This document provides an overview of an introductory course on e-commerce for retail. It discusses the course learning goals and intended outcomes, which include developing an appreciation for how technology is transforming business and understanding e-commerce aspects and business models. The document also provides biographical information about the faculty member teaching the course, and outlines what topics will be covered, including e-commerce definitions, frameworks, business models, and benefits.
New business models using Artificial Intelligence BirgitObermeier
Excecutive summary of a report of Plattform Lernende Systeme - Germany's platform for Artificial Intelligence
Artificial intelligence (AI) will change our economy as much as the Internet once did. To keep pace with international competition, companies must adapt their business models. This requires a clear AI vision and cross-industry cooperation, recommend experts from the Learning Systems Platform. They provide companies with a guide and show how they can use AI systematically. Case studies illustrate this. Finally, design options are addressed to politics, science and industry in order to create the appropriate framework conditions.
The linking of computers around the world is going to have far reaching effects, and the spread of knowledge, the interchange of ideas and the dissemination of information are going to produce a revolution in our society. Digital business use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital only brands and traditional players that are transforming their businesses with digital technologies. the more important benefits derived from developing a digital business include the ability of your organization to rapidly develop and move into new markets uncover and form partnerships reach new customers and expand your brand with new and existing customers as an innovator, among many others. Digital business is about the creation of new business designs by blurring the physical and digital world. It is about the interaction and negotiations between, business, and things. A. Karthik | M. Karthikeyan | P. H. Gopikannan "Digital Business" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33644.pdf Paper Url: https://www.ijtsrd.com/management/marketing/33644/digital-business/a-karthik
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
E-Commerce: Digital Markets, Digital Goods
===================================
As Per Latest 15th Edition - ● Kenneth C. Laudon ● Jane P. Laudon (2018)
===================================
For more updates on Big Data, Cloud Computing, Data Analytics, Artificial Intelligence, IoT , E-Commerce, DBMS, Networking etc.…… subscribe to:
http://www.mybigdataanalytics.in
Industry 4.0: from Factory to Smactory
It is August the 18th of 2014 when a German government official press ‘post’ on an update called: "Zukunftsprojekt Industrie 4.0”, not knowing that this Industry number will complete transform the way we traditionally did business. Where business transformation in prior times mostly affected individual entities of businesses, this transformation affects the whole business eco-system. The announcement, posted on the “Bundesministerium fur Bildung und Forschung ” or, in English, the:”Federal ministry of education and Research” quoted the following key message:
“The future project Industry 4.0 aims to enable the German industry in a position to be ready for the future of production. Industrial production will be characterized by strong personalization of products under the conditions of high flexibilised (high-volume) production, the extensive integration of customers and business partners in business and value creation processes and the coupling of production and quality services.”
Industry 4.0, where disruption meets the manufacturing industry
According the Cambridge Online Dictionary is revolution something that is: ‘a very important change in the way that people do things’ or ‘one complete circular movement of something’. That Industry 4.0 is a industrial revolution is an understatement. Industry 4.0 is a big disruption in the economy & the way we (will) do business in the future. Before deep dive directly into Industry 4.0 let us have a closer look to the road towards it...
New business models using Artificial Intelligence BirgitObermeier
Excecutive summary of a report of Plattform Lernende Systeme - Germany's platform for Artificial Intelligence
Artificial intelligence (AI) will change our economy as much as the Internet once did. To keep pace with international competition, companies must adapt their business models. This requires a clear AI vision and cross-industry cooperation, recommend experts from the Learning Systems Platform. They provide companies with a guide and show how they can use AI systematically. Case studies illustrate this. Finally, design options are addressed to politics, science and industry in order to create the appropriate framework conditions.
The linking of computers around the world is going to have far reaching effects, and the spread of knowledge, the interchange of ideas and the dissemination of information are going to produce a revolution in our society. Digital business use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital only brands and traditional players that are transforming their businesses with digital technologies. the more important benefits derived from developing a digital business include the ability of your organization to rapidly develop and move into new markets uncover and form partnerships reach new customers and expand your brand with new and existing customers as an innovator, among many others. Digital business is about the creation of new business designs by blurring the physical and digital world. It is about the interaction and negotiations between, business, and things. A. Karthik | M. Karthikeyan | P. H. Gopikannan "Digital Business" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33644.pdf Paper Url: https://www.ijtsrd.com/management/marketing/33644/digital-business/a-karthik
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
E-Commerce: Digital Markets, Digital Goods
===================================
As Per Latest 15th Edition - ● Kenneth C. Laudon ● Jane P. Laudon (2018)
===================================
For more updates on Big Data, Cloud Computing, Data Analytics, Artificial Intelligence, IoT , E-Commerce, DBMS, Networking etc.…… subscribe to:
http://www.mybigdataanalytics.in
Industry 4.0: from Factory to Smactory
It is August the 18th of 2014 when a German government official press ‘post’ on an update called: "Zukunftsprojekt Industrie 4.0”, not knowing that this Industry number will complete transform the way we traditionally did business. Where business transformation in prior times mostly affected individual entities of businesses, this transformation affects the whole business eco-system. The announcement, posted on the “Bundesministerium fur Bildung und Forschung ” or, in English, the:”Federal ministry of education and Research” quoted the following key message:
“The future project Industry 4.0 aims to enable the German industry in a position to be ready for the future of production. Industrial production will be characterized by strong personalization of products under the conditions of high flexibilised (high-volume) production, the extensive integration of customers and business partners in business and value creation processes and the coupling of production and quality services.”
