This document discusses marketing strategies and concepts including SWOT analysis, revenues, costs, and break-even points. It covers six marketing groups and how to analyze strengths, weaknesses, opportunities, and threats. The goal is to help students understand basic economic and financial principles for effective marketing planning.

1. TERRITORIAL
MARKETING
Economic and Financial Education
Cl. 4^ AM
ITE «A. Manzoni» , Suzzara (MN)
A.S. 2017/2018

2. What is marketing?

3. Six groups

4. SWOT analysis
Strengths
Weaknesses
Opportunities Threats
W

5. Economic plan
REVENUES
VARIABLE
COSTS
FIXED
COSTS

6. Break-even point

7. THANK YOU FOR YOUR
ATTENTION
WE HOPE YOU WILL ENJOY THE PRESENTATIONS