Description of cross-cultural training modules available to professionals and business school students

1. Working with India:
Cross-cultural management training
programmes
30th March 2013 version
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
1

2. Agenda
Page
1.
2.
3.
4.
Why cross-cultural management ?
Why InAlliance ? Our approach
Generic cross-cultural management modules
India-specific modules
3
8
15
21
INTELLECTUAL PROPERTY RIGHTS & DISCLAIMER
This document is the exclusive property of InAlliance Consulting. It is intended solely to its primary recipient and may not be communicated, disseminated, reproduced, or copied in whole or in part
without the prior consent of InAlliance Consulting.
Concepts, tools, information represented herein are the result of the expertise of InAlliance Consulting. While this document has been produced with due professional care using data collected with our
best attention, the recipient recognises that this document does not constitute recommendations, advice, or other suggestions to implement any of the ideas presented. In particular, financial, fiscal and
legal information contained herein shall be verified by the recipient before attempting any implementation.
This document shall not be complete without the accompanying verbal explanations by InAlliance Consulting.
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
2

3. Over the last centuries, technology has dramatically reduced the physical communication
and travel times between very diverse regions of the World
Travel duration between Europe and China
Illustration
2012:
~ 0,03 sec.
1990:
~ 12 hours
1271:
~ 900 days
Within 150 years, travel time
between Europe and China was
reduced by a factor of 240
Sources : Recherche documentaire, analyse InAlliance
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
1850:
~ 120 days
Training modules 2012-2013
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4. Converted to distances, it is as if the World had shrunk by 240 in 150 years
Illustration
240
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Training modules 2012-2013
4

5. Cultural and natural variations, however, have not shrunk has much
Simulation: a 1/240 scaled World easily fits into Switzerland…
Illustration
?
?
?
?
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
5

6. As a result, we are regularly confronted to cultural differences in all aspects of our lives, and
technology can hardly help resolve them. Cross-cultural training, however, can help greatly.
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
6

7. The environment in which an individual grows, lives and works directly impacts his / her
thought processes and behaviour
Family
Friends
Natural
environment
Professional
circle
Institutions
Society
Economy
History
Religion
Source : analyse InAlliance
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
7

8. An individual’s behaviour – visible to all – is indeed directly dependent on his value system –
which remains hidden to outsiders
Behaviour
Visible
Dress
Festivals
Languages
Food
Invisible
Traditions
Family ties
Regional culture
History
Value system
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
8

9. Cross-cultural trainings aim at understanding the cultures in presence and their respective
impact on the individuals, and bridging this gap, to avoid common pitfalls in multicultural
teamwork and relationships
Communication gap
Diverging objectives
Source : analyse InAlliance
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Diverging decisions
Diverging issue
resolutions
Diverging result
interpretation
Training modules 2012-2013
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10. Agenda
Page
1.
2.
3.
4.
Why cross-cultural management ?
Why InAlliance ? Our approach
Generic cross-cultural management modules
India-specific modules
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
3
8
15
21
Training modules 2012-2013
10

11. To conduct our trainings, we leverage our students’ and our own real life experience, theoretical
concepts and tools, and we ensure appropriation of the learnings through ad-hoc workshops
Universal concepts
•
•
•
•
•
•
Tools
•
Values
Behaviour
Beliefs
Language
Social organisation
Etc…
•
•
•
Hofstede’s cultural
dimensions
Adler’s cultural
differences reconciliation
Hall’s high & low context
Etc…
Theory
Field
Students’ experience
•
•
•
Case studies
Exposure to foreign
cultures
Preconceptions
(supplemented by teacher’s
experience if required)
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Workshops
•
•
•
Country specific
Goal specific
Individual or group
assignments
Training modules 2012-2013
11