Industry 4.0, where disruption meets the manufacturing industry
According the Cambridge Online Dictionary is revolution something that is: ‘a very important change in the way that people do things’ or ‘one complete circular movement of something’. That Industry 4.0 is a industrial revolution is an understatement. Industry 4.0 is a big disruption in the economy & the way we (will) do business in the future. Before deep dive directly into Industry 4.0 let us have a closer look to the road towards it...
Intelligenza artificiale: le sue potenzialità, la bozza di regolamento UE e r...Giulio Coraggio
Quali sono le potenzialità di business dell’intelligenza artificiale, quale è il potenziale impatto del regolamento sull’IA sulle stesse e quali sono le questioni legali ed etiche che rimangono irrisolte dopo il regolamento? Ne abbiamo discusso in webinar organizzato da AIGI con lo studio legale DLA Piper. La presentazione qui pubblicata è stata realizzata da Pietro Scarpino – VP, Head of IoT, VR & AI Service Line di NTT Data e
Giulio Coraggio – Location Head of Italian Intellectual Property and Technology Department di DLA Piper
Internet of Things: From Strategy to Action: Driving IoT to Industrial ScaleCognizant
Full IoT value cannot be realized by connecting a few devices. Organizations need to get beyond instrumentation, and focus on the impact these technologies can have on their business strategies, which will require leadership, vision and partnership.
Creating value in the digital economy Prof Mark Skilton May 2014 Mark Skilton
The concepts of digitization, the digital economy and digital architecture prafctices for value creation. The talk covers the following topics
-Physical economy, digital economy and role of digital -ecosystems
-Multisided market platforms (MSPs)
-Open Platform 3.0TM
-Generative Platforms and Modular architecture
-Design Lessons
Define e-commerce and describe how it differs
from e-business
Identify the unique features of e-commerce
technology and their business significance
Describe the major types of e-commerce
Understand the visions and forces behind the
E-Commerce I era
Final Presentation submitted for submitted in partial fulfillment of the requirements for the course Information Technology in Business.
The document explores basic characteristics of digital goods and the difference between public and physical goods.
The rapidly shifting technology environment raises serious questions on how to help their companies capitalize on the transformation under way. Advancing technologies and their swift adoption are upending traditional business models. So, today we bring you Five Hottest Tech-Enabled Business Trends in 2017.
Key Contents -
Trends in the Manufacturing Sector
Key Statistics and Challenges
Digital Transformation Strategy Development Steps
Use-Cases in Manufacturing
Market Map Landscape - By Leaders, Star-ups, Segments & Sub Segments (Managing Technology Risks)
Drivers of M&A in Industry 4.0
Benchmarking the start-ups and investments/acquisition options for Market Leaders
Intelligenza artificiale: le sue potenzialità, la bozza di regolamento UE e r...Giulio Coraggio
Quali sono le potenzialità di business dell’intelligenza artificiale, quale è il potenziale impatto del regolamento sull’IA sulle stesse e quali sono le questioni legali ed etiche che rimangono irrisolte dopo il regolamento? Ne abbiamo discusso in webinar organizzato da AIGI con lo studio legale DLA Piper. La presentazione qui pubblicata è stata realizzata da Pietro Scarpino – VP, Head of IoT, VR & AI Service Line di NTT Data e
Giulio Coraggio – Location Head of Italian Intellectual Property and Technology Department di DLA Piper
Internet of Things: From Strategy to Action: Driving IoT to Industrial ScaleCognizant
Full IoT value cannot be realized by connecting a few devices. Organizations need to get beyond instrumentation, and focus on the impact these technologies can have on their business strategies, which will require leadership, vision and partnership.
Creating value in the digital economy Prof Mark Skilton May 2014 Mark Skilton
The concepts of digitization, the digital economy and digital architecture prafctices for value creation. The talk covers the following topics
-Physical economy, digital economy and role of digital -ecosystems
-Multisided market platforms (MSPs)
-Open Platform 3.0TM
-Generative Platforms and Modular architecture
-Design Lessons
Define e-commerce and describe how it differs
from e-business
Identify the unique features of e-commerce
technology and their business significance
Describe the major types of e-commerce
Understand the visions and forces behind the
E-Commerce I era
Final Presentation submitted for submitted in partial fulfillment of the requirements for the course Information Technology in Business.
The document explores basic characteristics of digital goods and the difference between public and physical goods.
