This document contains an analysis and economic plan for the Fiera Millenaria di Gonzaga exhibition and conference center. It includes a history of the center, descriptions of its facilities and food/lodging options nearby. There is a SWOT analysis and objectives to increase revenues. The economic plan shows expected costs and revenues for 2017-2018, with a projected operating profit of €340,000 in 2018. It analyzes ticket prices, break-even point calculations and the results of a marketing project.
The document presents a marketing plan to increase student enrollment at a technical institute. It provides background on the institute's history since 1998 and its purpose of helping students learn, collaborate, and develop problem solving and communication skills. It then describes the institute's location, available programs of study, and current activities. An analysis of strengths, weaknesses, opportunities, and threats is given. The plan proposes offering afternoon courses to reach enrollment goals and provides estimated costs and earnings from voluntary contributions and course fees.
This document discusses Francesco Marmiroli & Nicola Gutierrez, a sports center in Suzzara, Italy that offers swimming, gymnastics, dance, and summer events. It analyzes the center's strengths, weaknesses, opportunities, and threats. It also outlines plans to increase customers and revenue through tournaments, a customer loyalty points program, and social media marketing. The goal is to attract 198 participants and balance the center's budget of €1090 in fixed costs through a €10 fee per tournament entry.
This marketing plan proposes reopening River Park in Luzzara, Italy. It provides a history of the park and analyzes strengths, weaknesses, opportunities, and threats. Goals are outlined to reorganize sports, reopen River Park and a museum, and clean the river embankment. Details are given on the park's fixed and variable costs, and the break-even point is calculated as a 12.25 euro ticket price based on estimated attendance. The plan concludes by thanking the reader for their attention.
This marketing plan aims to increase registrations at the Francesco Bertazzoni Foundation in Suzzara, Italy by 7%. It will pursue this goal through events, social media, and online courses. Events will include small activities during open days and internal/external events promoting the school through billboards, stands, food, and student incentives. Social media like Instagram, Facebook, and WhatsApp will be used with student management and Facebook ad campaigns. Online courses will make the school known at a distance. The total fixed costs of these initiatives are estimated to be €1,901.30.
The document outlines a marketing plan for Premio, a civic art gallery with limited resources. It discusses Premio's history and strengths/weaknesses. The goals are to promote Premio and attract more visitors through hosting exhibition events, displaying paintings in shops, and organizing an art contest. A budget of €8,000 is allocated with €5,500 for the exhibition event, €400 for shop displays, and €2,250 for the art contest. The plan expects to break even with 30 art contest registrants and aims to generate more interest in Premio through new initiatives.
This document discusses marketing strategies and concepts including SWOT analysis, revenues, costs, and break-even points. It covers six marketing groups and how to analyze strengths, weaknesses, opportunities, and threats. The goal is to help students understand basic economic and financial principles for effective marketing planning.
1. Sistema
liberista
• Europa e Stati
Uniti, fine
700.
Sistema
collettivista
• Europa
orientale e
paesi asiatici,
inizi 800.
Sistema a
economia
mista
•Europa
occidentale,
Stati Uniti,
Canada,
Giappone; 1900.
1
2. Il sistema liberalista si basa,
sulla teoria elaborata
dall’economista inglese Adam
Smith.
I principi fondamentali su
cui si basa sono:
• Lo stato non deve
intervenire nell’economia
• Lo stato deve solo
garantire l’ordine e la
sicurezza
• Tutela della proprietÃ
privata.
2
3. • Se tutti gli operai si
fermassero con uno
sciopero, gli imprenditori
perderebbero soldi e tempo.
• Senza l’intervento dello
stato l’economia non può
uscire dalle crisi
• Il mercato, lasciato libero
d’agire non era in grado
senza l’aiuto dello stato di
ottimizzare le condizioni
economiche
3
4. Il sistema collettivista
Secondo Marx nello stato ci doveva
essere l’uguaglianza sociale tra gli
individui ispirata ai principi
comunisti, e di conseguenza l’unico
male della società è la proprietÃ
privata. Questa nuova ideologia
diede vita al Comunismo.
Esso si basa sull’ideologia dei
pensatori socialisti il più
importante dei quali fu Karl Marx
4
5. Le caratteristiche del sistema
collettivista
5
Per realizzare l’uguaglianza sociale era necessario sottrarre
tutti i beni ai privati e affidarli allo stato, solo in questo
modo si poteva garantire la parità dei diritti e delle
condizioni economiche.
Controllo totale dello stato
Abolizione della proprietà privata e dell’iniziativa economica
privata
6. I LIMITI DEL MODELLO
COLLETTIVISTA
Inizialmente questo modello
economico portò ad una situazione
di crescita ma ben preso i problemi
aumentarono.
6
La popolazione veniva
privata una qualsiasi
forma di libertÃ
Costretta a vivere
all’interno dello
stato
Senza la possibilitÃ
di scegliere un
modello di vita
diverso
Chiari esempi di stati con
un modello collettivista
sono:
L’URSS, Germania
dell’Est e Cuba.
8. LE CARATTERISTICHE DELL’ECONOMIA MISTA
Lo stato doveva agire
da moderatore e
regolatore nelle
varie fasi del ciclo
economico
Nei momenti di crisi,
lo stato deve
aumentare la spesa
pubblica realizzando
nuovi investimenti.
8