This document summarizes three case studies of social business, digital marketing, and integrated CRM: Moby, Amadori, and Avanzi on the new IBM platform for Customer Experience & Multichannel Marketing. It discusses how the IBM Customer Experience Suite provides digital solutions to connect companies and markets through social business strategies and digital marketing optimization. Examples are provided of how Moby, Amadori, and Avanzi have leveraged the IBM platform to improve customer retention rates, enlarge customer bases and knowledge, maximize revenue, and more through social engagement, digital analytics, and new multichannel approaches.
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
Here are slides to my lecture about ebusiness on my course Digital marketing.
If you want to hear what I've been talking about there go to Youtube https://youtu.be/_CA9KbHQYd0
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
ecommerce.
6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
E come la Marketing Automation può aiutare loro a risolverle e a vicerle; Presentazione tenuta durante il workshop sulla Marketing Automation organizzato da DML; relatore: Leonardo Bellini
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
Here are slides to my lecture about ebusiness on my course Digital marketing.
If you want to hear what I've been talking about there go to Youtube https://youtu.be/_CA9KbHQYd0
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
ecommerce.
6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
E come la Marketing Automation può aiutare loro a risolverle e a vicerle; Presentazione tenuta durante il workshop sulla Marketing Automation organizzato da DML; relatore: Leonardo Bellini
Slides che sintetizzano lo studio condotto da Altimeter Group dal titolo "the evolutin of social business" di marzo 2013. Sono elencati 6 stadi evolutivi per la social business transformation di un'azienda.
Appunti del corso di dottorato: Ottimizzazione Strutturale / Structural Optim...StroNGER2012
Appunti del corso di dottorato:
INTRODUZIONE ALL'OTTIMIZZAZIONE STRUTTURALE
Ia parte
Lezione del 13 maggio 2014
Lecture of the Ph.D. Course on
STRUCTURAL OPTIMIZATION
1st part
May, 13, 2014
Hacking Sales - Sales 2.0 e Inbound SalesAdv Media Lab
Hacking sales significa trasformare il processo di vendita grazie agli strumenti digitali di nuova generazione, tattiche e nuove strategie. Partendo dall’edizione “Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” di Max Altschuler, l’obiettivo è far evolvere totalmente la figura del venditore integrandolo al moderno (inbound) marketer.
How watson can help creating differentiating customer experiencesMarcel Baron
A talk about how Brand Belonging plays a key role that will drive Digital Reinvention™ and where technology with Watson will support the marketing and sales business architecture,
Downloads:
Brand belonging study
https://www-935.ibm.com/services/ibmix/brand-belonging/
Digital Reinvention™
https://www-935.ibm.com/services/ibmix/
Watson
https://www.ibm.com/watson/
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALOREPriyankaBhowmik14
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing training Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Digital Transformation in Automotive Industry Chinese-German CAR Symposiumaccenture
China has now the world’s largest netizen population and the largest e-commerce market. With a large population of “always on” consumers, the digital eco-system is evolving rapidly in China and is drastically redefining customer experience management in all key dimensions. Fast development of connected car technology and its new applications have created a new biz platform. What does this mean for car manufacturers?
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
Siamac Alexander Rahnavard (Echte Liebe) Programmatic Creativity - Programmat...e-dialog GmbH
Programmatic Marketing bietet Werbetreibenden neue Möglichkeiten der kreativen Ansprache. Neben eigenen First Party Daten können Advertiser event- oder situationsbezogene, aber auch interessensbasierte Daten wie Kaufabsichten für eine gezieltere Werbeansprache mit einbeziehen. Programmatic Creativity ist dabei wesentlicher Kerne einer ganzheitlich gedachten programmatischen Strategie, da sie maßgeblich zur Erreichung des Users zur richtigen Zeit am richtigen Ort beiträgt. Programmatic Creativity geht dabei weit über den rein technischen Mediaeinkauf hinaus.
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
9 chart - digital business divide | eMarkeret 2015-16Max Ardigó 🇦🇷
9 chart business digital divide emarkeret 2015-16: if you're still asking yourself "what" and "how much" about your digital business, start discovering "why".
Dnsee digital agency capabilities.
We help our customers to embrace the digital age to extend, expand and develop their business in the world.
We are the largest italian digital network with over 250 italian professionals and more than 400 eurpoean, american and asian networked professionals.
IL WEBCAST CON LO SPEECH DEL CHIEF INFORMATION OFFICER DI CARIGE E DEGLI IMPLEMENTATORI E' DISPONIBILE QUI: http://event.on24.com/r.htm?e=699449&s=1&k=A93178118CA8608C5FB1F7FBC3124E4A
IBM digital experience - 24 ottobre 2013 smau - ARDIGOMax Ardigó 🇦🇷
Talk about omnichannel digital experience and IBM integrated solution. How customers in the right track are managing projects and obtaining outperforming results.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
chapter 10 - excise tax of transfer and business taxation
Ibm customer experience - iab12 - milano - Ardigo
1. 3 casi di social business, marketing digitale
e CRM integrati: l'agency ci supporta live,
dalla relazione alla transazione!
I casi Moby, Amadori e Avanzi sulla nuova piattaforma IBM
per la Customer Experience & Multichannel Marketing
Max Ardigo’
Consulente di trasformazione digitale – IBM Italia
max_ardigo@it.ibm.com@it.ibm.com
ardigo
max ardigo’
38. IBM Customer Experience Suite & Intranet Experience Suite
Fast and easy for business users – Lots of ready templates
PLE
M
EXA
38
39. IBM Customer Experience Suite & Intranet Experience Suite
Fast and easy for business users – 15 min activity
39
40. IBM Customer Experience Suite & Intranet Experience Suite
Enabling Mobile and BYOD for Employees and Customers
Portal Responsive Design & Worklight for full native apps.
41. IBM Customer Experience Suite & Intranet Experience Suite
Injecting social business and collaboration in context for selective
customer relation, engagement, service
42. IBM Customer Experience Suite & Intranet Experience Suite
Injecting social business and collaboration in context for selective
customer relation, engagement, service
PLE
XA M
E
43. IBM Customer Experience Suite & Intranet Experience Suite
Enabling real time social content compliancy by rules and alerts
PLE
XA M
E
44. IBM Customer Experience Suite & Intranet Experience Suite
Enabling social data collection, segmentation and
prospect/customer clustering
Customer
Data Hub
44
45. IBM Customer Experience Suite & Intranet Experience Suite
Enabling digital marketing optimization and automation,
individual behavioral and social analytics
IBM Portal & Web Content
Social Registration / Data collection
Real time personalization
Targeting
Coremetrics / Tealeaf /
Unica / SPSS
individual digital analytics, real
time monitoring, I/O ERP
data, dynamic segments,
mkt. automation
Customer
Data Hub
45
46. IBM Customer Experience Suite & Intranet Experience Suite
Enabling “in context” analytics, for employers, marketers
47. IBM Customer Experience Suite & Intranet Experience Suite
Enabling advanced analytics and rule-based
cross channel segmentation, targeting and automation
48. IBM Customer Experience Suite & Intranet Experience Suite
Enabling advanced analytics and rule-based
cross channel segmentation, targeting and automation: i.e. organic search