The rapidly shifting technology environment raises serious questions on how to help their companies capitalize on the transformation under way. Advancing technologies and their swift adoption are upending traditional business models. So, today we bring you Five Hottest Tech-Enabled Business Trends in 2017.
Key Contents -
Trends in the Manufacturing Sector
Key Statistics and Challenges
Digital Transformation Strategy Development Steps
Use-Cases in Manufacturing
Market Map Landscape - By Leaders, Star-ups, Segments & Sub Segments (Managing Technology Risks)
Drivers of M&A in Industry 4.0
Benchmarking the start-ups and investments/acquisition options for Market Leaders
The Design and Implementation of E-Commerce Management System.IOSRJECE
Electronic Commerce is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products. Unlike traditional commerce that is carried out physically with effort of a person to go & get products, ecommerce has made it easier for human to reduce physical work and to save time. E-Commerce which was started in early 1990’s has taken a great leap in the world of computers, but the fact that has hindered the growth of ecommerce is security. Security is the challenge facing e-commerce today & there is still a lot of advancement made in the field of security.The main advantage of e-commerce over traditional commerce is the user can browse online shops, compare prices and order merchandise sitting at home on their PC.For increasing the use of e-commerce in developing countries the B2B e-commerce is implemented for improving access to global markets for firms in developing countries. For a developing country advancement in the field of e-commerce is essential. The research strategy shows the importance of the e-commerce in developing countries for business applications.
Virtual Digital Surrogates & Blockchain: The Path Ahead for the IoT in the Sh...Cognizant
As concepts such as digital twins and machine-to-blockchain-powered smart contracts emerge for IoT-based businesses across the industrial world, they open the possibility for new borderless and ownerless ecosystems that will be driven by seamless collaboration and operational outcomes.
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1. 20-09-2018
1
E-Commerce For Retail
Introduction Session 1 and 2
Prof Sanjiva Shankar Dubey
BIMTECH
About the course
Course Learning Goals (CLGs)
Develop an appreciation of how technology is transforming how business is
conducted today;
Understand the different aspects of technology involved in E-enabling an
organization; and
Different business models that are being used by organizations to address their
E-Business initiatives
Course Intended Learning Outcomes (CILOs)
This course will equip a student to
CILO1 -Basic concept of E-Commerce
CILO2 - Demonstrate effective analytical and critical thinking skills to make an
appropriate business related decisions.( PILO-3A)
CILO3 - Illustrate how E-Commerce technologies and decision-support tools can
be utilized to the advantage of business operations.
CILO4 –Impact of E-Commerce for business
5. 20-09-2018
5
Brief History of EC
EC applications first developed in the early 1970s --- Electronic funds
transfer (EFT)
Limited to:
Large corporations
Financial institutions
A few other daring businesses
Electronic data interchange (EDI)—electronic transfer of documents:
Purchase orders
Invoices
E-payments between firms doing business
Enlarged pool of participants to include:
Manufacturers
Retailers
Service providers
Internet became more commercialized in the early 1990s
Stock trading
Travel reservation systems 9
E-commerce is a new way of conducting
business, and as with any other new application
of technology, it presents both opportunities for
improvement and potential problems
E-commerce requires the careful planning and
integration of a number of technology infrastructure
components
Outline the key components of technology
infrastructure that must be in place for e-commerce to
succeed
10
6. 20-09-2018
6
Users of e-commerce technology
must use safeguards to protect
themselves
Identify the major issues that
represent significant threats to the
continued growth of e-commerce
11
An Introduction to Electronic
Commerce
Business-to-consumer (B2C) e-commerce: customers
deal directly with the organization, avoiding any
intermediaries
Business-to-business (B2B) e-commerce: participants
are organizations
Consumer-to-consumer (C2C) e-commerce:
participants are individuals, with one serving as the
buyer and the other as the seller
12
7. 20-09-2018
7
Advantages
Quick
Easy
Time Saver
Variety of choices
Comparison
Low cost – don’t need a
physical store
Disadvantages
Security ---- very important
Speed of internet access
Malfunction of website
Physically touching the product
Shipping and handling
Who to deal with when customer
is not satisfied
8. 20-09-2018
8
Definitional Distinctions
Electronic Business
Electronic Commerce
Electronic Marketing
Electronic shopping,
Virtual malls, etc.
