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6. istituto alessandro manzoni
The document presents a marketing plan to increase student enrollment at a technical institute. It provides background on the institute's history since 1998 and its purpose of helping students learn, collaborate, and develop problem solving and communication skills. It then describes the institute's location, available programs of study, and current activities. An analysis of strengths, weaknesses, opportunities, and threats is given. The plan proposes offering afternoon courses to reach enrollment goals and provides estimated costs and earnings from voluntary contributions and course fees.
6. istituto alessandro manzoni
- 1. MARKETING PLAN Increase thenumber of students Powered By AlexFrigni & Andrea Lacalamita Ladies and Gentleman… We are glad to present you Our…
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- 3. History 09/01/98: ITC Marangoni 09/01/99:Scientific HSBelfiore A.Manzoni A.Manzoni Institute NOW 3
- 4. Purpose of theinstitute LearningTo Learn Collaborate and Partecipate To Design Problem Solving To CommunicateIdentify Links and relationships 4
- 5. Localization & Howto reach the institute • Mantova Street 13, Suzzara (MN) Mantova-Moglia Reggiolo Train Station - Institute Ferrara – Suzzara Parma – Suzzara Modena - Suzzara 5
- 6. You can chooseamong… Licei Linguistico Scientifico Scientifico - Sportivo Scienze Umane Scienze Umane Opz. Economico sociale ITE Amministrazione Finanza & Marketing Sistemi Informativi Aziendali 6
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- 9. SWOT Analysis • Strength: Awide choice of «study path» Centrality of Students Positive assessment from Agnelli Foundation 9
- 10. SWOT Analysis • Weaknesses: InternalSpaces 10 Activities not always connected with the curriculum
- 11. SWOT Analysis • Opportunities: Collaborationwith institution and companies Leader of Civics or Legality projects 11
- 12. SWOT Analysis • Threat: Fundsfrom voluntary contribution 12
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- 14. How to reachit Afternoon Courses 14
- 15. Economic Costs EARNINGS AMOUNT VoluntaryContribution20’000€ Entrance For one course 5€ per Person COSTS AMOUNT Materials (sheets of paper, toner…) 4’200€ Experts 10’000€ Personnel 5’800€ 15
- 16. Our assessment… Principal and collaborators arehelpful Use of Language Pros Figures based on hypotesis Meet deadlines Cons 16