The document discusses the importance and benefits of social media strategy. It notes that social media is a fundamental change in how we communicate according to a Spanish marketing firm. Some key benefits mentioned include improved search engine rankings, increased site traffic, branding, recruiting, and establishing authority. It also discusses popular social media platforms like Facebook and Twitter and how engaging users on these platforms can help connect with customers, influencers, and younger generations who expect information to be shared quickly.

1. Intro to Social Media Strategy

2. According to Spain’s Internet Marketing and Business Solutions: Social Media “is not a fad. It’s a fundamental change in the way we communicate.”

3. What can Social Media do for us? Search Engine Rankings Site Traffic Branding Recruiting “ Authority”

4. Search Engine Rankings What can Social Media do for us?

5. Search Engine Rankings What can Social Media do for us?

6. According to the Interactive Advertising Bureau (IAB): “ If you are not on a social networking site , you are not on the Internet . ”

7. What can Social Media do for us? Customer Touch & CRM Branding & PR – “thought leaders,” “authority” Connect with influencers & also influence others Show that you are a trustworthy global company

8. Take Facebook for instance…

9. Facebook – 700 Million people. 8.93% of ALL web traffic. All of Google’s sites COMBINED get 9.85% – beating Facebook by less than 1%

10. Wait… What about Twitter?

11. Almost as many people as the United States – and GROWING.

13. Reaching Gen-Y What can Social Media do for us?

14. Paul Adams, who has done user experience research for both Facebook AND Google, says: “ Think outside in” “ Social media is about rethinking how you make plans when your customers are in the center and in control .” and:

15. Leadership “ Green” Interaction Fun, Rewards Public referrals What can Social Media do for us? Sharing of information via word-of-mouth (hype / viral)

16. Shorter attention. Thirst for Information. “ If you want a sense of where the world’s media habits are headed… watch what kids are doing.” -Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation (January 2010) Need info quick, brief.

17. Over ½ the world’s population is under 30. They’ve never known life without the Internet.

18. According to Erik Qualman, author of Socialnomics : “ We don’t have a choice in whether we do social media . The question is how well we do it . ”