Electronic Commerce:
Definitions and Concepts
e-business
E-business is a broader definition of
EC that includes not just the buying
and selling of goods and services, but
also
Servicing customers
Collaborating with business partners
Conducting electronic transactions
within an organization
16
9. 20-09-2018
9
17
Electronic Commerce:
Definitions and Concepts
1.1
Electronic Commerce:
Definitions and Concepts
Traditional commerce: all dimensions
are physical
Brick-and-mortar organizations
Old-economy organizations
(corporations)
Perform all business off-line
Sell physical products by means of
physical agents Chapte
r 1
Prentice Hall 18
10. 20-09-2018
10
Electronic Commerce:
Definitions and Concepts
PURE VERSUS PARTIAL EC
Pure EC: all dimensions are digital
virtual (pure-play) organizations
Organizations that conduct their business activities solely
online. (eBay, AOL –media services)
Partial EC: a mix of digital and physical
dimensions
Click-and-mortar (click-and-brick) organizations
Conduct EC activities
Do their primary business in the physical world
Examples: GE, IBM, Intel
Chapte
r 1
Prentice Hall 19
Electronic Commerce:
Definitions and Concepts
INTERNET VERSUS NON-INTERNET EC
Non-Internet EC is the use of EC technologies
on private (as opposed to public) networks.
intranet
An internal corporate or government
network that uses Internet tools, such as
Web browsers, and Internet protocols.
extranet
A network that uses the Internet to link
multiple intranets.
Chapte
r 1
Prentice Hall 20
12. 20-09-2018
12
Electronic Commerce:
Definitions and Concepts
Interorganizational information systems (IOSs)
Communications systems that allow routine
transaction processing and information flow
between two or more organizations.
intraorganizational information systems
Communication systems that enable
e-commerce activities to go on within individual
organizations.
23
Electronic Commerce:
Definitions and Concepts
Internet EC is the use of EC technologies on public (as opposed to private)
networks.
electronic market (e-marketplace)
An online marketplace where buyers
and sellers meet to exchange goods,
services, money, or information.
24
13. 20-09-2018
13
The EC Framework,
Classification, and Content
An EC Framework
EC applications supported by
infrastructure and 5 support
areas
People
Public policy
Technical standards and protocols
Business partners
Support services 25
26
The EC Framework,
Classification, and Content
14. 20-09-2018
14
The EC Framework,
Classification, and Content some more
consumer-to-business (C2B)
E-commerce model in which individuals use the
Internet to sell products or services to
organizations or individuals who seek sellers to bid
on products or services they need.
consumer-to-consumer (C2C)
E-commerce model in which consumers sell
directly to other consumers.
mobile commerce (m-commerce)
E-commerce transactions and activities conducted
in a wireless environment.
27
The EC Framework,
Classification, and Content
location-based commerce (l-commerce)
M-commerce transactions targeted to
individuals in specific locations, at specific
times.
intrabusiness EC
E-commerce category that includes all
internal organizational activities that
involve the exchange of goods, services, or
information among various units and
individuals in an organization.
28
15. 20-09-2018
15
The EC Framework,
Classification, and Content
business-to-employees (B2E)
E-commerce model in which an organization
delivers services, information, or products to its
individual employees.
collaborative commerce (c-commerce)
E-commerce model in which individuals or groups
communicate or collaborate online.
peer-to-peer
Technology that enables networked peer
computers to share data and processing with each
other directly; can be used in C2C, B2B, and B2C
e-commerce.
29
The EC Framework,
Classification, and Content
e-learning
The online delivery of information for
purposes of training or education.
e-government
E-commerce model in which a government
entity buys or provides goods, services, or
information from or to businesses or
individual citizens.
30
16. 20-09-2018
16
The EC Framework,
Classification, and Content
exchange
A public electronic market with many
buyers and sellers.
exchange-to-exchange (E2E)
E-commerce model in which
electronic exchanges formally
connect to one another for the
purpose of exchanging information.
31
Interdisciplinary Nature of EC
32
Marketing
Computer sciences
Consumer behavior and psychology
Finance
Economics
Management information systems
Accounting and auditing
Management
Business law and ethics
Others
17. 20-09-2018
17
The EC Framework,
Classification, and Content
Web 2.0
The second-generation of Internet-based services that
let people generate content, collaborate, and share
information online in perceived new ways—such as
social networking sites, wikis, and communication
tools.
Web 3.0 Web 3.0 will be able to get the context from
the user; and then be able to provide the user with the
most useful information , it can be likened to an
artificial intelligence assistant that understands its
user and personalizes everything.
https://www.youtube.com/watch?v=bsNcjya56v8
https://www.youtube.com/watch?v=aPVmd7SyKfQ
33
The Digital Revolution
Drives E-Commerce
digital economy
An economy that is based on digital
technologies, including digital
communication networks, computers,
software, and other related information
technologies; also called the Internet
economy, the new economy, or the Web
economy.
34
18. 20-09-2018
18
The Digital Revolution
Drives E-Commerce
The digital revolution accelerates EC mainly
by providing competitive advantage to
organizations.
The digital revolution enables many
innovations (Digital products, financial
transactions, Information as
commodity)
virtual world
A user-defined world in which people can
interact, play, and do business. The most
publicized virtual world is Second Life.
35
The Business Environment
Drives E-Commerce
THE BUSINESS ENVIRONMENT
The Business Environment Impact
Model
Business Pressures and Opportunities
Market, societal and technological.
Organizational Response Strategies
Agility, CRM, KMS, E-markets, …etc.
