Matt Smith from Equimedia, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.

1. How programmatic is
transforming digital advertising
Matt Smith
Media planning manager
@equimedia

2. The
“age of programmatic”

3. A changing media landscape

4. Connected Audiences

5. Speed and adoption of growth
IAB Media Owner Sales Techniques 2014 Report

6. Rise of the machines?

7. The benefits of programmatic
Customised audience targeting
Relevance
Efficiency
Reach and scale
Measurement and optimisation

8. The age of programmatic
Technology
PeopleData

9. “Programmatic is defined as the
harmonious relationship between human
insight, data and technology to serve
relevant ads to users as they move
between various channels and touch
points.”

10. Putting data at the
heart of it

11. Think about your audience

12. Context is king!

13. Real-time improves relevance

14. A great example from Kit Kat

15. Programmatic premium

16. Quality content is important

17. Creative is important too

18. Another example from B&Q

20. Looking ahead:
the growing role of
programmatic

21. Programmatic is expanding
into other channels

22. Programmatic video in action

23. Programmatic ad spend is on
the rise
IAB Media Owner Sales Techniques 2014 Report

24. Cross-channel view of the
consumer

25. The programmatic age is here

26. Getting the balance right
Technology
PeopleData

27. “Programmatic is defined as the
harmonious relationship between human
insight, data and technology to serve
relevant ads to users as they move
between various channels and touch
points.”

28. Any questions?