted by major publications. Travelers extensively use the internet and social media for travel planning and research. Pinterest has over 10 million monthly unique visitors in the US and is a popular site for users to organize and share images they find interesting or inspiring on customized boards. Marketers can leverage Pinterest for travel marketing by showcasing their content and services, sharing tips, avoiding direct pricing, connecting with the community, and running contests to
- The document describes an evaluation of a media product created by the student, which is a magazine, and how it uses or challenges conventions of real magazines.
- The student explains how their magazine follows conventions like including the magazine title, artist photos and names, but also develops some conventions like adding a review box to an interview.
- Areas for development are discussed, like including more detailed information to attract consumers rather than just band names.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
1) The document discusses a music magazine media product and how it uses conventions from real magazines like NME. It has a consistent color scheme and simplistic design to make it recognizable and approachable.
2) The target audience is described as young people aged 16-24. The product would be released weekly to keep up with the fast-paced music industry.
3) Distribution through newsagents, supermarkets, and bookstores is discussed, but limited availability could increase competition against more established magazines.
Here are 4 annotations of my contents page with red arrows and appropriate media language:
1. Contents Listing: This lists the articles and features contained within the magazine issue. It allows readers to navigate to sections that interest them.
2. Page Numbers: The page numbers help readers locate each article or feature easily.
3. Feature Image: A large eye-catching image promotes and entices readers to turn to the double page interview feature.
4. Magazine Name/Issue: The masthead and issue details identify the magazine and lets readers know they have the correct publication.
This document provides an evaluation of a student's media studies portfolio project creating a magazine called "Club Classics".
The student summarizes how their magazine uses conventions from the magazine "Classic Pop" to make it seem more realistic. They replicated aspects of "Classic Pop" like layout, color scheme, and name.
Feedback was received from the target audience of 30-50 year olds who said the work was at a professional standard. Doing a preliminary task helped the student learn Photoshop tools and get practice before the final project to avoid mistakes. The main thing learned was that the production process takes time, patience, and organization.
This document provides an evaluation of a student's media studies portfolio project creating a magazine called "Club Classics".
The student summarizes how their magazine uses conventions from the magazine "Classic Pop" to make it seem more realistic. They replicated aspects of "Classic Pop" like layout, color scheme, and name.
The student then analyzes specific pages of their magazine, explaining how they developed the front cover, contents page, and double page spread to mimic conventions from "Classic Pop".
For the front cover, they copied elements like the masthead position, main headline style and color scheme. For the contents page, they replicated the use of large square images and side panel. The double page spread was less
Steven created a magazine called CMR targeted towards the classic rock genre audience. He conducted research through questionnaires, interviews, and online forums to understand his target audience. Steven learned about design principles like using thirds and grids to layout his magazine attractively. He represented his audience through clothing styles and haircuts on the cover. Dennis Publishing would be a good distributor as they are web-based and can provide instant updates online.
The document discusses the history and evolution of user-generated content from its origins in the 1980s on platforms like Usenet to modern social media. It traces major developments like blogs in the 1990s, wikis in 1998, social networks like Facebook and content sharing like Instagram. The document also outlines pros and cons of user-generated content marketing and provides tips for successful UGC strategies that engage customers.
The document discusses the student's process in developing a music magazine product proposal. It covers conducting audience research through questionnaires to understand preferences of their target demographic of teenagers aged 13-18 interested in rock music. Techniques like using eye-catching images and layouts were employed to attract readers. The student learned key skills in digital photography, image manipulation using Photoshop, and desktop publishing. They have grown to understand important media concepts and can now produce work to a professional standard, showing development from their initial skills learned in programs like PowerPoint.
1) Ashleigh Darlington proposes creating a fashion and celebrity gossip magazine as her final major project.
2) The 4-page magazine will include celebrity interviews, fashion content, and a weekly celebrity column.
3) The target audience is older teenage and young adult females, as they are most interested in the gossip genre.
4) To appeal to this audience, the magazine will be affordable at £2 and feature an attractive celebrity around the audience's age on the cover alongside enticing text.
1) Ashleigh Darlington proposes creating a fashion and celebrity gossip magazine as her final major project.
2) The 4-page magazine will include celebrity interviews, fashion content, and a weekly celebrity column.
3) The target audience is older teenage and young adult females, as they are most interested in the gossip genre.
4) To appeal to this audience, the magazine will be affordable at £2 and feature an attractive celebrity around the audience's age on the cover alongside enticing text.
The document provides instructions for a media studies evaluation assignment involving the planning and production of a music magazine. It outlines seven questions to be addressed in the evaluation and expectations for formatting the response in PowerPoint. Some key points:
- There are seven questions relating to planning, production, audience, representation, distribution, technologies used, and lessons learned.
- A minimum of five slides per question is recommended, using images, color coding, and other visual elements.
- The evaluation is worth 20 marks and each question must be addressed separately with details.
- Good communication skills should be demonstrated in submitting and presenting the evaluation.
- The document discusses questions about representing particular social groups, distributing media products, attracting audiences, and learning from creating a media product.
- The responses describe creating a rap music magazine aimed at 16-18 year olds, representing that demographic and distributing through large media companies.
- Creating the magazine required learning photo editing software and technologies to develop an authentic-looking product from initial research to final version.
My media product challenges conventions of real magazines by including a barcode and title similar to magazines sold in stores.
The music magazine is aimed at indie and rock music fans, as well as those wanting to enter the music industry. It targets all ages and aims to help bands succeed.