36
19. 20-09-2018
19
Learning Pause 2
What are the pillars of E commerce
EC BUSINESS MODELS
business model A method of doing business by which a
company can generate revenue to sustain itself.
Revenue sources are
Transaction fees (Stock trade fee)
Subscription fees (AOL monthly fee)
Advertisement fees (Ads on google as banners)
Affiliate fees (Refering customers to other sites)
Sales (Wal-Mart, Amazon)
Value proposition is the description of the benefits a company can
derive from using EC
Search and transaction cost efficiency
Lock-in – switching costs
Novelty
Complementarities – bundling products with services
38
20. 20-09-2018
20
EC BUSINESS MODELS
TYPICAL EC BUSINESS MODELS
Online direct marketing (Used in B2C and
B2B, Suitable for digitizable products)
Electronic tendering systems for procurement
tendering (bidding) system (reverse
auction)
Model in which a buyer requests would-be sellers to
submit bids; the lowest cost or highest value bidder
wins.
name-your-own-price model
Model in which a buyer sets the price he or
she is willing to pay and invites sellers to
supply the good or service at that price.
39
EC BUSINESS MODELS
Find the best price
also known as a search engine model through intermediaries
affiliate marketing
An arrangement whereby a marketing partner (a
business, an organization, or even an individual)
refers consumers to the selling company’s Web site.
viral marketing
Word-of-mouth marketing in which customers
promote a product or service to friends or others.
40
21. 20-09-2018
21
Auctions/Reverse Auctions
Extremely popular form of business model
for selling B2B, B2C, and C2C; can be set up
to host your own auctions or use an auction
brokerage
Auctions may be part of a general auction
web site or specialized in particular
industries
In Reverse Auctions, buyers register an
amount they are willing to pay, then sellers
bid for the buyer’s business.
Infomediaries
Business model is built around compiling and distributing
information
Profit: Referral fees, advertisers, affiliates
Types of Infomediaries:
Portal Sites
Serve as information centers or gateways to
other sites
Brings together clusters of manufacturers, e-
tailers, content providers, consumers into an
online community
Can be general (Yahoo!, NetZero, Excite) or
special-interest “vortals” (Edmunds, TheKnot,
22. 20-09-2018
22
EC BUSINESS MODELS
group purchasing
Quantity (aggregated) purchasing that
enables groups of purchasers to obtain a
discount price on the products
purchased.
SMEs
Small-to-medium enterprises.
e-co-ops
Another name for online group purchasing
organizations.
43
The Benefits of EC
Benefits to Organizations
Expands the marketplace to national and
international markets
Decreases the cost of creating, processing,
distributing, storing and retrieving paper-
based information
Lowers telecommunications cost - the
Internet is much cheaper than value added
networks (VANs)
44
23. 20-09-2018
23
Benefits of EC (cont.)
Benefits to consumers
Enables consumers to shop or do other
transactions 24 hours a day, all year round
from almost any location
Provides consumers with more choices
Provides consumers with less expensive
products and services by allowing them to shop
in many places and conduct quick comparisons
Facilitates competition, which results in
substantial discounts
45
Benefits of EC (cont.)
Allows quick delivery of products and services (in
some cases) especially with digitized products
Consumers can receive relevant and detailed
information in seconds, rather than in days or
weeks
Makes it possible to participate in virtual
auctions
Allows consumers to interact with other
consumers in electronic communities and
exchange ideas as well as compare experiences
46
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Benefits of EC (cont.)
Benefits to society
Enables more individuals to work at home, and to do
less traveling for shopping, resulting in less traffic on
the roads, and lower air pollution
Allows some merchandise to be sold at lower prices,
benefiting less affluent people
Enables people in Third World countries and rural
areas to enjoy products and services which otherwise
are not available to them
Facilitates delivery of public services at a reduced
cost, increases effectiveness, and/or improves quality
47
The Limitations of EC
Technical limitations
There is a lack of universally accepted standards for
quality, security, and reliability
The telecommunications bandwidth is insufficient
Software development tools are still evolving
There are difficulties in integrating the Internet and
EC software with some existing (especially legacy)
applications and databases.
Special Web servers in addition to the network servers
are needed (added cost).
Internet accessibility is still expensive and/or
inconvenient
48
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Learning pause 3
What are is advantage of Ecommerce Exchange
Shopping Cart
Purposes of shopping cart
Technologies to build shopping cart
Benefits of using shopping cart
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Technologies to build
Shopping Cart
Build your own shopping cart with ASP,
CGI, Pearl, or JSP. (can be very complicated)
If not, you can purchase shopping cart
online as well. (can be costly)
Can add 1 – 500 or more items to the cart
Benefits of using shopping
cart
Allows customers comments
Increase sales for the company
Customer satisfaction (shipping,
security, and easy to process)
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Benefits of using shopping
cart
Allows customers comments
Increase sales for the company
Customer satisfaction (shipping,
security, and easy to process)
Learning Pause 4
Classify some of the pupular sites as per the
classifications provided in the class lecture.