12. Trainings are conducted by trained professionals with at least 15 years of operational,
consulting and training experience in cross-border business projects
Trainer profile: Benoit Teppe
•
Active professional
• Managing
Director
of
InAlliance
Consulting, a consulting firm specialised
in Indian market entry for European
companies
• Senior consultant at NeoFocus Strategy
Consulting
•
International work experience
• 12 years experience with India
• Lived and worked 10 years in the United Kingdom
• Educated at Sheffield Hallam University and Chartered Institute of
Marketing, UK
•
Industry experience
• Conducted approximately 30 market entry projects for European
and Indian small and medium enterprises
• Operated the market entry of a General Electric subsidiary in
India
• Conducts trainings at Valeo and Thales
•
Institutional recognition
• Lecturer in cross-cultural management at Université de Paris XII,
IMEA, Institut Vatel
• Correspondent for India of the French Federation of Mechanical
Engineering Industries (FIM) for 4 years ;
• Guest speaker at various company executive conferences
(MIDEST, Chambers of Commerce and Industry, etc…)
• « International Expert » accredited by AWEX, Belgium
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Training modules 2012-2013
12

13. Our cross-cultural management clients are large and small companies as well as business
and management schools
Client references
Participants’ comments
(non-exhaustive)
« An excellent training session, very interactive, and proposing
focused solutions»
(HR manager, multinational company)
« Good explanation of the risks involved, and of authority and
punctuality in India»
(Quality Manager, mechanical engineering industry)
« Excellent module, very exhaustive. I wish it were conducted over a
longer session »
(Student, Master 2 International Business Management)
« Excellent, thank you for your professionalism»
(Project director, services SME)
« Exactly what we needed »
(Program manager, business school)
« Very good presentation, bringing really robust resolutions to
cultural differences»
(Project leader, automotive industry)
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
13

14. Each training course is designed specifically for a given client, banking on our pre-existing
modules and, if required, custom-built content
Example 1
Target audience
•
•
Example 2
Target audience
Participants : 16 Project managers, HR manager, Business Unit legal
and finance director
Company : large european multinational with several overseas
commercial and industrial operations
•
•
Issues identified
•
•
•
•
Target alignment between teams
Slipping deadlines
Lack of communication
Foreign teams do not feel « in » the company
Issues identified
•
•
•
Training provided
•
Modules :
• Introduction to cross-cultural management tools
• Working effectively with Indian people
•
Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days
•
Results :
• Recommendations were structured and put forward to the
management by the personnel trained
• 8 of the 10 concrete solutions are being implemented
Future employers are increasingly asking for some foundation
knowledge on BRIC countries
Indian culture unknown or misunderstood by students
« Good feelings » about Indian economy, but no foundation knowledge
Training provided
Workshops :
• Determination of 10 actionable levers and concrete solutions to
reduce or eliminate identified issues
• Training group recommendations to the management: specific HR
policy and hierarchy modifications to selected foreign operations
•
Participants : 12 international management students aged 22 to 25, no
experience with India, 6 months work experience (placement)
School : well rated European Business School
Modules :
• Economical and geopolitical positioning of India
• Culture and society, physical environnement
• Institutions
• Indian infrastructures : transport and energy
• Entry barriers, strategies and options
• One sector snapshot (automotive, choice made by school)
•
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
•
Workshops :
• Case study (small groups) : fantasy European company considering
an entry in the Indian market.
•
Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days
Training modules 2012-2013
14

15. Agenda
Page
1.
2.
3.
4.
Why cross-cultural management ?
Why InAlliance ? Our approach
Generic cross-cultural management modules
India-specific modules
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
3
8
15
21
Training modules 2012-2013
15

16. CC01
Why cross-cultural management ?
Topics covered
•
•
•
•
History of great migrations
Adaptation to environment
Contraction of distances
Cross-cultural exposure
Sample
training
material
Target audience
Any professional or student
Duration
1 to 2h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
16

17. CC02
Universal concepts
Topics covered
•
•
•
•
•
•
•
Institutions
Social stratification
Beliefs
Values
Prejudice
Stereotype
Etc…
Sample
training
material
Target audience
Any professional or student
Duration
1 to 4h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
17

18. CC03
Influence of the cultural gap on cross-border business and projects
Topics covered
•
•
•
•
Encoding and decoding : progress of the
idea towards the message and viceversa
Cultural impact on interpretation
« High context », « low context » cultures
Language variations : « Indian English »
Sample
training
material
Target audience
Any professional or student
Duration
1 to 2h depending on number of participants
and type of workshops
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
18