The magazine will be sold in smaller independent shops as well as larger chains, but in limited quantities in each. An online magazine will also be available with photos, quizzes, competitions and articles.
The catchy title, distinctive font, and album cover background are intended to attract audiences. The front cover also promotes bands and a competition.
My media product was inspired by existing magazines like The Crack and INDIE. I took conventions from their designs like color schemes, target audiences, and styles to appeal to my own audience. However, I also made changes to make my product unique. For my magazine front cover, I took inspiration from The Crack's simplistic style but made subtle changes to attract my specific regional audience. I also challenged conventions from INDIE magazine by manipulating features and making it more focused. For my website, I was inspired by The Crack's navigation bar, pinboard layout, and social media inclusion. But I developed the design to be more contemporary and regional than The Crack or INDIE by adding my own features and imagery. Throughout
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, promotional opportunities, and experiential marketing activities. Metrics for evaluating sponsorship return on investment are also outlined, including total interactions, reach, engagement, and best social media posts that feature sponsors. The document emphasizes fostering real connections between sponsors and audiences through incentives, giveaways, and customized promotion ideas.
The document summarizes the progression and development of a student's media magazine project from preliminary tasks to the final product. It reflects on how researching similar magazines helped the student understand conventions to make the magazine look professional. The student aimed to attract a teenage audience and represents the hip hop genre. Feedback on the final product is positive, noting it successfully uses conventions like mastheads and cover lines to fit the brief of creating a realistic magazine.
Similar to Let's Get Native - Jay Kingsley-Brooks, Tumblr (20)
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses challenges in B2B lead generation and personal branding. It identifies that generating leads is difficult due to poor data quality, gatekeepers blocking access, and timing issues. It then discusses benefits of building a strong personal brand such as recognition, trust, and competitive differentiation. It recommends activating one's personal brand through content creation and curation to establish credibility and attract clients. The document outlines using content to build an audience and database of potential clients on LinkedIn and Twitter then cultivating those relationships to convert leads and opportunities.
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This document discusses programmatic advertising and buying consumer moments. It provides examples of how advertisers can target specific audiences and contexts using combined first, second, and third party data to buy ads in real time. The document also notes that programmatic advertising is a growing market, with over 70% of digital display spending now programmatic. It suggests that in the future, advertising will increasingly be traded and targeted based on specific consumer "moments".
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
8. BRANDS-AS-PUBLISHERS
CONTENT MARKETING IS
A TOP PRIORITY
of Tumblr users are
more drawn to brands
who create and publish
their own content
87%
of marketers use
content marketing in
their organizations
77%
of marketers are
creating more content
than they did last year
70% 58%
growth in adoption of
Tumblr as a publishing
platform by brands
BRANDS NEED TO BE
CONTENT PUBLISHERS
CONTENT CREATION IS
FRONT-OF-MIND
TUMBLR IS INCREASINGLY USED
FOR BRAND PUBLISHING
Source: Content Marketing Institute 2015.
16. CHUCK TAYLOR - MADE BY YOU
An inspiring brand that literally uses their product as a canvas for creative and inspiration.
www.chucktaylor.tumblr.com
23. initial
AWARENESS
and
INTRIGUE
objective
“OOH,
THIS LOOKS
COOL!”
find and leverage your HOOK
(studio, actor, genre, passion)
what are people ALREADY
INTERESTED in?
approach
MAKE IT
INTERESTING
IDENTIFY YOUR HOOK
audience
CORE FANS
OF YOUR HOOK
your early fans
(those super passionate
about your title or if not,
your hook)
24. NON STOP
LIAM NEESON + FUCK YEAH
FUCKYEAH-LIAMNEESON.TUMBLR.COM
sometimes
YOUR CAST
is your hook
27. broader
AWARENESS
and
CONSIDERATION
objective
“I WANNA
SEE
THAT!”
posts that ANNOUNCE
(the title, tag line, date)
and posts that REVEAL story
nuggets (characters, trailer)
approach
MAKE IT
INVITING
SEND OUT THE INVITATION
now you are casting a wider
net (and your core fans are
spreading the word)
audience
CORE
AND
MORE
30. audience
extend your REACH
and
drive PURCHASE
objective
“GETTING
MY
TICKETS!”
posts that are SHAREABLE,
generate URGENCY, and
leverage the LINK
(for purchase)
approach
MAKE IT
EXCITING
GET THEM TO THE PARTY!
EVERYONE
IS
INVITED
your core fans and their
friends, their friend’s friends
and their last minute invites
31. HOW TO EXTEND YOUR REACH…
don’t limit the reblogbuild for the reblog
32. repeat PURCHASE
and
deeper ENGAGEMENT
objective
“HOW GOOD
WAS THAT
MOVIE?!”
audience
RE-LIVE THE MEMORIES
ICONIC moments (that make
the film re-liveable)
and RARE pieces (something
only you can provide)
approach
MAKE IT
COLLECTIBLE
THOSE WHO
SAW IT
AND THE SLACKERS
reward those who saw it
and make those on the
outside want to be on
the inside
34. renewed AWARENESS
and
PURCHASE
objective
“I WANT
MORE”
bring back your
EXCITEMENT posts and
RE-CONTEXTUALIZE them,
(you are creating content that
works NOW and LATER)
approach
MAKE IT
EXCITING
AGAIN
(AND AGAIN)
audience
MAKE IT LAST FOREVER
ALL THE
FANS
no matter when they joined
the conversation
35. keep content timeless evolve meaning of a post over time
CONTENT THAT WORKS
NOW AND LATER