Flipkart
Makemytrip
IRCTC
SBIonline
60
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Multistage Model for E-
commerce
Search and identification
Selection and negotiation
Purchasing products and services electronically
Product and service delivery
After-sales service
Principles of Information Systems, Seventh Edition 61
Multistage Model for E-Commerce
(B2B and B2C)
62
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E-Commerce Challenges
Define an effective e-commerce
model and strategy
Need to change distribution systems
and work processes
Integrate Web-based order
processing with traditional systems
63
Three Basic Components of a
Successful E-Commerce Model
64
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Web-Based Order Processing Must Be
Linked to Traditional Back-End Systems
Principles of Information Systems, Seventh Edition 65
The E-Commerce Supply
Chain
Supply chain management is a
key value chain composed of:
Demand planning
Supply planning
Demand fulfillment
Principles of Information Systems, Seventh Edition 66
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Supply Chain Management
67
The E-Commerce Supply
Chain (continued)
E-commerce supply chain management allows
businesses an opportunity to achieve:
Increased revenues and decreased costs
Improved customer satisfaction
Inventory reduction across the supply chain
68
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Business-to-Business (B2B) E-
Commerce
Allows manufacturers to buy at a low cost
worldwide
Enterprises can sell to a global market
Offers great promise for developing countries
69
Business-to-Consumer (B2C)
E-Commerce
Convenience
Many goods and services are cheaper when purchased
via the Web
Comparison shopping
Disintermediation: elimination of intermediate
organizations between the producer and the consumer
70
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Consumer-to-Consumer (C2C)
E-Commerce
Often done through Web auction sites
such as eBay
Growth of C2C is responsible for reducing
the use of the classified pages of
newspapers to advertise and sell personal
items
Principles of Information Systems, Seventh Edition 71
Global E-Commerce
Localization: adapting an existing U.S.-centric
Web site to another language and culture
Steps involved in localization
Recognizing and conforming to the nuances,
subtleties, and tastes of local cultures
Supporting basic trade laws such as those covering
each country’s currency, payment preferences,
taxes, and tariffs
Ensuring that technological capabilities match local
connection speeds
Principles of Information Systems, Seventh Edition 72
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Global E-Commerce
(continued)
Determine which global markets
make the most sense for selling
products or services online
Decide whether Web content should
be generated or updated centrally
or locally
73
Mobile Commerce
Mobile commerce (m-commerce) relies on
the use of wireless devices, such as
personal digital assistants, cell phones,
and smart phones, to place orders and
conduct business
Issues confronting m-commerce
User-friendliness of the wireless device
Network speed
Security 74
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Technology Needed for Mobile
Commerce
Handheld devices used for m-commerce have
limitations that complicate their use
Wireless application protocol (WAP): a
standard set of specifications for Internet
applications that run on handheld, wireless
devices
75
E-Commerce Applications:
Retail and Wholesale
Electronic retailing (e-tailing): the direct sale from
business to consumer through electronic storefronts,
typically designed around an electronic catalog and
shopping cart model
Cybermall: a single Web site that offers many products
and services at one Internet location
Manufacturing, repair, and operations (MRO) goods and
services
76
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Manufacturing
To raise profitability and improve
customer service, many manufacturers
move their supply chain operations onto
the Internet
Electronic exchange: an electronic
forum where manufacturers, suppliers,
and competitors buy and sell goods,
trade market information, and run back-
office operations
77
Figure 8.6: Model of an
Electronic Exchange
78
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Marketing
Market segmentation: the identification of
specific markets to target them with
advertising messages
Technology-enabled relationship
management: use of detailed information
about a customer’s behavior, preferences,
needs, and buying patterns to set prices,
negotiate terms, tailor promotions, add
product features, and otherwise customize
the entire relationship with that customer
79
Investment and Finance
Online stock trading
Online banking
80
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Key Technology Infrastructure Components
81
Hardware
Storage capacity and computing
power required of the Web server
depends on:
Software that will run on the server
Volume of e-commerce transactions
Website hosting
82
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Web Server Software
Security and identification
Web sites must be designed to protect
against attacks
Denial-of-service (DOS) attack
Retrieving and sending Web pages
Web site tracking
83
Web Server Software
(continued)
Web site development
Web page construction
Static Web page
Dynamic Web page
84
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E-Commerce Software
Catalog management
Product configuration
Shopping cart facilities
E-commerce transaction processing
Web traffic data analysis
85
E-Commerce Transaction
Processing
E-commerce transaction processing software:
connects participants in the e-commerce economy and
enables communication between trading partners,
regardless of their technical infrastructure
Fully automates transaction processes from order
placement to reconciliation
Web site traffic data analysis software: processes and
analyzes data from the Web log file to provide useful
information to improve Web site performance
86