19. CC04
Introduction to cross-cultural management tools
Topics covered
•
•
•
•
G. Hofstede : 5 cultural dimensions
E. Hall : High Context vs. Low Context
C. Jung : feminine model, masculine
model
N. Adler : closing the cultural gap
Sample
training
material
Target audience
•
•
Mid to top level executives (technical or
functional attributions) facing or likely to
face issues in multicultural teams, such
as communication, team cohesion,
target
alignment,
reporting
exhaustiveness, deadline keeping, etc…
Business Schools
Duration
1 to 2h depending on number of participants
and type of workshops
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
19

20. CC05
Working effectively with foreign teams
Topics covered
Cultural dimensions of the relevant
countries according to G. Hofstede :
• Power distance
• Long-term orientation
• Masculinity index
• Uncertainty avoidance
• Individualism
Sample
training
material
Target audience
•
•
Mid to top level executives (technical or
functional attributions) facing or likely to
face issues in multicultural teams, such
as communication, team cohesion,
target
alignment,
reporting
exhaustiveness, deadline keeping, etc…
Business Schools
Duration
4 to 8h depending on number of
participants, type of workshops, objectives
of the training (conceptual training or
collective coaching on specific business
cases)
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
20

21. Agenda
Page
1.
2.
3.
4.
Why cross-cultural management ?
Why InAlliance ? Our approach
Generic cross-cultural management modules
India-specific modules
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
3
8
15
21
Training modules 2012-2013
21

22. IN01
India: Economical and geopolitical positioning
Topics covered
•
•
•
•
•
Genesis and current state of the
strategical and political relations of India
vs the rest of the world
Regional focus: relations with Pakistan,
Bangladesh, China, etc…
Monetary policy, debts
Commercial exchanges
Foreing Direct Investments (FDI)
Sample
training
material
Target audience
Any professional or student
Duration
1 to 2h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
22

23. IN02
India: Culture and society, physical environment
Topics covered
•
•
•
•
•
Socio-economic
hierarchy,
wealth
distribution
Key periods of Indian history
Religious scenario
North-South cultural divide
Physical geography : climate, seas,
mountains, deserts, etc…
Sample
training
material
Target audience
Any professional or student
Duration
2 to 3h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
23

24. IN03
India: Institutions
Topics covered
•
•
•
•
•
Organisation of legislative, judiciary and
executive powers
Attributions of federal / state powers
Introduction to India modern
legal
system
Education
Corruption
Sample
training
material
Target audience
Any professional or student
Duration
2 to 3h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
24

25. IN04
India: Infrastructures: transport and energy
Topics covered
•
•
Logistic challenge :
• Air transport
• Rail transport
• Road transport
Energy challenge :
• Primary sources
• Energy
production
distribution
Sample
training
material
and
Target audience
Any professional or student
Duration
1 to 2h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
25

26. IN05
India: market entry barriers, strategies and options
Topics covered
•
•
•
•
•
Customs policy
Evolution, structure and current level of
customs duty on some products families
Legal terms for setting-up
Regulated / banned sectors
Choice factors on strategy and form of
entry
Sample
training
material
Target audience
Mid to high level executives with some
basic knowledge of India and pondering
entry strategies in India
Business Schools
Duration
2 to 3h depending on number of participants
and degree of participation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
26

27. IN06
India: industry sector snapshots
Topics covered
•
•
•
•
•
Structure, value chain
Top players
Geographical concentrations
Market metrics, trends and perspectives
Drivers of evolution / disruption
Sample
training
material
Target audience
Mid to high level executives with some
basic knowledge of India and pondering
entry strategies in India
Business Schools
Duration
2 to 3h per sector depending on sector,
number
of
participants,
degree
of
participation
Currently available sectors : automotive industry, energy, defence, aerospace, agriculture,
pharmaceuticals. Other sectors on request
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Training modules 2012-2013
27

28. 33, avenue Philippe Auguste
75011 Paris
France
Tel : +33 1 44 64 10 35
Fax : +33 1 44 64 10 36
www.inalliance.eu
contact@inalliance.eu
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