This document discusses Francesco Marmiroli & Nicola Gutierrez, a sports center in Suzzara, Italy that offers swimming, gymnastics, dance, and summer events. It analyzes the center's strengths, weaknesses, opportunities, and threats. It also outlines plans to increase customers and revenue through tournaments, a customer loyalty points program, and social media marketing. The goal is to attract 198 participants and balance the center's budget of €1090 in fixed costs through a €10 fee per tournament entry.

1. FRANCESCO MARMIROLI & NICOLA GUTIERREZ

2. FRANCESCO MARMIROLI & NICOLA GUTIERREZ – 4^AM 2

3. FRANCESCO MARMIROLI & NICOLA GUTIERREZ – 4^AM 3

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Swimming
Gym
oFitness acqua
Fitness terra
Dance
Summer events

5. FRANCESCO MARMIROLI & NICOLA GUTIERREZ – 4^AM 5
Strength
• Events
• Activities
• Loyal clientele
Weakness
• Sports fields
• Space is not fully
exploited
Threats
• Piscine Guastalla
sports center
• Nearby gyms
Opportunity
• sports equipment
• Collaborations

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Increase
customers
Teenagers

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Tournaments
Collection point

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4Ps +
further
lever
Product
Price
DistributionPromotion
Building
customer’s
loyalty

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 Football goal: 450€  150 per year
 Chalk: 30€
 Rackets: 70€
 Soccer balls: 60€
 Beach volley balls: 80€
 Leaflet: 250€
 Awards: 450€Fixed costs: 1090€

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Variable costs: 4.5x
(2.5 (cost of a single entry) + 2 (cost for consumption)) x
Fixed costs: 1090€
10 𝑥=1090+4.5 𝑥
To balance the budget 198
people have to participate
at the tournaments
Price:10 €

11. FRANCESCO MARMIROLI & NICOLA GUTIERREZ – 4^AM 11
 50€  1 point
 3 point  1 entrance
 5 points  1 tournament registration
 5 points  “Cloromania” personalized swim cap

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@acquaefitnesscloromania @CentroPiscineSuzzara

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