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Electronic Payment Systems
Digital certificate: an attachment to an e-mail message or data
embedded in a Web page that verifies the identity of a sender or a Web
site
Certificate authority (CA): a trusted third party that issues digital
certificates
Secure Sockets Layer (SSL): a communications protocol used to secure
sensitive data
Electronic cash: an amount of money that is computerized, stored, and
used as cash for e-commerce transactions
87
Electronic Payment Systems (continued)
Electronic wallet: a computerized stored value
that holds credit card information, electronic
cash, owner identification, and address
information
Credit card
Charge card
Debit card
Smart card
88
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Threats to E-Commerce
E- and m-commerce incidents
Theft of intellectual property
Intellectual property: music, books, inventions,
paintings, and other special items protected by
patents, copyrights, or trademarks
Patents on business processes
89
Fraud
Phishing: bogus messages purportedly from a legitimate institution to
pry personal information from customers by convincing them to go to a
“spoof” Web site
Online auction fraud
Spam: e-mail sent to a wide range of people and Usenet groups
indiscriminately
90
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Fraud (continued)
Pyramid schemes
Investment fraud
Stock scams
91
Invasion of Consumer Privacy
Online profiling: the practice of Web advertisers’
recording online behavior to produce targeted
advertising
Clickstream data: data gathered based on the Web sites
visited and the items clicked on
Safe harbor principles: principles that address the e-
commerce data privacy issues of notice, choice, and
access
Principles of Information Systems, Seventh Edition 92
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Table 8.4: How to Protect Your
Privacy While Online
95
Strategies for Successful
E-Commerce: Developing an
Effective Web Presence
Decide which tasks the site must accomplish
An effective Web site creates an attractive presence
and meets the needs of its visitors
It may be necessary to redefine your site’s business
model to capture new business opportunities
96
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Putting up a Web Site
Web site hosting companies: companies
that provide the tools and services
required to set up a Web page and
conduct e-commerce within a matter of
days and with little up-front cost
Storefront broker: companies that act as
middlemen between your Web site and
online merchants that have the products
and retail expertise 97
Building Traffic to Your Web
Site
Obtain and register a domain name
Make your site search-engine-friendly
Meta tag: a special HTML tag, not visible on the
displayed Web page, that contains keywords
representing your site’s content, which search
engines use to build indexes pointing to your Web
site
Web site traffic data analysis software
98
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Maintaining and Improving Your Web Site
Be alert to new trends and developments
in e-commerce
Be prepared to take advantage of new
opportunities
Personalization: the process of tailoring
Web pages to specifically target individual
consumers
Explicit
Implicit
99
Summary
In business-to-consumer (B2C) e-commerce, customers
deal directly with the organization
In business-to-business (B2B) e-commerce, the
participants are organizations
In consumer-to-consumer (C2C) e-commerce, the
participants are individuals
A multistage model for e-commerce includes search and
identification, selection and negotiation, purchasing,
product or service delivery, and after-sales service
Principles of Information Systems, Seventh Edition 100
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Summary (continued)
Supply chain management is a key value chain
composed of demand planning, supply planning, and
demand fulfillment
Mobile commerce (m-commerce) uses wireless devices
to place orders and conduct business
Electronic retailing (e-tailing) is the direct sale from
business to consumer through electronic storefronts
A digital certificate is an attachment to an e-mail
message or data embedded in a Web page that verifies
the identity of a sender or a Web site
101
Summary (continued)
Threats to e-commerce include e- and m-commerce
incidents, theft of intellectual property, fraud, and
invasion of consumer privacy
Strategies for successful e-commerce
Developing an effective Web presence
Putting up a Web site
Building traffic to your Web site
Maintaining and improving your Web site
102
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Listen these videos
What is E commerce
https://www.youtube.com/watch?v=AhgtoQIfuQ4
Website builder
https://www.youtube.com/watch?v=YWA-xbsJrVg
Current Market Trends
Mixed results for online retailers
Online catalogs expensive and costly
Failure to meet revenue expectations
Level of security
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Obstacles
Barriers for B2C:
- Consumers lack of trust for E-Commerce
Barriers for B2B:
- E-commerce site may not be based on good models
Future Development
Difficult for small businesses to establish web presence
B2B to increase
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E-Commerce status &
Outlook
Patterns & FocusWhat is the Base of E-Commerce Discussion?
Business
Consum er
Business
Governm ent
Netw ork s
Extranet
Internet
Proprietary
Etc.
EC: Elec tronic Com m erc e
EDI: Electronic Data Interchange
CALS: Commerce at Light Speed
Etc.
Intranet
E-Commerce status &
Outlook
Patterns
Business to Consumer (B to C)
Business to Business (B to B)
Government to Business or Consumer (G to B or
C)
Network Focus
Internet
Internet Based E-Commerce
Global Business, cost independent of distance
Industry
Cross Industry
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10 Trends of E commerce
Localization, Personalization
& CX.
Community Building,
Customer Engagement &
CRM.
New Content Types & SEO.
Mobile Optimization.
Social Media Advertising,
Campaigns & Retargeting.
