Jo Golley is commercial director at Nominet. Jo is passionate for Wales and her desire to return ‘home’ took rather a long trip around the globe, firstly as a Commercial Director in Media and later in International Conferencing. Read Jo's presentation 'Digital Brand Marketing' from Oi15!

1. Digital
Brand
Marke/ng
The
Art
of
Storytelling
Jo
Golley
Nominet

2. Great
brands
are
built
on
great
stories
Ian
Rowden
Chief
Marke/ng
Officer,
Virgin
Group

3. Prologue
1971–firstEmailsentbyRoy
Tomlinson
(tohimself!)
August6th1991–TimBerners-
Leeinventedtheinternet
(20yearsold)
September4th1998–Google
launched
March21st2006–Twitter
launched
April3rd2010–iPadlaunched
May15th2013–Google
Hangoutslaunched
2014–Snapchat,Periscope...
1971
1980
1991
2001
2005
2010
2011
2012
2013
2014
2015

4. What
is
a
Brand

5. A
Story
About
Making the Web More
Welsh

6. The
Protagonist
(and
suppor/ng
cast)
The
Mascot(s)
The
Ambassador
and
Brand
Chairman
Spokesperson

7. SeUng
the
Scene

8. Chapter
One
www.ourhomeonline.wales
www.eincartrefarlein.cymru

9. GeUng
the
Story
Going
Engaging
the
Audience

10. GeUng
the
Story
Going
Engaging
the
Audience

11. GeUng
the
Story
Going
Engaging
the
Audience

12. GeUng
the
Story
Going
Engaging
the
Audience
I’vegotmine...Haveyougotyours?
#Samwarburton – have you got yours?
#makingthewebmorewelsh
Yup ... #Georgenorth have you got
yours? #making the webmorewelsh
I have ... Coach have you got yours?
#TomJones ... Have you got yours?
#making the webmorewlesh
#Tomjones ... Tom are you there?
#making the webmorewelsh

13. GeUng
the
Story
Going
Engaging
the
Audience

14. Put
a
Twist
in
the
Tale
(and
engage
your
readers)

15. Understanding
how
to
behave
in
social
media
is
easy.
Be
nice
or
leave
Faris
Yakob,
chief
technology
strategist,
McCann
Erickson

16. Get
People
Talking
About
Your
Story

17. The
internet
is
becoming
the
town
square
for
the
global
village
of
tomorrow
Bill
Gates,
founder,
MicrosoZ

19. Join us in making the web more
Welsh