CRO & Data-Driven
Optimizations.
Technology.
Email Marketing,
Automation & AOV.
Influencer Marketing.
Omni-Channel
Management.
Exercise 15+5 mts Go through
and present in small groups
http://10ecommercetrends.com/
https://www.bigcommerce.com/blog/ecommerce-
trends/
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Localization and
Personalization Localization is a segment of personalization, and all personalization
aims at bettering the customer experience.
What is personalization? https://maruccisports.com/
Personalization in ecommerce often refers to personalized merchandising. brands use
a variety of known customer data points to serve contextually relevant content and
products.
Those data points can include:
Search Queries: Recommend products based on a customer’s search terms
Purchase History: Recommend products based on a customer’s past purchases
Shopping Cart: Recommend products based on the current contents of a customer’s
cart or wishlist
Social Behavior: Recommend products based on product rating, shares and likes
Geographic Location: Suggest relevant products based on customer’s local climate or
other regional considerations
Customer Segments: Use purchase histories of customers with similar demographics to
recommend products
Community building, customer
engagement and CRM
On-site chat Facebook messenger
SMS Email
Order status Customer groups
Loyalty programs Referral programs
https://www.bigcommerce.com/apps/rivet-
works/ for more marketing value and drive
more social engagement
Customer engagement mountain crest gardens
https://www.youtube.com/watch?v=NYstI9x1XqE
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SEO for ecommerce brands
SEO is the acronym for search engine optimization
Search Engine Optimization (SEO) is the scientific art of optimizing
your website around specific keywords in order to rank higher in
search results, such as Google.
The more optimized your website is, the higher you show up in
Google’s search results.
What are long-tail vs. short-tail keywords?
“Bow ties” is a short-tail keyword. “Bow ties for dachshunds” is a long-tail
keyword.
Long-tail keywords are just more specific.
Search engine optimization is a low-hanging fruit for ecommerce
websites.
So how do you do SEO
Reveal the most thorough answers to the widest range of
questions around the topic.
Use better images, videos, or examples to explain your
points.
Provide a better user experience via a faster site, a better
mobile experience, a more intuitive interface, etc.
Get people talking about (and linking) to you.
A study by Outbrain shows that search is the #1 driver of
traffic to content sites, beating social media by more than
300%.
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SEO is a holistic effort of all pieces of a business, including social
media, marketing, web design, networking and copywriting.
Social media advertising, campaigns
and retargeting
Social media advertising is a popular channel for
ecommerce brands to use to run campaigns, drive
traffic and close sales
https://www.facebook.com/nike/
Nike is using the multiple photo option ad (aka, not a
video) and promoting customized items in the ads.
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CRO and data-driven
optimizations
.CRO stands for conversion rate optimization, which you
can only do through data-driven optimization and decision
making.
These two aspects are tied hand in hand. You cannot do
one without the other.
Average ecommerce conversion rates rest at about 2% –
and that’s not very good
Conversion rate optimization allows you to run tests to
determine which various designs, language, etc. increase
sales versus others.
Then, you can launch updates sitewide to see a major lift.
CRO Best Practices
In ecommerce, “conversion” refers to the moment
when a visitor to a site becomes a customer — they
exchange money for a product or a service the site
provides.
Just by driving traffic to your website, this is
increasingly becoming an unsustainable business
model.
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CRO example
Andreas Carter Sports.
https://www.andreascartersports.co.uk/
One of the biggest changes we made was
to the ‘Add To Cart’ button. Simply
changing it from black to a blue colour
has reduced abandoned carts by up to
50%. – Jeremy Hagon, Marketing Manager,
Andreas Carter Sports
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Definitional Distinctions
Electronic Business
Electronic Commerce
Electronic Marketing
Electronic shopping,
Virtual malls, etc.
Electronic Business
The fusion of business processes,
information technology (IT), and
organizational infrastructure to
create a new business model.
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Electronic Marketing
Electronic marketing (E-marketing) is the strategic process of
creating, distributing, promoting, and pricing goods and services
to a target market over the Internet or through digital tools.
E-commerce Capabilities
Benefits to Organizations
• Expands the marketplace to national
and international markets
• Low Cost of Entry
• Aids in building and maintaining
relationships
• Allows customized marketing
• Reduces human error and human
resource costs
Benefits to Customers
• Enables customers to shop or do
other transactions 24 hours a day,
all year round from almost any
location
• Provides customers with more
choices and better information
• Provides customers with less
expensive products and services
by allowing them to shop in many
places and conduct quick
comparisons
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Online Marketing Channels
Corporate Websites (non-sales)
Content Sponsorship/Advertising
Direct Sales (B2B)
Virtual Storefronts (E-tailing)
Online Malls
Online Brokers
Auctions/Reverse Auctions
Infomediaries
Content Sponsorship/Advertising
E-business model that builds web sites
specifically to create traffic and sell
advertising
Uses permission marketing, which offers
consumers incentives to accept advertising
and email voluntarily.